Lashes do a 360! Now lash glam goes full circle for bigger, wide-open eyes
Get the latest makeup looks with Maybelline’s exclusive tips and tutorials for your eyes, face, lips & nails. Learn how to apply makeup like an expert.
Shop all makeup products from Maybelline. Browse by brand, zone, type or benefit to find your perfect match. Click here to start exploring.
Add some edge to your everyday makeup with metallics. Makeup artist Gabriel Almodovar will show you quick and easy ways to go from clean and luminous to dangerously magnetic with our new Color Tattoo Metals collection.
As the official makeup sponsor at Mercedes Benz Fashion Week in NYC, Maybelline New York takes you backstage to show you the beauty looks created by the team of talented makeup artists for runway show of Custo Barcelona
24HR Intensity, Tattoo tenacity. Luxe it up with our long-lasting metallics
Discover what's new in beauty at Maybelline. Find Maybelline’s newest makeup products and shades for eyes, face, lips & nails here.
Check out Maybelline’s CITY blog for the latest must-have makeup and fashion trends. Learn tips, tricks and advice from our beauty experts.
Great Lash Lots of Lashes™. Lots of Impact. Not a lot of mess.
Great BIG Brush for great big live-it-up lashes!
America's favorite mascara even after 40 years! Conditions as it thickens.
America's favorite mascara even after 40 years in a clear gel formula. Perfect for conditioning lashes and grooming brows.
This simple, natural look is great for every day – and can get you out the door in under five minutes! For the gal on the go, this fresh-faced look can be had in just four easy steps.
The new Falsies Big Eyes TV commercial. Featuring Maybelline New York model, Kemp Muehl. Get ready for a big eye-opener. Amplify every last lash for Big Eyes volume that’s wide-eye wow!
The New Volum’ Express Pumped Up! Mascara TV Commercial from Maybelline New York. Sweep on 16x the volume with our biggest brush ever in one instant. Pump Up the volume on your lashes!
Julia wears traffic-stopping eyecolor and mega lashes in this look from our Volum’ Express® The Colossal Mascara ad. Recreate our heroic “Colossal Eyes” at home in 4 easy steps.
This 1970s-inspired, golden girl look is super sexy and fun! Ultra-glam lashes and a bronzed finish amp up the bombshell glamour for maximum impact. Get the look at home in 4 easy steps.
For the girl who’s not afraid to ruffle a few feathers or bend a couple of rules, this sexy look is meant to turn heads. Mile-long lashes and a mischievous pout are sure to incite a riot!
Vivid plum lips. Dramatic lashes. Julia rocks this color-intense look with edgy attitude – perfect for a night out in the big city. Learn how to get the look at home in 4 easy steps!
Soft, shimmery color. Full, voluminous lashes. The eyes are the stars of this iconic look. Learn how to recreate this head-turner in 4 simple steps.
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