Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
Your Cart
Total 0 items
Your Cart Is Empty!

Please continue shopping to add items to your cart.

This site is intended for U.S. consumers. Cookies and related technologies are used for advertising. To learn more, visit AdChoices or our Privacy Policy.

data-big_image="/~/media/mny/global/face-makeup/foundation/instant-age-rewind-radiant-firming-makeup/maybelline-foundation-instant-age-rewind-radiant-firming-classic-ivory-041554220377-t.jpg?thn=0&w=380&hash=11A7E56E5C2969A7A907711AEF020A03E6B92DA9"

Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 73.
  • y_2018, m_12, d_10, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_73
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 62ms
  • REVIEWS, PRODUCT
This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
Checkout to increase quantity.

Find a store

8 SUPER-SATURATED SHADES

  • Classic Ivory
    150
  • Creamy Ivory
    120
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from The Best Foundation for Mature Skin I am 56 and for the first time I am having to deal with the signs of aging in my face; wrinkles, dark circles, and dark spots, Ugh! This is the ONLY, and I have tried them ALL, foundation that gives full coverage but glides across your skin like silk , and won’t settled in your lines and creases. This foundation together with the Rewind Dark Circle Neutralizer helps me brave the aging process! The only downfall is that I CANT FIND IT! Every retail store, and drug store where I live are completely out of stock. I have thus tried and returned 5 other foundations from other lines and nothing compares—not even close! I am now at the Maybelline site to order it online and beg Maybelline to restock all their customers in the Santa Cruz, CA area. It has been an exhausting terrifying week, butt now I found my Maybelline safety net! Please DiO NOT stop making this product!! Sincerely, A Gracefully Aging Fan
Date published: 2018-08-08
Rated 5 out of 5 by from Feels amazing I bought this a couple months ago and it's amazing. My go to everyday foundation. Covers well, makes my skin look even and smooth, but most impressive is how my skin has improved after using this. It's become more even, my face feels so firm and smooth even after taking it off. Love love love!
Date published: 2018-08-06
Rated 5 out of 5 by from PLEASE DO NOT DISCONTINUE THIS It's bad enough that you did away with the primer and put the concealer in one of those awful bottles with the sponge top. I am begging you not to get rid of this product which I have used for many years. If Maybelline does discontinue this foundation then I will never use another Maybelline product again.
Date published: 2018-07-13
Rated 4 out of 5 by from Pump bottle please! I don't wear makeup much, but I am over 50 and was looking for a foundation that doesn't accentuate the negative. I tried another brand that came in a pump bottle and it was OK, then I decided to try Maybeline Instand Age Rewind and I really like it, but I pour it into the pump bottle of the other brand. I would give 5 stars if your makeup came in a pump bottle.
Date published: 2018-05-26
Rated 5 out of 5 by from Skin benefits I have come back to this foundation twice now. I will never leave it again. It feels so light on my face yet covers well. It would be nice to see it offered in an early tan shade for summer.
Date published: 2018-04-26
Rated 5 out of 5 by from Best foundation I have been using this foundation for years ! Always get complements on my clear young looking skin. ( I'm almost 40 ) Please don't tell me that you are phasing this product out ! I have not been able to find in stores anymore.
Date published: 2018-04-01
Rated 5 out of 5 by from BEST Foundation Ever, ignore the plain bottle!!! Okay, it's not a pretty bottle but, I have been using this makeup for YEARS because I love it! I have tried a number of other foundations, including those purchased at department stores, and none compares with this one, Instant Age Rewind. It glides onto my skin beautifully. It leaves my skin looking smooth and much more flawless than it really is. My skin is dry in spots, oily in others, but when I wear this foundation, that all disappears! I also love that it contains sunscreen. I live in Florida, regular sunscreens can melt on my face and look greasy, others dry up and look caked where they settle. This foundation does neither! And you'd think it'd melt out in the hot humid climate, but it does not. This is the BEST foundation ever! Recently, I've been having a hard time finding it in stores :-( If it gets discontinued, that'd be a HUGE MISTAKE. I've always worried that could happen just because the bottle it comes in is not 'pretty'. A lot of women like to purchase products that 'look' fancy. I do too, but it's the product inside the packaging that's really important. There are a lot more positive reviews of this product on other websites, so I have to wonder if Maybelline is really paying attention. MAYBELLINE, pay attention! DO NOT DISCONTINUE this makeup. If sales are a bit more sluggish, keep the product and dress up the packaging!!! I would happily pay a lot more for this product!
Date published: 2018-03-05
Rated 5 out of 5 by from Just looks amaziiing This is by far my fav for yearssss itsss amazing undereyes also just had question is this water bases foundation
Date published: 2018-02-09
Rated 5 out of 5 by from Age Rewind Foundation This is the best foundation ever. Please bring it back to the stores!!
Date published: 2018-01-20
Rated 5 out of 5 by from Love this Very happy with this foundation, I had to change foundations in the mast month and this is the one that I found that did the job I am still finding the right shade and I am using two different shades to get the correct shade as I am still new at this foundation
Date published: 2017-11-05
Rated 5 out of 5 by from Please don't discontinue!! Will this still be available to buy online from this site since being discontinued?
Date published: 2017-10-13
