What's New

Introducing the latest products from Maybelline

Baby Lips
Now get visibly renewed, baby-soft lips in just 4 weeks.

Eye Studio® Color Tattoo 24HR Cream Gel Shadow
24HR Intensity, Tattoo Tenacity. Dare to wear our longest-lasting shadow.

Dream Nude Airfoam
Ultra-lightweight foam for 100% nude perfection.

NEW

ILLEGAL LENGTH™ FIBER EXTENSIONS MASCARA

Build lashes with 4mm of measurable extensions.

Illegal Length
NEW

SUPERSTAY 14HR LIPSTICK™

Super rich color with 14HR super staying power in our exclusive weightless formula.

Super Stay 14HR Lipstick
NEW

DREAM BOUNCY BLUSH™

New bouncy texture for our freshest flush ever.

Dream Bouncy Blush
NEW

DREAM LUMI™ TOUCH HIGHLIGHTING CONCEALER

Concealer illuminates as it covers for perfection in just one touch.

Dream Lumi Touch Highlighting Concealer
NEW

SUPERSTAY 10HR STAIN GLOSS™

Meet the first-ever 10HR stain gloss, with our shine enhancing formula.

SuperStay 10HR Stain Gloss
NEW

EYE STUDIO® MASTER PRECISE™ INK PEN EYELINER

Master the refined line. The next generation of liquid liner is here.

Eye Studio Master Precise Ink Pen Eyeliner
NEW

EYE STUDIO® MASTER SHAPE™ BROW PENCIL

Master the shapely brow. Natural waxes plus refined groomer.

Eye Studio Master Shape Brow Pencil
NEW

GREAT LASH LOTS OF LASHES™ WASHABLE

Great Lash Lots of Lashes™. Lots of Impact. Not a lot of mess.

Eye Studio Master Precise Ink Pen Eyeliner