Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 117.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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8 SUPER-SATURATED SHADES

  • Classic Ivory
    150
  • Creamy Ivory
    120
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from So very sad that this was discontinued! I have struggled my entire life with large pores,blotchy combination skin. I was so happy when I found this foundation. For the first time in years I felt pretty again, without putting 16lbs of makeup on my face and feeling like at any moment it would melt. I should have known when it became harder and harder to find it in the store that it was being discontinued. Please bring it back!! I have tried your other products for aging skin and they are just NOT the same. I have a small stock of this left and I will use it ubtil its gone, but then I will have to search other companies for something that may compare. This makes me even more sad!!!! I am 51 and have been using Maybelline since I was 15. Hurts my heart to have to move on! PLEASE PLEASE PLEASE bring it back!!!!!
Date published: 2019-07-10
Rated 5 out of 5 by from discontinued? :( Please bring this back! It's my favorite and cannot find anything comparable.
Date published: 2019-07-03
Rated 1 out of 5 by from Change in product is not good I bought this and am so unhappy ..liked the old bottle without applicator..WHY change a good thing!!!!!
Date published: 2019-06-27
Rated 1 out of 5 by from Foundation Are you bringing it back without the sponge?? Very unhappy!!!
Date published: 2019-06-25
Rated 5 out of 5 by from Disappointed !!! Please bring this back, went to CVS looking for this specifically to buy this weekend. No longer available. Saw others but they don't look the same. The one recommended on this website is for oily skin, I think. Love the #220. Perfect match. for my skin. The one with the sponge on top is a treatment and much smaller in size. Don't want an applicator just want the product.
Date published: 2019-06-10
Rated 1 out of 5 by from New product yuck! The old was better by far and like so many others here trying to be heard it’s not going to matter what we say. I would have stocked up as well if I knew mine was being discontinued. I’m moving on maybelline! Not going to go broke trying to find happiness in your other gross product.
Date published: 2019-06-08
Rated 5 out of 5 by from BRING THIS BACK !!!!!!!!! Why why why have you discontinued this? The one with the sponge applicator just absolutely cannot compare. I have older sensitive skin and your previous product was the best ever!! Please reconsider bringing this back! I now have to search for a comparable product. I noticed others complaining,you really should listen to your consumers !!
Date published: 2019-06-07
Rated 5 out of 5 by from LOVE IT PLEASE BRING THIS PRODUCT BACK I LOVE IT AND HAVE USED IT YEARS PLEASE PLEASE PLEASE
Date published: 2019-06-06
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I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12

I currently wear Clinique Even Better Makeup in Shade 11 Porcelain Beige. I am excited to switch over to Instant Age Rewind. Could you please tell me what shade I should choose in Instant Age Rewind that would match my current Clinique foundation? Thanks!

Asked by: Alliegurl1
Hey Alliegurl1, we couldn't be happier to know that you are interested in our Instant Age Rewind Radiant Firming Makeup. Based on the information you have provided us with we believe that the shades Classic Ivory 150 or Creamy Natural may be the most suitable ones for you. You can check them out in the link below. Also feel free to pass by your favorite retail store and take a look at the shades in person :)! http://tinyurl.com/y8xe5z3r
Answered by: Maybelline Consumer Care
Date published: 2018-09-25

Nooo! :-( When will Age rewind 360 Cocoa be in stock again?

Asked by: Kee Kee
Hi there! Thanks for reaching out to us! We're sorry to tell you that the shade you were looking for has been discontinued and is no longer available. With each season Maybelline introduces new shades in order to keep up with fashion trends. Consequently, less popular shades must be phased out. We strive to offer a balanced shade palette with selections in each color group.We take great pride in offering state-of-the-art products and up-to-date fashion shades for our consumers. In addition to our basic color collections, we introduce seasonal color collections though out the year. Within our extensive color collection, we hope there is a replacement shade that you would enjoy just as much! If you have any further questions, please call our beauty experts at 800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2019-02-05

Where can I buy your age rewind pure beige

Asked by: Gypsy1
Hey Gypsy1, We appreciate your interest in our INSTANT AGE REWIND® RADIANT FIRMING MAKEUP. We are sorry to inform you that it has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend our INSTANT AGE REWIND® ERASER TREATMENT MAKEUP. It is a foundation infused with goji berry and collagen to tighten and improve skin elasticity. You can check it out on the link below :)! http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2019-03-02

I use 120 creamy ivory- need another bottle but stores are not carry and I noticed you are out of stock too. Is this disco’d? Please let me know? I love this makeup in this shade. Thank you!

