Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 73.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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8 SUPER-SATURATED SHADES

  • Creamy Ivory
    120
  • Classic Ivory
    150
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 4 out of 5 by from I haven’t tried this yet I’m haveing a hard time finding this. Maybe it’s new? I wish all of these foundations had a simpler name lol I e heard so many good things about this foundation so That I find it. I local makeup artist told me that this is what she using on her clients. And I’ve seen photos it looks amazing.
Date published: 2018-10-31
Rated 4 out of 5 by from Nice smoothness/fullcoverage but not enough shades Bought this is a long time ago and then it was discontinued or at least very hard to find and had to switch to Dream Velvet in a tube - which had decent coverage but rather hard to spread because it thickened, as well as hard to get last bits out (though convenient to put in a small makeup bag.) Glad to see it back but Instant Age Rewind unfortunately doesn't come in my shade (Honey Beige or Golden) There are way too few shades to pick from - only approx 6 to 8 on the shelves. In comparison FitMe has way too many shades (~30+?) which is a good thing but unfortunately it's coverage is too light for me. Please create more shades between Beige and Cocoa (like Honey Beige, Golden, Tan)
Date published: 2018-10-06
Rated 5 out of 5 by from this is a wonderful base makeup Please do not discontinue this product. I have been using color 290, Creamy Beige, for several years and now find it very difficult to find on the store shelves. The alternative shades do not work for me.
Date published: 2018-10-02
Rated 5 out of 5 by from Is this color discontinued? I love this product. My skin is dark brown and I use Color 360 Cocoa. I can’t find it anywhere. I use the fit me but it doesn’t have the same look. Please help me on a similar product this color. Thanks
Date published: 2018-09-08
Rated 5 out of 5 by from Love this foundation but you discontinued it!!! I love Age Rewind Foundation in Tan 340. Unlike others, I absolutely love the foam top. You just twist and out comes the perfect amount of foundation. I then blend with my fingers or a sponge. I also love the coverage - not too heavy but does cover imperfections. Plus, it stays all day. But now you've discontinued the color Tan 340????? Why??????
Date published: 2018-09-06
Rated 5 out of 5 by from Love this makeup BUT! I have been using this make up for a few years and love it. When I went to buy more they have discontinued the shade I use # 300 I am so disappointed. If you can find your shade it is a great make up. I would recommend it for sure but afraid they may be discontinuing the product totally.
Date published: 2018-09-02
Rated 5 out of 5 by from Great coverage I'm 55 and I have very uneven skin tone. I have struggled finding good coverage. The instant rewind line gives me amazing coverage and evens out my skin tone . I truly love all the products In your instant rewind line. Thank you mabelline Yours truly Jayne
Date published: 2018-08-20
Rated 5 out of 5 by from Great find! Poor shade range! I never ever write reviews, but this foundation changed the game. I found this hidden on the bottom shelf at Walmart. Everything about this foundation is wonderful! It’s only downfall is the shade range. I wanted my daughter to try it, but there isn’t a shade light enough and I don’t want to use a lot of white foundation to lighten it up and change the coverage. Please do not discontinue and please add about 30 more shades. The world needs this foundation!!
Date published: 2018-08-09
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I use instant age rewind 360 cocoa. Which concealer and finish goes best with this color? I know this product is no longer in stores. This is the ONLY make-up that I've found that fits me! Please bring it back!!

Asked by: Kee Kee
Hi Kee Kee! Thank you for reaching out! We suggest you use a concealer with a dewy finish as the Instant Age Rewind Radiant Firming Makeup has a dewy finish as well. We recommend you try our Instant Age Rewind® Eraser Dark Circles Treatment Concealer in the shade 148 Hazelnut. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-09-15

I loved this in 260 Buff. I want to stay with this product rather than the sponge-top product. Which shade is closest to 260 Buff?

Asked by: vwhite
Hello! We suggest trying the shade 150 Classic Ivory.
Answered by: Maybelline Consumer Care
Date published: 2018-08-02

If I wear nw 25 in Mac what shade would I wear in your age rewind foundation 

Asked by: Irishlyn
Hi Irishlyn! We suggest you try the shade 200 Natural Creamy. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-07-25

what powder would go over this product?

Asked by: cathymp
Hi there! To help set the Instant Age Rewind Foundation, we recommend checking out our Fit Me Loose Finishing Powder. It is designed to help control shine and smooth skin’s texture with a hint of color! You can locate the available shades here: https://www.maybelline.com/face-makeup/powder/fit-me-loose-finishing-powder. We hope this information helps!
Answered by: Maybelline Consumer Care
Date published: 2018-07-25

is this product water based

Asked by: coos
Hello! At this time we do not have prepared information on the base, but a full list of ingredients can be found on the product itself as well as our website. Thank you for your question.
Answered by: Maybelline Consumer Care
Date published: 2018-06-01

What is the substitute to MAYBELLINE Instant Age Rewind Radiant Firming Makeup Foundation Buff 260 please

Asked by: Dodi
Hi Dodi! Thank you for your inquiry on our foundations. Our best recommendation would be our Instant Age Rewind Eraser Treatment Makeup. We have this in the shade Buff 260. You can check this out by clicking the link below. We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup/buff
Answered by: Maybelline Consumer Care
Date published: 2018-05-29

What store on Long Island NY sells Mineral Powder Finishing Veil 

Asked by: Katiec
Hello! Unfortunately this product is no longer available. We apologize for any inconvenience this may cause but we hope that you continue to explore our products to find a new one to work into your beauty routine!
Answered by: Maybelline Consumer Care
Date published: 2018-05-10

How much coverage does this product provide? I would love to try it but I need full-coverage.... will it work for me?

