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Product

Instant Age Rewind® Eraser Treatment Makeup Creamy Ivory

Instant Age Rewind® Eraser Treatment Makeup is rated 3.8 out of 5 by 104.
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This super concentrated anti-aging foundation is infused with goji berry and collagen to tighten and improve skin elasticity.
* Unavailable for Try-On
$12.99 MSRP
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12 SUPER-SATURATED SHADES

  • Creamy Ivory
    120
  • Buff Beige
    130
  • Classic Ivory
    150
  • Nude
    190
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Buff
    260
  • Creamy Beige
    290
  • Medium Beige
    300
  • Honey
    320
  • Tan
    340

Why you'll love it

What it is

Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles.

Benefits

Seven years of research and three patents combine in this anti-aging treatment makeup. This micro-correcting foundation features goji berry, collagen, and an exclusive applicator. Easily apply the foundation to cover dark circles, fine lines, and age spots

How to use/apply

Step 1. Twist in the direction of arrows until the foundation is visible on the sponge (it may take some turns on the first use). Step 2. Using the applicator, apply foundation directly to face, blending in an outward motion. Step 3. The applicator is protected by an anti-microbial system. To clean, wipe off excess with a dry tissue only. Do not wet.
Active Ingredient: Octinoxate 7.5%. Inactive Ingredients: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, Peg-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Peg-10 Dimethicone, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol Ascorbyl Palmitate, Panthenol, Peg-9, Aluminum Hydroxide, Citric Acid, Sodium Pca, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate. [+/=- May Contain: Iron Oxides, Titanium Dioxide, Mica.]

This is my miracle make-up

Rated 4 out of 5 by from Is this product vegan? I've had this product since a while and i really like how it works on my skin but recently I've started to become concerned about my makeup being vegan. I read the ingredients and it's got some ingredients like glycerine that I'm aware comes both from plant and animal sources. I found this place to be the best to ask my doubts. So, are all ingredients in this product vegan?
Date published: 2018-08-22
Rated 1 out of 5 by from bring back "anti age radiant firming" bring back "anti age radiant firming" this is definitely not an equal replacement. The sponge top is a nasty, filthy bacteria farm after a few uses, the coverage is minimal, it has a weird oily feel that sits on top of your skin just waiting to slide off on the first clothing it brushes against. and really, the same price for a third less foundation? get it together Maybeline, grownups don't want spongy tops and gimmicky twisty bottles. I have use Maybeline for decades and this is the first time I can say I would never buy it again.
Date published: 2018-08-11
Rated 2 out of 5 by from Sponge top and smaller bottle is CRUDE I have been using this makeup for years and love it. The bottle with the sponge top..not so much.it doesn't always work and I don't have time to run back and forth to the store to exchange the bottle so now I'm done, in fact, I hate that sponge top so much that I am now looking for another makeup brand. :( Way to go Maybelline.. you had a good product ..change is not always good.
Date published: 2018-08-08
Rated 1 out of 5 by from Thin, Uneven Coverage I love my Maybelline foundations, they provide excellent coverage, beautiful finish and feel good on my skin. I use Fit Me Dewy + Smooth, Dream Liquid Mousse, and Dream Cushion as well as the Fit Me Loose Powder that pairs excellently with the foundation. I also love the Fit Me and Dream Lumi concealers. However, the Instant Age Rewind makeup is the exception. The coverage is thin and uneven leaving streaks across my face. It didn't matter how I applied it, sponge, brush or fingers. I could not get it to even out, with or without a primer. It also wore off quickly. In 2 or 3 hours my nose, chin and forehead had all worn away leaving behind very noticeable polka dot pores where the foundation had clung to. I have normal to dry skin and thought this makeup would be a good choice but not so much.
Date published: 2018-08-07
Rated 5 out of 5 by from Smooth coverage and good for my skin I used to use powder foundations, but found as I aged that the powder just didn't settle right and was making my skin look patchy. I started looking for a foundation that didn't feel like I was wearing a mask and provided good coverage and, after buying and trying a few different products, I decided this one worked the best for me. I love the sponge applicator. I just apply all over my face and blend it in with my fingers. I have received many compliments about my skin while wearing it, so it definitely is doing the job right! Plus it does not make my face break out like other foundations, it lasts a long time before reapplication is needed, and cleans up easily. I am fair skinned with pink undertones and use 2 different shades depending upon the time of year; Classic Ivory for Winter/Spring and Creamy Ivory for Summer/Fall. Plus having SPF18 makes it easy to protect my skin without having to use any additional sunscreens. I am so glad I found this great product!
Date published: 2018-08-07
Rated 1 out of 5 by from hate the bottle I just bought the product and opened it. I hate the bottle so much, can't get the product to release onto the sponge tip. Tossing it!
Date published: 2018-08-01
Rated 2 out of 5 by from Love this makeup..hate the bottle. I have been using this makeup for years and love it. The bottle with the sponge top..not so much.it doesn't always work and I don't have time to run back and forth to the store to exchange the bottle so now I'm done, in fact I hate that sponge top so much that I am now looking for another makeup brand. :( Way to go Maybelline.. you had a good product ..change is not always good.
Date published: 2018-07-22
Rated 5 out of 5 by from Great makeup! I have used all kinds of makeup over the years, but this one is my new favorite! It goes on so flawlessly and it doesn't have an odor or a heavy feel to it. I use the buff beige. It's a perfect color for me. What would be the best concealer color with that foundation color? Thank you!
Date published: 2018-07-13
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Is the Eraser Treatment Makeup comparable to the Dark Circle Concealer? I picked that one up instead of the concealer by mistake.

