Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.8 out of 5 by 81.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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8 SUPER-SATURATED SHADES

  • Classic Ivory
    150
  • Creamy Ivory
    120
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from Instant Rewind Firming Foundation I've been using this product for years and years - how can you discontinue it? Yes I can get it online, but it costs more and eventually whoever stocks it will run out. I bought the Instant Rewind Foundation Eraser but it's just not the same. Please please bring the Firming Foundation back. I'm 63 years old, my skin is far from perfect but the Firming Foundation really helped me to feel more confident.
Date published: 2019-02-11
Rated 5 out of 5 by from Awesome cov without being heavy! Love the cov and the soft dewy finish! I am 65 and not everyone wants Matte foundation..please bring bk the only foundation I have found in years that I truly love! I have worn Maybelline cosmetics since I was a teen! Absolutely love this product!
Date published: 2019-02-08
Rated 5 out of 5 by from Straight up SADNESS!!! I love this foundation! Nothing compares to it. I have already tried the satin one and it doesn't cover like this one does. PLEASE DON'T discontinue it. I have no idea why you would take it away.
Date published: 2019-02-06
Rated 5 out of 5 by from Please bring this product back! I love this product and was devastated when I found out it’s been discontinued! If I had realized you guys were taking it off the shelves, I would have stocked up! Nothing compares to it! :(
Date published: 2019-02-04
Rated 5 out of 5 by from PLEASE DO NOT DISCONTINUE!! I have been using #300 for many years. took me forever to find the right foundation and shade and I get compliments on my skin all the time. I am 58 years old and do not want to have to go shopping for something else!
Date published: 2019-02-03
Rated 5 out of 5 by from Love this foundation Why can't I find this foundation anymore.? I have been wearing it forever, and love it. Where can I buy it? Did you stop making it? It is light and doesn't feel caked on your skin. Does not crease in the fine lines.
Date published: 2019-01-27
Rated 5 out of 5 by from I LOVE THIS MAKEUP!! I have used this make up for years and absolutly love it! I am 58 years old and get compliments on my skin all of the time. Now I can not find it in any store, had to order online. Please tell me that it has not been discontinued! I have tried the new stuff with the sponge on top and just dont like it.
Date published: 2019-01-19
Rated 5 out of 5 by from Agree with previous comment-do not discontinue! I love this makeup, I have only been using for a short time since my last makeup was discontinued. In the 2 years since I tried several then happen to give this one a try and loved it now I can't find it in my local stores. I just had to order if off of Ebay. I tried the bottle with the sponge but much prefer it without. Great makeup, not too thick but has great coverage
Date published: 2019-01-16
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hi, i have yellow undertones - may i know what shade will suit best for me? am nc30 in mac. for the age rewind concealer - medium is too pink for me.

Asked by: sltwtrdsy
Hi there sltwtrdsy! Thank you for reaching out. We are so happy to hear you are interested in our Instant Age Rewind Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Please reach out to us directly at 800-944-0730 and provide the reference number 06054829. We look forward to hearing from you soon and helping you find your perfect match!
Answered by: Maybelline Consumer Care
Date published: 2019-02-11

How long does it last ? What is the wear time ? Does it settle in fine lines?

Asked by: Bellahop
I am 55 years old and have been wearing this foundation for approximately 10 years. It is the only foundation I can find that does not settle in lines. I do have to reapply more often than I would like but it's worth it! In every other way this makeup is superior!
Answered by: Tess J
Date published: 2019-01-24

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp
Amazon has it for $12.88. It where I bough mine a year ago when cvs quit carrying it. 
Answered by: drm257
Date published: 2019-01-11

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12

I currently wear Clinique Even Better Makeup in Shade 11 Porcelain Beige. I am excited to switch over to Instant Age Rewind. Could you please tell me what shade I should choose in Instant Age Rewind that would match my current Clinique foundation? Thanks!

Asked by: Alliegurl1
Hey Alliegurl1, we couldn't be happier to know that you are interested in our Instant Age Rewind Radiant Firming Makeup. Based on the information you have provided us with we believe that the shades Classic Ivory 150 or Creamy Natural may be the most suitable ones for you. You can check them out in the link below. Also feel free to pass by your favorite retail store and take a look at the shades in person :)! http://tinyurl.com/y8xe5z3r
Answered by: Maybelline Consumer Care
Date published: 2018-09-25

Nooo! :-( When will Age rewind 360 Cocoa be in stock again?

Asked by: Kee Kee
Hi there! Thanks for reaching out to us! We're sorry to tell you that the shade you were looking for has been discontinued and is no longer available. With each season Maybelline introduces new shades in order to keep up with fashion trends. Consequently, less popular shades must be phased out. We strive to offer a balanced shade palette with selections in each color group.We take great pride in offering state-of-the-art products and up-to-date fashion shades for our consumers. In addition to our basic color collections, we introduce seasonal color collections though out the year. Within our extensive color collection, we hope there is a replacement shade that you would enjoy just as much! If you have any further questions, please call our beauty experts at 800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2019-02-05

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
Hey there! We are sorry to hear that your favorite shade was discontinued. We will be sharing your disappointment to the correct department of our team. It is difficult to recommend a shade over this type of communication, since our shades vary across product lines. However, based on the information we see, we can suggest trying out the shade 300 (Medium Beige). We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-12-09

Where can I buy your age rewind pure beige

Asked by: Gypsy1
Hey Gypsy1, We appreciate your interest in our INSTANT AGE REWIND® RADIANT FIRMING MAKEUP. We are sorry to inform you that it has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend our INSTANT AGE REWIND® ERASER TREATMENT MAKEUP. It is a foundation infused with goji berry and collagen to tighten and improve skin elasticity. You can check it out on the link below :)! http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2018-08-30
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