Eye Makeup

Open your eyes to a world of possibilities: demure daytime looks to full-on drama. Go subtly lined and defined, or go all the way for the ultimate smoky eye. Play with bright pops of color or stick with the classics. Only Maybelline New York gives you so many looks, so many ways. Our shadow, liner and mascara collections will transform your look in the blink of an eye.


Showing 20 of 85 available products

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  • Volum' Express® The Falsies™ Black Drama Mascara

    Volum' Express® The Falsies™ Black Drama Mascara

    Extra matte. Extremely black. Dramatic false lash glam.

    (16)
  • Eye Studio® Lasting Drama™ Gel Eyeliner

    Eye Studio® Lasting Drama™ Gel Eyeliner

    Intense color. 24-hour wear.

    (29)
  • Line Stylist® Eyeliner

    Line Stylist® Eyeliner

    Thin to thick line eyeliner. Precise control. No skipping, dragging or pull

    (3)
  • ExpertWear® Eyeshadow Quads

    ExpertWear® Eyeshadow Quads

    All-day crease-proof wear in the freshest color combinations.

    (11)
  • Define-A-Line® Eye Liner

    Define-A-Line® Eye Liner

    Precision-tip eyeliner with built-in smudger and sharpener.

    (20)
  • Eye Studio® Master Drama™

    Eye Studio® Master Drama™

    Bolder. Smoother. Unlike any other. Now, experience the power of cream with a top-to-bottom glide.

    (24)
  • Expertwear® Luminous Lights Eyeshadow Collection

    Expertwear® Luminous Lights Eyeshadow Collection

    Now eyes light up with the ultimate in luxe luminosity

    (22)
  • Great Lash BIG® Washable Mascara

    Great Lash BIG® Washable Mascara

    Great BIG Brush for great big live-it-up lashes!

    (7)
  • Lash Stiletto® Ultimate Length Waterproof Mascara

    Lash Stiletto® Ultimate Length Waterproof Mascara

    Does for your lashes what stilettos do for your legs. Waterproof.

    (1)
  • Volum' Express® One-by-One Waterproof Mascara

    Volum' Express® One-by-One Waterproof Mascara

    One by One volume for bold lashes without the bulk. Waterproof.

    (15)
  • Line Stiletto® Ultimate Precision Liquid Eyeliner

    Line Stiletto® Ultimate Precision Liquid Eyeliner

    The ultimate precision liquid eyeliner.

    (10)
  • Ultra Liner® Waterproof Liquid Liner

    Ultra Liner® Waterproof Liquid Liner

    liquid eyeliner. Precision brush.

    (9)
  • Great Lash Lots of Lashes™ Washable

    Great Lash Lots of Lashes™ Washable

    Great Lash Lots of Lashes™. Lots of Impact. Not a lot of mess.

    (45)
  • Define-A-Lash® Volume Waterproof Mascara

    Define-A-Lash® Volume Waterproof Mascara

    Zero-clump volume defined like never before.

    (3)
  • Great Lash® Waterproof Mascara

    Great Lash® Waterproof Mascara

    America's favorite mascara even after 40 years in a waterproof formula.

    (4)
  • XXL Curl Power® Washable Mascara

    XXL Curl Power® Washable Mascara

    Dramatically curled and extended lashes with 12-hour hold.

    (3)
  • Illegal Length™ Fiber Extensions Mascara

    Illegal Length™ Fiber Extensions Mascara

    Build lashes with 4mm of measurable extensions.

    (17)
  • Volum' Express® The Falsies™ Washable Mascara

    Volum' Express® The Falsies™ Washable Mascara

    False lash glam. Corner-to-corner volume for 300% more visible lashes!

    (19)
  • Eye Studio® Color Explosion™

    Eye Studio® Color Explosion™

    Sophisticated pigments sweep on to ignite color like never before.

    (9)
  • XXL Curl Power® Waterproof Mascara

    XXL Curl Power® Waterproof Mascara

    Dramatically curled and extended lashes with 12-hour hold. Waterproof.

    (0)