Rated 5 out of 5 by from Absolutely love this makeup! I've been wearing this makeup for MANY years and it's the best I've ever used. Medium beige is the PERFECT shade for me, perfectly matches skin tone. I'm 65 years old and I believe it has truly been age-rewinding. Almost every week I get one or more compliments on my complexion. However, I have had problems FINDING it in the last year or two, can only find the "Eraser" version which I HATE!! I'd be willing to pay double price--or more-- to be able to continue buying Instant Age Rewind Radiant Firming Makeup!!
Date published: 2017-07-24
Rated 5 out of 5 by from Great foundation! I've been using for about 2 years.It's firming, long lasting, and the color match (Cocoa) is perfect!
Date published: 2017-07-10
Rated 5 out of 5 by from Love this foundation I have been wearing this for years and have not found anything better for covering blemishes and brown spots and making my skin look great all day. I have tried expensive foundation claiming to do the things this foundation does and they don't even come close. Always get compliments on my make up. Thank you Maybelline for this product!
Date published: 2017-07-06
Rated 5 out of 5 by from please bring back instant age rewind color coco Ive been looking everwhere with no luck anywhere. That foundation matched my complexion as if it was my on skin. Please Please bring it back theres no other that do me any justice. either there too red or too light, HELP PLEASE
Date published: 2017-06-02
Rated 3 out of 5 by from Only orange and pink undertones I bought 3 different shades and they didn't match my skin color...all have orange and pink under tone..but I like the formula and the finish of it.
Date published: 2017-05-25
Rated 5 out of 5 by from Great for mature women. Love it!! Why would you discontinue this popular shade?? I am 67 years young and finally found a makeup that I actually love.
Date published: 2017-05-13
Rated 5 out of 5 by from Please don't discontinue! I've been using this foundation for YEARS and it's the best for the money. It doesn't clog my pores and the creamy beige 290 color is perfect for my skin tone - it's so hard to match and it took me years to find this. I've heard you're discontinuing it - please please please don't!!! It's the best! If so - will there be a replacement? Which color would match this one of the products you do offer?? :(
Date published: 2017-04-04
Rated 3 out of 5 by from Please reinstate age rewind in cocoa Did not rate high because my shade was distinued. It seems everytime I find the PERFECT foundation shade it is discontinued. In addition to the shade being perfect the formula is amazing. I actually see the change in my skin especially under my eyes when I wear it. Please bring age rewind in cocoa back.
Date published: 2017-04-01
Rated 5 out of 5 by from Excellent makeup ! Yes can you make this product for african americans in the shade of dark beige or caramel beige for light to medium skin tone for blacks......Meduim beige too light for me but I do liked this makeup.....Thankyou
Date published: 2017-03-30
Rated 5 out of 5 by from Perfect for me Can you bring back Maybelline instat age rewind radiant firming makeup #340 tan. It's my perfect shade. I can't find it.
Date published: 2017-02-22
Rated 5 out of 5 by from Younger looking skin Love this drug store foundation but am sad the only place that now carries it is Walmart and that the color selection has gotten very minimal. I can wear Sandy Beige but it would be nice to have more colors like it did when it first came out. Great for mature skin to make it look radiant and not dry or dull. I wish Maybelline would offer more foundations for mature skin. This one is a winner but very hard to find.
Date published: 2017-02-18
Rated 5 out of 5 by from bring back 340 Tan Instant Age Rewind!! I have searched high and low for Instant Age Rewind Radiant firming makeup, 340 Tan. Has this been discontinued???? Please, please bring it back! It is the only one that is perfect color and makeup for me.
Date published: 2017-02-14
Rated 4 out of 5 by from Smooth mousse I really miss it. I would love to try the rewind firming but after reading all of the reviews on the shades getting discontinued I don't want to keep getting disappointed, please listen to your customers. You don't fix what's not Broke, read the reviews!!!
Date published: 2017-02-04
Rated 5 out of 5 by from My favorite foundation ever I honestly don't know how I did my makeup before knowing about this. If they ever took it away I'd scream. I love it with the primer and concealer. So beautiful. I'm a 25 y/o woman with acne and combination skin.
Date published: 2017-01-18
Rated 5 out of 5 by from Bring it back! I can't find this to purchase. Please bring it back. It gives better results than the "eraser" product on the market.
Date published: 2017-01-16
Rated 5 out of 5 by from Discontinued? TYPICAL! Have you discontinued this product? No seem to know, I can't find it anywhere! The BEST makeup out there! The "Creamy Natural" is a perfect match for my skin. Sorry....can't match up w/any of your other products, as they do not seem to be the same shade. Trust me, I have tried!
Date published: 2017-01-16
Rated 5 out of 5 by from LOVE this make up!! Please continue to supply this amazing make up on the shelves! I've used this everyday since it appeared on the market, excellent coverage, firming, smooth, matte & radiant finish! Love this makeup! Before this makeup came on the market, I thought I needed to purchase a more expensive makeup but this is the best I've ever used!
Date published: 2017-01-06
Rated 5 out of 5 by from My favorite!! Maybellines "Instant Age Rewind" is my favorite foundation makeup. I have used it for many years. Lately I can't find it at my local stores. I was happy to see it here on the website. This works better for me than Cover Girl's "Advanced Radiance Age-Defying Makeup". I love how much younger and smooth my skin looks with Maybelline's product.
Date published: 2017-01-05
Rated 5 out of 5 by from Maybelline Coco I've been using the foundation for some time now please dont stop selling it , I found it on line it's not in the store any more, it a great foundation Maybelline 360 coco
Date published: 2016-12-28
  • y_2018, m_12, d_10, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_73
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 16ms
  • REVIEWS, PRODUCT

