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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

WATCH

FAKE VS. FALSIES

On one eye, Kristin wears a fake lash strip. On the other, her own lashes, rocking The Falsies Mascara. Can you tell which is which?

JUST ARRIVED

LEMONADE CRAZE EYESHADOW PALETTE MAKEUP
Lemonade Craze
Lemonade Craze
LEMONADE CRAZE EYESHADOW PALETTE MAKEUP
The opportunity for play is endless with this citrus-scented palette featuring 12 saturated, highly-pigmented colors.
( 218 )
Shop Now
Lasting Drama® Matte Eyeliner Makeup
Jade Olive
Jade Olive
Lasting Drama® Matte Eyeliner Makeup
Intensify your eyes with smoldering matte eyeliner in a collection of bold shades.
( 169 )
Shop Now
Great Lash® Royal Blue Washable Mascara
Royal Blue
Royal Blue
Great Lash® Royal Blue Washable Mascara
America’s best-selling mascara is back…in BLUE!
( 4166 )
Shop Now

TATTOO STUDIO BROW GEL

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Fill and color your eyebrows with this ultra-resistant and waterproof brow gel. The sculpting tip and eyebrow spoolie work together to create fuller-looking brows that last for days.
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NEW
THE SHAYLA EYE MAKEUP COLLECTION

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MADE BY
@MAKEUPSHAYLA

Introducing 2 limited edition eye makeup lines designed by our resident beauty goddess.
EXPLORE THE COLLECTION
The City Mini Palette x Shayla
The City Mini Palette x Shayla
Amped-up eye looks perfect for any occasion.
( 4 )
Shop Now

BEST SELLERS

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