Asked by: Poppies1
Hey Poppies1! We are sorry to inform you that our Age Rewind Radiant Firming Makeup in the shade 120 has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend checking out our Instant Age Rewind Eraser Treatment Makeup formulated to cover dark circles, fine lines, and age spots! You can check it out on the link below and we hope you love it as much as we do. http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2019-03-02

Is this foundation waterproof? I am always running around and it is hot in the building I am in and places I go. Also need a good foundation for surprise visits to the pool.

Asked by: ValleyGirl83
Hey ValleyGirl83! Thank you for your interest in our Instant Age Rewind Radiant Firming Makeup. We are so sorry to say that this foundation is not waterproof. We currently do not manufacture waterproof foundations. We are so sorry, and we hope you can find another product of ours that suits you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-16

Do you sell sample packets of each color of Instant Age Rewind Radiant Firming Makeup foundation?

Asked by: CeeGee
Hi CCeeGee! We are happy to see that you want to try out our Instant Age Rewind Radiant Firming Makeup! We do not sell sample packets, however most of the larger stores that sell our products offer displays of our product line to help you choose the product or shade that is right for you. We suggest using our store locator in order to find a store near you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-03

I use instant age rewind 360 cocoa. Which concealer and finish goes best with this color? I know this product is no longer in stores. This is the ONLY make-up that I've found that fits me! Please bring it back!!

Asked by: Kee Kee
Hi Kee Kee! Thank you for reaching out! We suggest you use a concealer with a dewy finish as the Instant Age Rewind Radiant Firming Makeup has a dewy finish as well. We recommend you try our Instant Age Rewind® Eraser Dark Circles Treatment Concealer in the shade 148 Hazelnut. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-09-15

I loved this in 260 Buff. I want to stay with this product rather than the sponge-top product. Which shade is closest to 260 Buff?

Asked by: vwhite
Hello! We suggest trying the shade 150 Classic Ivory.
Answered by: Maybelline Consumer Care
Date published: 2018-08-02

If I wear nw 25 in Mac what shade would I wear in your age rewind foundation 

Asked by: Irishlyn
Hi Irishlyn! We suggest you try the shade 200 Natural Creamy. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-07-25

what powder would go over this product?

Asked by: cathymp
Hi there! To help set the Instant Age Rewind Foundation, we recommend checking out our Fit Me Loose Finishing Powder. It is designed to help control shine and smooth skin’s texture with a hint of color! You can locate the available shades here: https://www.maybelline.com/face-makeup/powder/fit-me-loose-finishing-powder. We hope this information helps!
Answered by: Maybelline Consumer Care
Date published: 2018-07-25

is this product water based

Asked by: coos
Hello! At this time we do not have prepared information on the base, but a full list of ingredients can be found on the product itself as well as our website. Thank you for your question.
Answered by: Maybelline Consumer Care
Date published: 2018-06-01

What is the substitute to MAYBELLINE Instant Age Rewind Radiant Firming Makeup Foundation Buff 260 please

Asked by: Dodi
Hi Dodi! Thank you for your inquiry on our foundations. Our best recommendation would be our Instant Age Rewind Eraser Treatment Makeup. We have this in the shade Buff 260. You can check this out by clicking the link below. We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup/buff
Answered by: Maybelline Consumer Care
Date published: 2018-05-29

What store on Long Island NY sells Mineral Powder Finishing Veil 

Asked by: Katiec
Hello! Unfortunately this product is no longer available. We apologize for any inconvenience this may cause but we hope that you continue to explore our products to find a new one to work into your beauty routine!
Answered by: Maybelline Consumer Care
Date published: 2018-05-10

How much coverage does this product provide? I would love to try it but I need full-coverage.... will it work for me?

Asked by: Pageygirl1
Hi Pageygirl1! Thank you for asking about the Instant Age Rewind Radiant Firming Makeup SPF 18. This provides medium coverage and is buildable. For a full coverage foundation, we invite you to check out the new Super Stay Full Coverage foundation. Hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/super-stay-full-coverage-foundation
Answered by: Maybelline Consumer Care
Date published: 2018-06-25

Can it be used teen agers?

Asked by: SueHnin
Hello! This foundation is formulate with anti-aging ingredients but it can certainly be used on younger people if they wish. Thanks for your question!
Answered by: Maybelline Consumer Care
Date published: 2018-05-07

I love your fit me 340- cappuccino stick foundation, but am unable to find it online or in the stores. I would like to try your age rewind collection, but I don't know what shade fits or is similar to cappuccino.

