YOUR BEST COVER-UP
Why are makeup artists addicted to concealer? Because the coverage won’t show, but the results are obvious. With its high-powered coverage capabilities, concealer is your skin’s best secret weapon. Call on concealer to blast blemishes, defy dark circles, hide redness or banish the appearance of aging. Just keep it hidden; your perfect shade should always be completely invisible. Too much concealer can get cakey, so start with one dab.
HOW TO CHOOSE
Here’s something to consider when you’re selecting concealers.
- Form: The most common forms of concealer are stick and liquid. A stick concealer comes in a solid formula that provides complete coverage. Liquid concealers offer less coverage but are easier to apply and blend into your skin.
- Benefits: What kind of imperfection do you want to conceal? Once you decide, you can choose a concealer that’s targeted to your skin concern. Yellow-toned concealers can hide a variety of skin problems such as brown spots, scars, pimples and under-eye circles. Correctors like Cover Stick Corrector Concealer (in Green) can target redness, while Instant Age Rewind Dark Circle Concealer specifically address dark circles. Blemish treatment concealers like Pure.Concealer have acne-fighting ingredients such as salicylic acid to cover and treat breakouts in one simple step.
HOW TO FIND MY SHADE
Concealer should match your skin tone or be slightly lighter. Use the Easy Shade Finder in stores so you can pick the closest shade. Test concealer on your jaw line to see how it works with your complexion. Your perfect shade should disappear into your skin. If you can’t find a match, try blending two shades of concealer to get to the exact shade you need to go under cover.
HOW TO USE
Use concealer after foundation to prevent it from rubbing off. If you don’t wear foundation, apply concealer before you apply blush and powder so you can prepare your skin with perfection. Then follow these easy steps.
| APPLY WITH PRECISION Use your finger or a small brush to gently dab one layer onto blemishes, dark circles under your eyes or any imperfections. If you skipped foundation, be sure to use concealer around your nostrils where your skin may be red. Blend well by patting the area ever so lightly to remove any telltale traces. |
| BUILD COVERAGE IF NECESSARY For more coverage, lightly apply one additional layer at a time to avoid cakey buildup. If your mirror magnifies, put it away or you’ll go overboard on coverage. |






