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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

WATCH

FAKE VS. FALSIES

On one eye, Kristin wears a fake lash strip. On the other, her own lashes, rocking The Falsies Mascara. Can you tell which is which?

JUST ARRIVED

Royal Blue
Great Lash® Royal Blue Washable Mascara
America’s best-selling mascara is back…in BLUE!
( 4168 )
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Jet Black
Lasting Drama® Matte Eyeliner Makeup
Intensify your eyes with smoldering matte eyeliner in a collection of bold shades.
( 303 )
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Soda Pop
Soda Pop Eyeshadow Palette Makeup
Quench your color thirst with Maybelline's 12 shade Soda Pop eyeshadow palette!
( 0 )
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Clear
Lash Sensational Boosting Eyelash Serum
Our 1st eyelash serum, fortified with a blend of lash conditioning ingredients for fuller and thicker looking eyelashes in 4 weeks*.
( 1 )
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NEW
THE SHAYLA EYE MAKEUP COLLECTION

MADE BY
@MAKEUPSHAYLA

Introducing 2 limited edition eye makeup lines designed by our resident beauty goddess.
EXPLORE THE COLLECTION
The City Mini Palette x Shayla
Amped-up eye looks perfect for any occasion.
( 5 )
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