Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.8 out of 5 by 99.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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  • Classic Ivory
  • Creamy Ivory
  • Creamy Natural
  • Sandy Beige
  • Pure Beige
  • Creamy Beige
  • Medium Beige
  • Cocoa

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.


This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from Why would you get rid of a fabulous product?! I have used Maybelline New York instant age rewind foundation for years and have gotten so many compliments on how beautiful my complexion is . The reason, is this product! And then the other reviews on this site it looks like it’s being discontinued . Say it ain’t so, Joe !
Date published: 2019-04-21
Rated 5 out of 5 by from Why? I cant believe you discontinued this product. I am very unhappy. I was hoping you simply re named or repackaged. I didnt like the sponge aplicator product a waste and was a bad idea and I wont buy or use it. I hope you might rethink your product line and bring back Age Rewind, unfortunately I have to look for another cosmetic line at this point.
Date published: 2019-04-20
Rated 5 out of 5 by from Liquid Foundation I am disappointed that you have discontinued this product. I hate the sponge you can not get an equal look using it. I will change to a different line in not only foundation, but in all my other maybelline products I buy.
Date published: 2019-04-17
Rated 5 out of 5 by from Please bring this back Please, please. please bring this product back. I have used it for years.
Date published: 2019-04-17
Rated 5 out of 5 by from Done with Maybelline I loved this foundation and have used it for years. So disappointed in Maybelline for discontinuing it. I had to switch foundations and now I've found Cover Girl with Olay. I don't like it as much as I did the age rewind foundation. I know Maybelline offers many other liquid foundations. But I've decided not to do business with a company that doesn't care about the wants and needs of it customers. So I moved all my make-up needs to other companies.
Date published: 2019-04-16
Rated 5 out of 5 by from Why?????? Age Rewind was the best makeup! So disappointed it has been discontinued. Please bring it back. I have used this for years and love it. Have tried others and there is no comparison. I have not found anything to compare...Sandy Beige..220.
Date published: 2019-04-15
Rated 5 out of 5 by from Need It Back!!!! Maybelline please bring back the Age Rewind foundation. You made a mistake by discontinuing this great product. I am 59 and have used this makeup for years. Just admit you made a mistake, put a fancy new label on it, don't "improve" the formula (when you use something every day of your life, you can tell if it is different), and give your consumers what they want. We will forgive you and buy your products. #Business101
Date published: 2019-04-12
Rated 5 out of 5 by from Please bring it back I have no idea why you discontinued an award winning makeup that everyone loves. Its a shame you are not listening to customers and their needs.Everyone here is asking you to bring it back and we dont get one smidgeon of communication from your company. Its really a shame. We are loyal customers.
Date published: 2019-04-12
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If I had known they were going to stop making the foundation I have been wearing for 15 years I would have bought as may of them as I could while I could. I have been trying different ones and HATE all of them. I want' my foundation back!! very unhappy

Asked by: darlindene
Hello! We do understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. At this time, we do not plan to re-introduce Instant Age Rewind Radiant Firming Makeup SPF 18 to our line. However, the opinions of our customers are very important to us when making decisions about our products, and we will be sure to forward your comments to the appropriate people in our company. We do apologize for any inconvenience this may have caused you.
Answered by: Maybelline Consumer Care
Date published: 2019-04-09

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
They can make more money with the sponge.. you don’t get as much and the coverage is awful.
Answered by: Betty B
Date published: 2019-04-06

Is there any where I can purchase instant age rewind in sandy beige

Asked by: kim465
Ebay thats where i got mines.
Answered by: Sandyw
Date published: 2019-03-25

What is the next darker color after 300 medium beige??? Is it that SUPER DARK color? Is there nothing in between? I tan in summer but use medium beige in winter! Love the product but need something for summer!

Asked by: Birdie77
Hi there! Yes, the next color after Medium Beige is Cocoa, which might be too dark for your skin tone. As of right now we do not have a shade in between those two shades. But this is great feedback for us, this helps us to improve our services and products in any every way that we can. Your comments have been shared with others in the company for consideration. We recommend trying Dream Satin Liquid Foundation. You'll achieve the look of completely poreless skin with a smooth airbrushed finish. Lightweight and breathable, this up to 16-hour liquid foundation delivers cake-free, full coverage that moisturizes all day. Check out shade Honey Beige 90. We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2019-03-04

hi, i have yellow undertones - may i know what shade will suit best for me? am nc30 in mac. for the age rewind concealer - medium is too pink for me.

Asked by: sltwtrdsy
Hi there sltwtrdsy! Thank you for reaching out. We are so happy to hear you are interested in our Instant Age Rewind Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Please reach out to us directly at 800-944-0730 and provide the reference number 06054829. We look forward to hearing from you soon and helping you find your perfect match!
Answered by: Maybelline Consumer Care
Date published: 2019-02-11

How long does it last ? What is the wear time ? Does it settle in fine lines?

Asked by: Bellahop
I am 55 years old and have been wearing this foundation for approximately 10 years. It is the only foundation I can find that does not settle in lines. I do have to reapply more often than I would like but it's worth it! In every other way this makeup is superior!
Answered by: Tess J
Date published: 2019-02-19

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp
Amazon has it for $12.88. It where I bough mine a year ago when cvs quit carrying it. 
Answered by: drm257
Date published: 2019-01-20

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12
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