Asked by: Nykki
Hello! Unfortunately we do not have a comparable shade in this collection. We encourage you to utilize our Shade Selector function on our website to make the best selection for you!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

Could you tell me what color of instant age rewind foundation would most closely match the light color concealer?  Thanks

Asked by: clickerhappy
Hi there! We'd suggest taking a look at Classic Ivory #150 or Creamy Natural #200. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-23

I see you say that your still making age rewind foundation, but i cant find it anywhere.....this is the best foundation!!! please tell me where i can find it. the store locator has 0 in my area with in 20 miles. please help me. thank you

Asked by: pfunk
Hi there! Our Instant Age Rewind Eraser Treatment Makeup is still available! We invite you to use the store locator on the product's page on our website! We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

I’m trying to replace my Age Rewind Foundation (200 - Creamy Natural) I could only find the bottles with the sponge on top, which I HATE. Are the regular bottles no longer available?

Asked by: BetsyS
Hi BetsyS! We are still making the Instant Age Rewind Firming Makeup. Please use our store locator function below the image of the product by entering your zip code. Or, we recommend purchasing the product online through our authorized retailers, Amazon.com or Walmart.com!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Is this wonderful product being discontinued??? I can only find it at one store, no one else has it any longer!!! I have used it for years and absolutely LOVE it!! My skin is beautiful , I am always having people compliment my complexion . Please continue

Asked by: Pompeii
Hi Pompeii! We have not discontinued the Instant Age Rewind Firming Makeup. We are happy to hear that you love the product! We suggest purchasing the product online if you are having a hard time finding it. We have authorized retailers through both Walmart.com and Amazon.com. Otherwise, if you would prefer to purchase in stores, we have the store locator feature if you click "Find a Store" and enter your zip code. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Need help with the shade for me. I’m very fair with pink undertones. I tried the IA Rewind Eraser in creamy ivory. It was too orange for me, and I didn’t care for the coverage of the Eraser kind. TIA

Asked by: hilltop514
Hi there! Thank you for your inquiry on our Instant Age Rewind Radiant Firming Makeup. Its very difficult to recommend a shade based on this kind of communication, however, we have a number of tools on our website to help you find the right product and shade. Go to our TOOLS & CONSULTATIONS link at the top of our webpages and take advantage of our supersmart beauty tools, spot-on advice and brilliant product recommendations to help you create your signature looks. You can use this link to go right to that webpage; http://www.lorealparisusa.com/en/tools-and-consultations.aspx We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-16

I use instant age rewind firming makeup in creamy natural 200.  What powder should I use to set the makeup?

Asked by: Jmerytodd
Hi Jmerytodd! Our shades do slightly differ between different product lines however based on your description, we would recommend checking out Maybellines Fit Me Loose Finishing Powder. You can take a look at the shades, Light Medium and Medium. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-02

where can I find cocoa 360 age rewind foundation. I have used it for many years. And I can not find it any more.Please let me know what has happened. This has been one of the best foundation for dark skin women.

Asked by: dcookie
Hello there! Thank you for reaching out to us. We are sorry to inform you that our Instant Age Rewind Radiant Firming Makeup has been discontinued and is no longer available for purchase by us through our retailers. We apologize for any inconvenience this may have caused you and will be forwarding your comments along. We invite you to take a look at our Instant Age Rewind Eraser Treatment Makeup. Although it is not an exact replacement, we believe they have similar qualities. Hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-07-03

What happened to instant  age rewind eraser treatment makeup in HONEY?!  Just which shade would replace it?

Asked by: Elba
Hello there Elba! Thank you for sharing your comments with us on our Instant Age Rewind Eraser Treatment Makeup. Unfortunately, the shade Honey has been discontinued and is no longer available for purchase by us through our retailers. We apologize for any inconvenience this may have caused you and will be forwarding your comments along to our team. We do not have a replacement shade at this time and invite you to check out our website for more information on our current products. Hope you can find a new favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-06

I'm in my 30s and have oily skin in my T zone. I got the one the hydrates with the sponge tip applicator at the end and it's good for winter and I lOVE IT! But I need one that leaves my skin less oily for the summer. Would this product be it?

Asked by: Rhinoswife

Are you out of the #300 I have tried everywhere to get this shade and can't find it

Asked by: Joyce 35
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