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Instant Age Rewind® Eraser Treatment Makeup Creamy Ivory

Instant Age Rewind® Eraser Treatment Makeup is rated 4.0 out of 5 by 77.
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This super concentrated anti-aging foundation is infused with goji berry and collagen to tighten and improve skin elasticity.
$12.99 MSRP
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  • Creamy Ivory
  • Buff Beige
  • Classic Ivory
  • Nude
  • Creamy Natural
  • Sandy Beige
  • Pure Beige
  • Buff
  • Creamy Beige
  • Medium Beige
  • Honey
  • Tan

Why you'll love it

What it is

Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles.


Seven years of research and three patents combine in this anti-aging treatment makeup. This micro-correcting foundation features goji berry, collagen, and an exclusive applicator. Easily apply the foundation to cover dark circles, fine lines, and age spots

How to use/apply

Step 1. Twist in the direction of arrows until the foundation is visible on the sponge (it may take some turns on the first use). Step 2. Using the applicator, apply foundation directly to face, blending in an outward motion. Step 3. The applicator is protected by an anti-microbial system. To clean, wipe off excess with a dry tissue only. Do not wet.
Active Ingredient: Octinoxate 7.5%. Inactive Ingredients: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, Peg-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Peg-10 Dimethicone, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol Ascorbyl Palmitate, Panthenol, Peg-9, Aluminum Hydroxide, Citric Acid, Sodium Pca, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate. [+/=- May Contain: Iron Oxides, Titanium Dioxide, Mica.]

This is my miracle make-up

Rated 4 out of 5 by from I was truly impressed! This actually does make the delicate area around my eyes look a bit better. My skin was definitely a brighter texture & color. It diffused my lines, a little goes a long way. Most of all I have oily AND dry patches with even some acne (who knew at 50 I'd have acne?) and it did cover existing pimples very well and did not create new ones. It also works pretty well as a highlighter. So, why 4 stars instead of 5? Needs retinol (helps with wrinkles & the zits). Skincare used under the product seems to clash. Can use it in a pinch for hiding flaws and freshening my look, but since there is no "sinkcare" in the product, I can't use it on a daily basis.
Date published: 2012-07-31
Rated 4 out of 5 by from Great Product - Packaging Needs Work! FANTASTIC Product, I even use it to cover other blemishes and dark spots on my face, the formula has a smooth consistency and great coverage. I have purchased several times, however the current packaging does not allow you to get to all the product. When the sponge tip dobber no longer dispenses product, you will see that plenty of product still remains in the container and is unaccessible. Maybelline, as a constant consumer, ask you to please change the packaging of this product. Other high end companies have had to make changes to their packaging for the same reasons.
Date published: 2012-09-26
Rated 1 out of 5 by from Faulty Containers The "product" rates a 5 star but the CONTAINER RATES A "0." The first two I bought were awesome and I told friends who then also bought them and loved them. Then, Maybelline must have changed something or some vendor as although the product is still awesome, it is no good if the twist part of the containers fails to let you get to the product. I have had three containers now that I have been unable to get to work. The twist part broke on the second two almost right away. So as I love the "product," I purchased another, determined to be very, very gentle. It did no good. The twister failed again and I am having to try to get the product out of the container which then dries it out some. Please, please, Maybelline, get this fixed. Thank you.
Date published: 2013-12-09
Rated 5 out of 5 by from My Number One Must Have For Makeup I abolutely love, love, love this product! I have recommended it to all of my friends and family and everyone has switched over to this great product. It goes on smooth and blends effortlessly. I do not have to use primer under it to get a great finish and my skin looks amazing. I love the sponge applicator and how easily it applies. I apply it in small circles and it completely covers every flaw and tiny wrinkle. Even my 52 year old mother looked 10 years younger when she used this. I am 30 and I look like I did in my twenties : ) It is lightweight, doesn't break out my skin, and I found a great color match. You can do spot cover up for a very natural look, use it around they eyes to brighten them or use it for full coverage. FABULOUS PRODUCT
Date published: 2013-01-24
Rated 5 out of 5 by from Age Rewind I finally had enough money to actually buy this because I knew that it worked, but I only got to use it one time on someone else, now it won't come out of the container. I can't seem to be able to get the container to work. I see I am not the only one complaining about the container. Seems to me it is a ploy to get people to go buy another one, only to find out the same thing. Critical thinking, on advertising, in college, is the reason I think this. The actual product is wonderful, but how do I get it out of the container.
Date published: 2016-12-21
Rated 5 out of 5 by from I LOVE THIS!!!!!! I finally found my dream face eraser! I start getting ready for work at 5:00 am in the morning. After applying my face moisturizer I apply this product to my face and wow it goes on so smooth and you don't even notice I'm wearing it. I have received so many compliments on how nice and smooth and my face has a nice glow since I started using this product. Please don't ever discontinue this product. I had trouble with the first one I bought awhile ago it wouldn't turn to release more liquid into the applicator. Second and third one I've used are working great! Thank you!
Date published: 2013-09-15
Rated 4 out of 5 by from Foundation Color Swaps I really like this foundation. I've used it in the past. Currently, I am using Fit Me 210 and the color matches well and looks natural. Why can't I seem to find a comparable color in Age Rewind. I've searched the web and cannot find a color chart
Date published: 2014-03-15
Rated 5 out of 5 by from Anti-Aging and great for people with very dry skin I started using the foundation several months ago. I have psoriasis on my forehead and around my nose (the T zone) and have tried everything, even the steroid creams. NOTHING has worked. Since I started using this make up, my Psoriasis is gone and my skin looks fantastic! I'm 36 years old and people always say I look like I'm in my 20s. No wrinkles! Thank you Maybelline! Please don't discontinue this makeup!
Date published: 2017-02-08
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When can we expect to see better packaging?