Asked by: Pageygirl1
Hi Pageygirl1! Thank you for asking about the Instant Age Rewind Radiant Firming Makeup SPF 18. This provides medium coverage and is buildable. For a full coverage foundation, we invite you to check out the new Super Stay Full Coverage foundation. Hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/super-stay-full-coverage-foundation
Answered by: Maybelline Consumer Care
Date published: 2018-06-25

Can it be used teen agers?

Asked by: SueHnin
Hello! This foundation is formulate with anti-aging ingredients but it can certainly be used on younger people if they wish. Thanks for your question!
Answered by: Maybelline Consumer Care
Date published: 2018-05-07

I love your fit me 340- cappuccino stick foundation, but am unable to find it online or in the stores. I would like to try your age rewind collection, but I don't know what shade fits or is similar to cappuccino.

Asked by: Nykki
Hello! Unfortunately we do not have a comparable shade in this collection. We encourage you to utilize our Shade Selector function on our website to make the best selection for you!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

Could you tell me what color of instant age rewind foundation would most closely match the light color concealer?  Thanks

Asked by: clickerhappy
Hi there! We'd suggest taking a look at Classic Ivory #150 or Creamy Natural #200. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-23

I see you say that your still making age rewind foundation, but i cant find it anywhere.....this is the best foundation!!! please tell me where i can find it. the store locator has 0 in my area with in 20 miles. please help me. thank you

Asked by: pfunk
Hi there! Our Instant Age Rewind Eraser Treatment Makeup is still available! We invite you to use the store locator on the product's page on our website! We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

I’m trying to replace my Age Rewind Foundation (200 - Creamy Natural) I could only find the bottles with the sponge on top, which I HATE. Are the regular bottles no longer available?

Asked by: BetsyS
Hi BetsyS! We are still making the Instant Age Rewind Firming Makeup. Please use our store locator function below the image of the product by entering your zip code. Or, we recommend purchasing the product online through our authorized retailers, Amazon.com or Walmart.com!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Is this wonderful product being discontinued??? I can only find it at one store, no one else has it any longer!!! I have used it for years and absolutely LOVE it!! My skin is beautiful , I am always having people compliment my complexion . Please continue

Asked by: Pompeii
Hi Pompeii! We have not discontinued the Instant Age Rewind Firming Makeup. We are happy to hear that you love the product! We suggest purchasing the product online if you are having a hard time finding it. We have authorized retailers through both Walmart.com and Amazon.com. Otherwise, if you would prefer to purchase in stores, we have the store locator feature if you click "Find a Store" and enter your zip code. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Need help with the shade for me. I’m very fair with pink undertones. I tried the IA Rewind Eraser in creamy ivory. It was too orange for me, and I didn’t care for the coverage of the Eraser kind. TIA

Asked by: hilltop514
Hi there! Thank you for your inquiry on our Instant Age Rewind Radiant Firming Makeup. Its very difficult to recommend a shade based on this kind of communication, however, we have a number of tools on our website to help you find the right product and shade. Go to our TOOLS & CONSULTATIONS link at the top of our webpages and take advantage of our supersmart beauty tools, spot-on advice and brilliant product recommendations to help you create your signature looks. You can use this link to go right to that webpage; http://www.lorealparisusa.com/en/tools-and-consultations.aspx We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-16

I use instant age rewind firming makeup in creamy natural 200.  What powder should I use to set the makeup?

Asked by: Jmerytodd
Hi Jmerytodd! Our shades do slightly differ between different product lines however based on your description, we would recommend checking out Maybellines Fit Me Loose Finishing Powder. You can take a look at the shades, Light Medium and Medium. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-02

where can I find cocoa 360 age rewind foundation. I have used it for many years. And I can not find it any more.Please let me know what has happened. This has been one of the best foundation for dark skin women.

Asked by: dcookie
Hello there! Thank you for reaching out to us. We are sorry to inform you that our Instant Age Rewind Radiant Firming Makeup has been discontinued and is no longer available for purchase by us through our retailers. We apologize for any inconvenience this may have caused you and will be forwarding your comments along. We invite you to take a look at our Instant Age Rewind Eraser Treatment Makeup. Although it is not an exact replacement, we believe they have similar qualities. Hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-07-03

What happened to instant  age rewind eraser treatment makeup in HONEY?!  Just which shade would replace it?

Asked by: Elba
Hello there Elba! Thank you for sharing your comments with us on our Instant Age Rewind Eraser Treatment Makeup. Unfortunately, the shade Honey has been discontinued and is no longer available for purchase by us through our retailers. We apologize for any inconvenience this may have caused you and will be forwarding your comments along to our team. We do not have a replacement shade at this time and invite you to check out our website for more information on our current products. Hope you can find a new favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-06

I'm in my 30s and have oily skin in my T zone. I got the one the hydrates with the sponge tip applicator at the end and it's good for winter and I lOVE IT! But I need one that leaves my skin less oily for the summer. Would this product be it?

Asked by: Rhinoswife

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp

Are you out of the #300 I have tried everywhere to get this shade and can't find it

Asked by: Joyce 35
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