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Product

Master Prime® Long-Lasting Eyeshadow Primer Prime + Illuminate

Master Prime® Long-Lasting Eyeshadow Primer is rated 4.3 out of 5 by 8.
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Prep for gorgeous makeup with this long-lasting eyeshadow primer.
* Unavailable for Try-On
$7.99 MSRP
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3 SUPER-SATURATED SHADES

  • Prime + Illuminate
    430
  • Prime + Smooth
    410
  • Prime + Matte
    420

Why you'll love it

What it is

Master Prime® Long-Lasting Eyeshadow Primer Prime + Smooth preps area for gorgeous eyeshadow application.

Benefits

Prep for gorgeous makeup with this long-lasting eyeshadow primer. Create a smooth surface for enhanced color payoff. Or wear eye primer alone to lend your lids a fresh eye makeup look. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.

How to use/apply

Glide soft sponge applicator over the eyelid for even and precise application.
G952472 INGREDIENTS: ISODODECANE CYCLOPENTASILOXANE TRIMETHYLSILOXYSILICATE POLYETHYLENE DISTEARDIMONIUM HECTORITE SILICA TRIHYDROXYSTEARIN TRIETHYLHEXANOIN ISOPROPYL LANOLATE VP/EICOSENE COPOLYMER SORBITAN SESQUIOLEATE ALUMINA DIMETHICONE PROPYLENE CARBONATE PEG-40 STEARATE PHENOXYETHANOL CALCIUM SODIUM BOROSILICATE SYNTHETIC FLUORPHLOGOPITE CERA ALBA / BEESWAX / CIRE DABEILLE CALCIUM ALUMINUM BOROSILICATE TIN OXIDE [+/- MAY CONTAIN / PEUT CONTENIR MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77891 / TITANIUM DIOXIDE CI 16035 / RED 40 LAKE CI 75470 / CARMINE CI 77007 / ULTRAMARINES CI 77288 / CHROMIUM OXIDE GREENS CI 77510 / FERRIC AMMONIUM FERROCYANIDE CI 77742 / MANGANESE VIOLET CI 19140 / YELLOW 5 LAKE CI 42090 / BLUE 1 LAKE ] F.I.L. D179125/1

Use It With

Rooftop Bronzes
The City Mini Eyeshadow Palette
Master any NYC moment with The City Mini palettes, a collection of perfectly curated mini eyeshadow palettes.
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Rated 2 out of 5 by from Not the best eyeshadow primer I bought this about two months ago and I really didn't like it. when I apply it to my eye it is sticky and it really doesn't help with my eye shadow needs.
Date published: 2018-08-06
Rated 5 out of 5 by from LONGEST LASTING EVER THIS STUFF IS AMAZING, AND THE ILLUMINATE COLOR IS SO SHINY AND PRETTY THAT YOU CAN WEAR IT ALONE FOR A FRESH LOOK. I SLEEP IN MY MAKEUP SOMETIMES (I KNOW, IT'S A BAD HABIT) AND AM AMAZED TO FIND THAT MY MAKEUP IS PERFECTLY INTACT WHEN I WAKE UP IN THE MORNING. YOU COULD LITERALLY WEAR IT FOR TWO DAYS STRAIGHT WITH THIS UNDERNEATH!! IF YOU'RE TRAVELING, THIS IS A MUST.
Date published: 2018-03-06
Rated 5 out of 5 by from Actually soothes my super-sensitive eyes From the moment I applied the prime+smooth primer, I was amazed. Instead of irritating my super-sensitive eyes, as my previous primers did, it actually soothed my lids. I almost couldn't believe my eyes! Now, hours later, I still feel comfortable in my eye makeup. Maybe most women take eye comfort for granted, I do not. I so appreciate this marvelous, hypoallergenic, ophthalmologist tested, soothing primer. It seriously has changed my life.
Date published: 2017-12-31
Rated 5 out of 5 by from Amazing, long-lasting eyeshadow primer! Great product! Keeps eyeshadow on longer than I would ever expect it to. Sometimes, when I accidentally forget to wash my makeup off before bed, I look in the mirror and my eye makeup is perfectly intact. It prevents eyeshadow from creasing; I've forgotten that was even a problem that people have after I started using this, and I have extremely oily skin. Best eye primer I've ever used! The only downside to this product is that the wand is not long enough to reach the bottom of the container, so plenty of product can go wasted. However, a q-tip works great for reaching in there and getting every last bit of product out.
Date published: 2017-12-30
Rated 5 out of 5 by from Such nice product Maybelline never failed me !! I use tiny bit of this base under my metallic or shiny eyeshadow and blend it with finger and then put eyeshadow on top its just pop the color and gives that bold light catching color. And FYI I'm makeup artist and using affordable makeup products gave u ability to lower the price for ur client
Date published: 2017-08-27
Rated 4 out of 5 by from Pretty good! This works really well for me! My advice would be to use it sparingly, and blend it well. It has a pretty airy feeling, and lasts a long time without creasing.
Date published: 2017-08-21
Rated 5 out of 5 by from Excellent Eye Shadow Primer This stuff is amazing! I picked this up in the prime and smooth formula. You only need to dab a small amount on your eye lids and blend. It does take a minute or two to set before you apply your eye shadow. Let me tell you, after 10-hours or wear, my eye shadow did not crease and looked as if it was freshly applied. I don't purchase drug store cosmetics very often, but I have really been loving Maybelline's products lately!
Date published: 2016-10-24
Rated 3 out of 5 by from Does Its Job This product is not a hands-down, always-go-to product, but it's not bad at all.
Date published: 2016-08-15
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How much primer comes out on the sponge tip applicator? I can’t tell if it doesn’t put much on the sponge or if the product I bought is old/sticky and doesn’t want to come out. I’m not a makeup expert, but what did come out allowed makeup to last 12+ hrs.

Asked by: New user
Hi there! It is not supposed to be a lot of product coming out. There should be enough on the applicator where you can glide the soft sponge applicator over the eyelid for even and precise application! Thank you for using our products!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12

Is this product fitt for oily skin? After a while, my eyelids become a bit oily and it ruins the eyeshadow... will this primer work for me??

Asked by: Liat
Hi there! Yes it is good for all skin types. This primer creates a smooth surface for enhanced color payoff! Thank you for your interest in our products!
Answered by: Maybelline Consumer Care
Date published: 2018-08-31
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