Lashes do a 360! Now lash glam goes full circle for bigger, wide-open eyes
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Add some edge to your everyday makeup with metallics. Makeup artist Gabriel Almodovar will show you quick and easy ways to go from clean and luminous to dangerously magnetic with our new Color Tattoo Metals collection.
As the official makeup sponsor at Mercedes Benz Fashion Week in NYC, Maybelline New York takes you backstage to show you the beauty looks created by the team of talented makeup artists for runway show of Custo Barcelona
24HR Intensity, Tattoo tenacity. Luxe it up with our long-lasting metallics
Discover what's new in beauty at Maybelline. Find Maybelline’s newest makeup products and shades for eyes, face, lips & nails here.
Check out Maybelline’s CITY blog for the latest must-have makeup and fashion trends. Learn tips, tricks and advice from our beauty experts.
Great Lash Lots of Lashes™. Lots of Impact. Not a lot of mess.
America's favorite mascara even after 40 years! Conditions as it thickens.
Great BIG Brush for great big live-it-up lashes!
America's favorite mascara even after 40 years in a clear gel formula. Perfect for conditioning lashes and grooming brows.
New Volum' Express® The Falsies® Big Eyes® Mascara TV Commercial featuring Maybelline New York models Kemp Muhl and Emily DiDonato. Lashes do a 360! Now lash glam goes full circle for bigger, wide-open eyes.
This simple, natural look is great for every day – and can get you out the door in under five minutes! For the gal on the go, this fresh-faced look can be had in just four easy steps.
Maybelline New York takes you behind the scenes of the Falsies Big Eyes Mascara shoot with Kemp Muhl. Bigger, wide-open eyes come to life with 360 degrees of lash glam volume! Kemp shows the exciting dual-brush applicator that accentuates the top and bottom lashes for a full circle effect.
Maybelline Volume Express The Rocket delivers 8x the volume in rocket time! Our patented supersonic jumbo brush with micro bristles loads on big, sleek volume instantly. And our fast-glide formula keeps lashes smooth and even, with no clumps!
Julia wears traffic-stopping eyecolor and mega lashes in this look from our Volum’ Express® The Colossal Mascara ad. Recreate our heroic “Colossal Eyes” at home in 4 easy steps.
This 1970s-inspired, golden girl look is super sexy and fun! Ultra-glam lashes and a bronzed finish amp up the bombshell glamour for maximum impact. Get the look at home in 4 easy steps.
For the girl who’s not afraid to ruffle a few feathers or bend a couple of rules, this sexy look is meant to turn heads. Mile-long lashes and a mischievous pout are sure to incite a riot!
Vivid plum lips. Dramatic lashes. Julia rocks this color-intense look with edgy attitude – perfect for a night out in the big city. Learn how to get the look at home in 4 easy steps!
Soft, shimmery color. Full, voluminous lashes. The eyes are the stars of this iconic look. Learn how to recreate this head-turner in 4 simple steps.
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