Think about the following factors when selecting the foundation that’s right for you.

• Skin type: Use a foundation that works with your skin type. See All About Face Products for some helpful hints.
• Coverage level: Decide on the amount of coverage you want. Light coverage is generally see-through. Medium coverage has more texture to even out your complexion. Full coverage completely masks imperfections. Use cream, mousse or long-wearing foundations for heavier coverage. Instant Age Rewind, Dream Matte Mousse and Superstay Silky are good choices. Some liquid foundations, like Pure.Makeup, can offer lighter coverage.
• Finish: Pick the finish you desire. Natural finish foundations, like Superstay Silky give you a healthy glow and make you look like you're not wearing any makeup. Matte finish foundations with medium to full coverage, like Dream Matte Mousse and Pure Stay Powder Foundation, help you look shine- and shimmer-free. A radiant finish has shimmer effects. The micro-pearls in Instant Age Rewind, for instance, reflect light to help reduce the look of fine lines and wrinkles.
• Form: Liquid foundations offer light to medium coverage. The liquid formula you choose may determine the finish. Moisturizing foundations for dry skin usually provide a satin finish. Oil-free formulas for oily skin typically offer a matte finish. Cream foundations offer light to medium coverage, are slightly heavier than a liquid and are great for dry skin. While you should typically avoid using creams if you have oily or combination skin, our exclusive mousse foundation is a variation of cream foundation with an incredible air-whipped texture suitable for all skin types. Coverage varies for powder foundations. Powders are great for combination skin, but should be avoided by those with excessively dry skin.
• Benefits: Foundations are specifically designed to address your skin needs. Basic or natural coverage foundations like Dream Matte Mousse are great for normal/sensitive skin and usually deliver a matte-perfect finish. Pure.Makeup made with 50% water instead of pore-clogging oil, helps control shine for oily/combination complexions. Instant Age Rewind is perfect for aging and dry skin. For all skin types, long-wearing Superstay Silky provides moisturization and eliminates the need for touch-ups.

Your perfect shade is the single most important consideration in choosing foundation. But we’ve made it simple with the Easy Shade Finder, which you’ll find in stores, and with My Color Advisor. Here’s the general idea: First determine if your skin tone is light, medium or dark. Next, select two or three shades that appear to be a good fit with your skin tone. A foundation shade may appear darker or lighter in the bottle, so match the shade to your skin using the Easy Shade Finder or the shade swatch on the package. Hold the shade up to your jaw line, not the back of your hand (which is usually darker than the skin on your face). Your perfect shade will always match your skin tone. Here’s how you use foundation products. We’ll use Dream Matte Mousse as an example. Its light-as-air formula blends easily for flawless coverage.