Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 118.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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8 SUPER-SATURATED SHADES

  • Classic Ivory
    150
  • Creamy Ivory
    120
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from LOVE IT PLEASE BRING THIS PRODUCT BACK I LOVE IT AND HAVE USED IT YEARS PLEASE PLEASE PLEASE
Date published: 2019-06-06
Rated 1 out of 5 by from Quality seal? I bought this product online for my mother. Did the bottles that pour ever have a quality seal? The ones I received did not. Only packaging was bubble wrap. She will likely not use, as she will not find that sanitary.
Date published: 2019-06-03
Rated 5 out of 5 by from So disappointed I’ve been using this makeup for years and I just found out it’s been discontinued! I had to get the new one and it is awful! Its greasy and doesn’t cover at all. why change what isn’t broken!
Date published: 2019-05-24
Rated 5 out of 5 by from Bring this product back! Been using for years. It is the best. Nothing compares. Please bring it back!
Date published: 2019-05-15
Rated 5 out of 5 by from Why is this discontinued? I can’t believe that you discontinued this wonderful product that I’ve been using for years ! I absolutely loved it! I wish I would’ve known so that I could have bought several bottles before they were gone. Please bring it back. I got the one with the sponge and it’s terrible!!! You can’t really get the product out on the sponge. I wouldn’t recommend this to anyone.
Date published: 2019-05-14
Rated 1 out of 5 by from So Disappointed I've been using this foundation for years and suddenly can't buy it anywhere... So I got on this site and found out it was discontinued...it's obvious by the reviews that I'm not the only one disappointed by this decision...please bring it back... The one with the sponge is not the same and I 'm sure I'm not the only one who will be done with Mabeline products
Date published: 2019-05-13
Rated 5 out of 5 by from Great I Love this product! it actually made my skin look better ! Non greasy, smooth, not heavy makeup . Good coverage. great color . The bottle with sponge applicator isn't the same ! Why do makeup companies change or stop producing a product that sells well and the consumers love !? No Happy! I want my makeup back !!!
Date published: 2019-05-10
Rated 5 out of 5 by from Best foundation ever!! I have used this product for many years. I like the way it felt on my face...not heavy. This makeup was the best I have ever used. I really hope reconsider your decision and bring it back..hopeful!!
Date published: 2019-05-05
Rated 5 out of 5 by from Need a replacement!!!! I, like many previous reviewers, am so disappointed that the product I have used and loved for so long is discontinued. Maybelline: can you recommend the closest match to it?? I’ve been using 200, Creamy Natural. I am not fond of the sponge, and am hoping that part of it goes away eventually. Sponges harbor bacteria and my skin doesn’t need that. I appreciate any guidance. I hate to have to look for a different brand. Thanks.
Date published: 2019-04-25
Rated 5 out of 5 by from SO upset you got rid of this product! I have had a great complexion with this product and cannot find it anywhere anymore. I have tried your other liquid foundations and they break out my face. Now I have to switch brands I guess and try to find something similar. I am so sad.
Date published: 2019-04-23
Rated 5 out of 5 by from WHY have you discontinued this great foundation??? I have used Instant Age Radiant Firming Makeup for many years, most likely for a couple of decades. I had previously bought the one with the sponge applicator. I didn’t like that at all!!! I am so disappointed that it seems you have discontinued this great product. I guess I will be forced to switch to another brand. Please reconsider and continue to sell this exceptional product without the applicator!!!
Date published: 2019-04-22
Rated 5 out of 5 by from Why would you get rid of a fabulous product?! I have used Maybelline New York instant age rewind foundation for years and have gotten so many compliments on how beautiful my complexion is . The reason, is this product! And then the other reviews on this site it looks like it’s being discontinued . Say it ain’t so, Joe !
Date published: 2019-04-21
Rated 5 out of 5 by from Why? I cant believe you discontinued this product. I am very unhappy. I was hoping you simply re named or repackaged. I didnt like the sponge aplicator product a waste and was a bad idea and I wont buy or use it. I hope you might rethink your product line and bring back Age Rewind, unfortunately I have to look for another cosmetic line at this point.
Date published: 2019-04-20
Rated 5 out of 5 by from Liquid Foundation I am disappointed that you have discontinued this product. I hate the sponge you can not get an equal look using it. I will change to a different line in not only foundation, but in all my other maybelline products I buy.
Date published: 2019-04-17
Rated 5 out of 5 by from Please bring this back Please, please. please bring this product back. I have used it for years.
Date published: 2019-04-17
Rated 5 out of 5 by from Done with Maybelline I loved this foundation and have used it for years. So disappointed in Maybelline for discontinuing it. I had to switch foundations and now I've found Cover Girl with Olay. I don't like it as much as I did the age rewind foundation. I know Maybelline offers many other liquid foundations. But I've decided not to do business with a company that doesn't care about the wants and needs of it customers. So I moved all my make-up needs to other companies.
