About Us

About Us

In 1915, T.L. Williams came up with a way for his sister, Maybel, to darken her lashes, and the company was born. See how far we've come since then.

 View our history
Ever wonder what our ads and packaging looked like in the early days? Styles have changed, and so has our brand look. Take a fun stroll through our gallery of classic images.

 View our classic ads & products