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12

I currently wear Clinique Even Better Makeup in Shade 11 Porcelain Beige. I am excited to switch over to Instant Age Rewind. Could you please tell me what shade I should choose in Instant Age Rewind that would match my current Clinique foundation? Thanks!

Asked by: Alliegurl1
Hey Alliegurl1, we couldn't be happier to know that you are interested in our Instant Age Rewind Radiant Firming Makeup. Based on the information you have provided us with we believe that the shades Classic Ivory 150 or Creamy Natural may be the most suitable ones for you. You can check them out in the link below. Also feel free to pass by your favorite retail store and take a look at the shades in person :)! http://tinyurl.com/y8xe5z3r
Answered by: Maybelline Consumer Care
Date published: 2018-09-25

Nooo! :-( When will Age rewind 360 Cocoa be in stock again?

Asked by: Kee Kee
Hi there! Thanks for reaching out to us! We're sorry to tell you that the shade you were looking for has been discontinued and is no longer available. With each season Maybelline introduces new shades in order to keep up with fashion trends. Consequently, less popular shades must be phased out. We strive to offer a balanced shade palette with selections in each color group.We take great pride in offering state-of-the-art products and up-to-date fashion shades for our consumers. In addition to our basic color collections, we introduce seasonal color collections though out the year. Within our extensive color collection, we hope there is a replacement shade that you would enjoy just as much! If you have any further questions, please call our beauty experts at 800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2018-09-18

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
Hey there! We are sorry to hear that your favorite shade was discontinued. We will be sharing your disappointment to the correct department of our team. It is difficult to recommend a shade over this type of communication, since our shades vary across product lines. However, based on the information we see, we can suggest trying out the shade 300 (Medium Beige). We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-12-09

Where can I buy your age rewind pure beige

Asked by: Gypsy1
Hey Gypsy1, We appreciate your interest in our INSTANT AGE REWIND® RADIANT FIRMING MAKEUP. We are sorry to inform you that it has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend our INSTANT AGE REWIND® ERASER TREATMENT MAKEUP. It is a foundation infused with goji berry and collagen to tighten and improve skin elasticity. You can check it out on the link below :)! http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2018-08-30

I use 120 creamy ivory- need another bottle but stores are not carry and I noticed you are out of stock too. Is this disco’d? Please let me know? I love this makeup in this shade. Thank you!

Asked by: Poppies1
Hey Poppies1! We are sorry to inform you that our Age Rewind Radiant Firming Makeup in the shade 120 has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend checking out our Instant Age Rewind Eraser Treatment Makeup formulated to cover dark circles, fine lines, and age spots! You can check it out on the link below and we hope you love it as much as we do. http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2018-09-01

Is this foundation waterproof? I am always running around and it is hot in the building I am in and places I go. Also need a good foundation for surprise visits to the pool.

Asked by: ValleyGirl83
Hey ValleyGirl83! Thank you for your interest in our Instant Age Rewind Radiant Firming Makeup. We are so sorry to say that this foundation is not waterproof. We currently do not manufacture waterproof foundations. We are so sorry, and we hope you can find another product of ours that suits you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-16

Do you sell sample packets of each color of Instant Age Rewind Radiant Firming Makeup foundation?

Asked by: CeeGee
Hi CCeeGee! We are happy to see that you want to try out our Instant Age Rewind Radiant Firming Makeup! We do not sell sample packets, however most of the larger stores that sell our products offer displays of our product line to help you choose the product or shade that is right for you. We suggest using our store locator in order to find a store near you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-03
  • y_2018, m_12, d_10, h_19CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_28
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getContent, 0ms
  • QUESTIONS, PRODUCT
Oops, it looks like you're not logged in! Please Or create an account.