Date published: 2019-04-16
Rated 5 out of 5 by from Why?????? Age Rewind was the best makeup! So disappointed it has been discontinued. Please bring it back. I have used this for years and love it. Have tried others and there is no comparison. I have not found anything to compare...Sandy Beige..220.
Date published: 2019-04-15
Rated 5 out of 5 by from Need It Back!!!! Maybelline please bring back the Age Rewind foundation. You made a mistake by discontinuing this great product. I am 59 and have used this makeup for years. Just admit you made a mistake, put a fancy new label on it, don't "improve" the formula (when you use something every day of your life, you can tell if it is different), and give your consumers what they want. We will forgive you and buy your products. #Business101
Date published: 2019-04-12
Rated 5 out of 5 by from Please bring it back I have no idea why you discontinued an award winning makeup that everyone loves. Its a shame you are not listening to customers and their needs.Everyone here is asking you to bring it back and we dont get one smidgeon of communication from your company. Its really a shame. We are loyal customers.
Date published: 2019-04-12
Rated 5 out of 5 by from Where is Makeup????? I have used this product most of my life. I'm very old. Love this product. Need you to bring it back!! No erase with foam tip. Listen to the consumer & put it back in stores. Won't buy your new line for sure! Would highly recommend if they could buy it. If it's not broken, don't fix it! Have also used your mascara for years. It will probably disappear next.
Date published: 2019-04-05
Rated 5 out of 5 by from Please bring age rewind back without applicator. I loved the age rewind foundation, why discontinue a super product. Dont like one with applicator sponge top. Please, please bring back the one i loved soooo much!!
Date published: 2019-04-03
Rated 5 out of 5 by from WHY WAS THIS DISCONTINUED????? Loved Instant Age Rewind foundation but wondered why I could no longer purchase it and now I know that you have discontinued it. I cannot understand why. I used it all the time. Please reconsider and bring this back!
Date published: 2019-03-22
Rated 5 out of 5 by from Instant Age Rewind® Radiant Firming Makeup I love this makeup and I've bought it for years. I am beside myself that you no longer offer this product. I know you have a similar product of age rewind with an applicator. I hate that applicator and the formula seems different. Please bring this product back. I even shared it with my sisters and friends whom are upset its gone as well.
Date published: 2019-03-21
Rated 5 out of 5 by from age rewind Every store I go into has discounted it or change it to the sponge applicator. WHY. I've been using make up Maybelline products since I was 16. Dont need a special applicator I'm 52. can handle it. Would like to see my foundation back in our local stores. Really disappointed that is is so difficult to find. Please help us.
Date published: 2019-03-12
Rated 5 out of 5 by from So SAD Hello, I have been using this foundation for years and now I don't know what to do since you have apparently discontinued it. Any suggestions as to what is comparable. I am 60 years old and loved this product.
Date published: 2019-03-07
Rated 5 out of 5 by from You're breaking my 81 year old Granny's heart! I have to do all the grocery shopping and such for my granny and despite the fact that she doesn't go out much, she wears this makeup daily. The fact that I can't find at Walmart or have it easily shipped to her from Amazon is beyond stressful for me and I had to finally tell her the sad news. It must be discontinued. You've gotta keep making it, you've gotta!!! Please help with this. Hear our cries, the ones from young, old and in between.
Date published: 2019-03-02
Rated 5 out of 5 by from Why would you discontinue it I have used this makeup for years. At age 66 I often get compliments about my skin and have no doubt it is the makeup. Please bring it back!
Date published: 2019-02-28
Rated 5 out of 5 by from Why?!!! I am soooo disappointed that I cannot buy this make-up (Age Rewind Shade 290) any more!!! Please bring it back~ I have worn it for years and years and it's the only foundation I have ever loved! Do you have a similar or improved replacement?! Please respond. I REALLY miss my Age Rewind Shade 290 foundation....
Date published: 2019-02-23
Rated 5 out of 5 by from I Am VERY Upset that you discontinued this makeup I have very DRY/OILY skin . This makeup has literally solved ALL my issues when using it. Ran out tried to find in stores and they are no longer carrying it . I have tried two other foundations after this one and its wrecked my skin for the worse !!! PLEASE PLEASE PLEASE bring this back .....
Date published: 2019-02-13
Rated 5 out of 5 by from Instant Rewind Firming Foundation I've been using this product for years and years - how can you discontinue it? Yes I can get it online, but it costs more and eventually whoever stocks it will run out. I bought the Instant Rewind Foundation Eraser but it's just not the same. Please please bring the Firming Foundation back. I'm 63 years old, my skin is far from perfect but the Firming Foundation really helped me to feel more confident.
Date published: 2019-02-11
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Is the product you're selling the radiant firming original bottle or the one with the sponge on top? I've tried the one with the sponge and definitely do not want it again. It is a very bad product. So disappointed in maybelline.