Asked by: skinnybpage
Hi skinnybpage! We will pass your comments on to the rest of the team!
Answered by: Maybelline Consumer Care
Date published: 2017-11-09

Which color foundation is most similar to light pale in the concealer version?

Asked by: makeupgeek1
Hello there! The lightest color we have in this foundation is Creamy Ivory 120. We hope this is helpful!
Answered by: Maybelline Consumer Care
Date published: 2017-11-07

Is this product vegan? i.e. I would like to know if there is any animal ingredient in this product. If so, which animal?

Asked by: ashi
Hello Ashi! We want to assure you that we are committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. Cosmetic and personal care products may contain ingredients derived from animal sources such as lanolin and honey. Our products do not contain ingredients derived from bovine (beef) or porcine (pork) sources; we may use ingredients derived from fish and insects. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient. Hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-27

I wear 250 pure beige instant age rewind foundation what color is good to use for dark circles under the eye in the concealer

Asked by: Blue angle
Hello there Blue Angle! It is challenging to find an exact shade match based on this type of communication. Based on what we can see, we suggest taking a look at the shade Medium in our Instant Age Rewind Dark Circle Eraser Treatment Concealer. Hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-25

When will Maybelline start introducing darker shades?

Asked by: cathyinmarin
Hi there! Thank you for inquiring about Maybellines Instant Age Rewind Foundation. At this time, we do not have any prepared information regarding new shades, however, we will pass on your suggestion to the rest of our team. We hope that this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-02

why cant I find age rewind eraser in 260 buff? love the foundation but local stores don't carry this color.

Asked by: lucky june
Hi Lucky June! We're sorry to tell you our Instant Age Rewind Eraser Foundation in 260 Buff was discontinued and is no longer available for purchase through our retailers. We are sorry for the inconvenience. As consumers ourselves, we understand how disappointing it can be when a shade is no longer available. We recommend checking out the shades Pure Beige 250 or Medium Beige 300. We hope you can find a replacement soon!
Answered by: Maybelline Consumer Care
Date published: 2017-08-28

I used Age rewind cocoa but I have not been able to find it since last summer this Sandy Beige eraser is not for women of color. I have tried the fit me and the dream liquid Mousse it is not the same texture I'm 60 guess I need a new company

Asked by: Teeee
Hi Teeee, we are sorry to tell you that Instant Age Rewind Eraser Treatment Makeup in Cocoa has been discontinued. The closest shade to Cocoa is Tan. Have you been able to try that shade yet? If not, we hope it will work for you! We are sorry about any inconvenience!
Answered by: Maybelline Consumer Care
Date published: 2017-08-25

Since you have new colors listed, what is the same as the #320 Honey?

Asked by: The Cindy
Thank you. I didn't want to spend a lot of money getting shades that are wrong and I'm over 200 miles from the nearest store.
Answered by: The Cindy
Date published: 2017-08-16
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