BAT YOUR BEST LASH

You wouldn’t leave the house without styling your hair, so why should your lashes miss out on mascara? Especially when a little goes such a long way. Most of us don't have the naturally full, long, curvy lashes we lust for. But that’s where mascara comes in. You’ve got lots of ways to wow, and we’ve got the #1 mascara brand expertise to back our formulas. Short lashes love lengthening mascaras. Fine lashes get their fill with volumizing formulas. Get your instant lashification now, and flaunt that flirty fringe.

HOW TO CHOOSE

Factor in your lash needs and explore the different benefits offered by mascara.

• Benefit: Advanced mascara formulas and modern brush applicator designs work together to deliver a range of lash effects.
  
  
  • Volumizing mascaras increase the diameter of each lash for a lush, dramatic look. For buildable volume, reach for our great classic, Great Lash, or Full ‘N Soft to provide soft natural volume. Or dial up your lash volume with Lash Stylist, Volum’ Express and Volum’ Express Turbo Boost.
  • Lengthening mascaras darken and extend the tips of lashes, making them look longer. Go farther with a lengthening mascara such as Lash Discovery and Unstoppable.
  • Defining or Separating mascaras, like Define-A-Lash, lengthen, coat and separate each individual lash with zero clumps for a clean, natural look.
  • Curling mascaras, like Sky High Curves, feature special elastic fibers to curl lashes without an eyelash curler.
  • Long-wearing mascaras such as Unstoppable lock in lasting lash looks.
  • Lash-caring mascaras contain gentle conditioners to help build fuller lashes. Great Lash Mascara and Full 'N Soft condition as they thicken.
  • Washable mascaras are easily removed with Expert Eyes 100% Oil-Free Eye Makeup Remover, soap and water or your regular facial cleanser
  • Waterproof mascaras stay on through tears, humidity, rain and swimming, and can be removed with a makeup remover like Expert Eyes Moisturizing Eye Makeup Remover.
  • Multi-benefit: Want it all? Some mascaras often combine benefits so you don’t have to decide. Double-duty mascaras like Lash Expansion, XXL or XXL Intense provide our most dramatic length and thickness, while Sky High Curves creates length and curl. Define-A-Lash delivers both length and definition
• End look: Your desired end look will lead you to your ultimate lash. For a natural, open-eyed look, lashes should be gently accentuated. For a defined look, each lash should be emphasized yet not exaggerated. For drama, create allure with intense length, fullness or curve. Get this look with multiple coats of mascara or try a high-impact formula such as Intense XXL Volume & Length or Volum’ Express Turbo Boost.

HOW TO FIND MY SHADE

Mascara is super easy when it comes to color. A very black shade works for everyone. If you have light eyelashes and don’t want too much contrast, try brownish black or soft black mascara shades.

HOW TO USE

Here are a few tips to apply all types of mascara. To amplify the effect, look for a 2-in-1 primer and mascara formula like XXL Volume & Length or Intense XXL Volume & Length For best results, never pump your mascara wand.