Asked by: Peggy89
Hi Peggy! Thank you for your interest in the Instant Age Rewind Radiant Firming Makeup. This product does not come with a sponge. For best results, apply this foundation onto skin and blend with fingertips. We hope this information helped and you can use this product with great satisfaction!
Answered by: Maybelline Consumer Care
Date published: 2019-06-07

If I had known they were going to stop making the foundation I have been wearing for 15 years I would have bought as may of them as I could while I could. I have been trying different ones and HATE all of them. I want' my foundation back!! very unhappy

Asked by: darlindene
Hello! We do understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. At this time, we do not plan to re-introduce Instant Age Rewind Radiant Firming Makeup SPF 18 to our line. However, the opinions of our customers are very important to us when making decisions about our products, and we will be sure to forward your comments to the appropriate people in our company. We do apologize for any inconvenience this may have caused you.
Answered by: Maybelline Consumer Care
Date published: 2019-05-05

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
They can make more money with the sponge.. you don’t get as much and the coverage is awful.
Answered by: Betty B
Date published: 2019-04-25

Is there any where I can purchase instant age rewind in sandy beige

Asked by: kim465
Ebay thats where i got mines.
Answered by: Sandyw
Date published: 2019-07-04

What is the next darker color after 300 medium beige??? Is it that SUPER DARK color? Is there nothing in between? I tan in summer but use medium beige in winter! Love the product but need something for summer!

Asked by: Birdie77
Hi there! Yes, the next color after Medium Beige is Cocoa, which might be too dark for your skin tone. As of right now we do not have a shade in between those two shades. But this is great feedback for us, this helps us to improve our services and products in any every way that we can. Your comments have been shared with others in the company for consideration. We recommend trying Dream Satin Liquid Foundation. You'll achieve the look of completely poreless skin with a smooth airbrushed finish. Lightweight and breathable, this up to 16-hour liquid foundation delivers cake-free, full coverage that moisturizes all day. Check out shade Honey Beige 90. We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2019-03-04

hi, i have yellow undertones - may i know what shade will suit best for me? am nc30 in mac. for the age rewind concealer - medium is too pink for me.

Asked by: sltwtrdsy
Hi there sltwtrdsy! Thank you for reaching out. We are so happy to hear you are interested in our Instant Age Rewind Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Please reach out to us directly at 800-944-0730 and provide the reference number 06054829. We look forward to hearing from you soon and helping you find your perfect match!
Answered by: Maybelline Consumer Care
Date published: 2019-02-11

How long does it last ? What is the wear time ? Does it settle in fine lines?

Asked by: Bellahop
I am 55 years old and have been wearing this foundation for approximately 10 years. It is the only foundation I can find that does not settle in lines. I do have to reapply more often than I would like but it's worth it! In every other way this makeup is superior!
Answered by: Tess J
Date published: 2019-02-19

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp
Amazon has it for $12.88. It where I bough mine a year ago when cvs quit carrying it. 
Answered by: drm257
Date published: 2019-01-20
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