Asked by: joe426
Hi Joe! Thank you for contacting Maybelline. We appreciate your interest in our Instant Age Rewind Eraser products. The Instant Age Rewind® Eraser Dark Circles Treatment Concealer is super-concentrated and radiant, it works to instantly erase dark circles, cover up puffy eyes and hide fine lines. The Instant Age Rewind® Eraser Treatment Makeup is made with a similar formula and it used to cover, fill, and smoothe on skin to reduce the appearance of fine lines, wrinkles and age spots. We hope you find this information helpful!
Answered by: Maybelline Consumer Care
Date published: 2018-09-17

Does the new version contain any sunscreen?  If not, do you a foundation with sunscreen?

Asked by: EWN1
Hi there! The Instant Age Rewind Eraser Treatment Makeup does not have SPF in it. However, the Instant Age Rewind Radiant Firming Makeup has SPF 18 in it to help prevent sunburn. Take a look at it here: http://tinyurl.com/yayagbha
Answered by: Maybelline Consumer Care
Date published: 2018-09-06

What is the very lightest shade? I have pale, neutral skin. I don't want anything orange-y. Beiges tend to look that way on my skin, ivories are better. Which one of the Ivories is palest. Thanks.

Asked by: DarleneB
Hi! Thank you for your interest in our product! Two shades you could try out are Creamy Ivory or Classic Ivory! We attached the link below: http://tinyurl.com/y84rfavc We hope this information helps!
Answered by: Maybelline Consumer Care
Date published: 2018-08-24

I have been using age rewind foundation medium beige #300, what shade would that be in the Fit me line?

Asked by: Marie58
Hi Marie58! We suggest you try the shade 322 Warm Honey or 330 Toffee. We hope one of these work well!
Answered by: Maybelline Consumer Care
Date published: 2018-08-06

I love the convenience of the Age Rewind Foundation, however the darkest shade in my area that I can find is a medium beige. I notice your color shade chart shows two darker shades.... That should all be available!!! Suggestions?? 

Asked by: PurpleP
Hello! If you can't find your shade in stock at one of your local retailers, we suggest adding the item to your cart and see which of our online retailers have it in stock!
Answered by: Maybelline Consumer Care
Date published: 2018-08-03

I would love to know the name of the foundation shades only with YELLOW undertone :) thank you!!

Asked by: ericka Luna
Hi ericka! It is very difficult for us to help determine what your exact shade is over this kind of communication. That is why we have provided an online shade selector that can help take the guess work out of finding your perfect shade! Check it out here: https://www.maybelline.com/collections/fitme/foundation-match-finder
Answered by: Maybelline Consumer Care
Date published: 2018-07-12

What kind of coverage does this offer? Also how does this foundation work with primers and/or moisturizers?

Asked by: Meagane2001
I have really dry skin. I moisturize and then use my baby skin primer and It works well for me. Im 40 and have used the age rewind line since my 20s. Absolutely love this line.
Answered by: Tonie77
Date published: 2018-07-01

Is this product waterproof?

Asked by: Affu
Hi! This product does not claim to be waterproof. Thanks so much for your interest!
Answered by: Maybelline Consumer Care
Date published: 2018-06-29
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