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Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 59.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
$9.99 MSRP
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  • Creamy Ivory
  • Classic Ivory
  • Creamy Natural
  • Sandy Beige
  • Pure Beige
  • Creamy Beige
  • Medium Beige
  • Cocoa

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.


This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Date published: 2012-08-12
Rated 5 out of 5 by from LOVE this make up!! Please continue to supply this amazing make up on the shelves! I've used this everyday since it appeared on the market, excellent coverage, firming, smooth, matte & radiant finish! Love this makeup! Before this makeup came on the market, I thought I needed to purchase a more expensive makeup but this is the best I've ever used!
Date published: 2017-01-06
Rated 5 out of 5 by from Please Bring Back Buff Beige This is a day I hope would never come. This is the only shade that has ever in all my years matched my skin tone. Nothing like it. I would rather go without makeup then keep being disappointed by other shades. Only one has ever come close and it wasnt maybeline :(
Date published: 2013-03-08
Rated 5 out of 5 by from Please don't discontinue! I've been using this foundation for YEARS and it's the best for the money. It doesn't clog my pores and the creamy beige 290 color is perfect for my skin tone - it's so hard to match and it took me years to find this. I've heard you're discontinuing it - please please please don't!!! It's the best! If so - will there be a replacement? Which color would match this one of the products you do offer?? :(
Date published: 2017-04-04
Rated 5 out of 5 by from Bring back Porcelain Ivory My favorite for this pale face- why can't I find it anymore? PLEASE bring it back!
Date published: 2013-03-25
Rated 5 out of 5 by from Love this.. Bring my shade back! Okay to start, this makeup is the best. I have dark circles under my eyes and a lot of redness but this still does the trick. However, I have very fair skin and cannot use the 120 shade all year. Please bring back the lighter porcelain ivory!!
Date published: 2015-12-31
Rated 5 out of 5 by from please bring back instant age rewind color coco Ive been looking everwhere with no luck anywhere. That foundation matched my complexion as if it was my on skin. Please Please bring it back theres no other that do me any justice. either there too red or too light, HELP PLEASE
Date published: 2017-06-02
Rated 5 out of 5 by from One of the best This is one of the best foundations by Maybelline that does not feel sticky. I love how it feels on my skin. Feels light. My shade is Classic Ivory :)
Date published: 2015-12-04
Rated 5 out of 5 by from Bring it back! I can't find this to purchase. Please bring it back. It gives better results than the "eraser" product on the market.
Date published: 2017-01-16
Rated 5 out of 5 by from Great foundation! I've been using for about 2 years.It's firming, long lasting, and the color match (Cocoa) is perfect!
Date published: 2017-07-10
Rated 5 out of 5 by from Younger looking skin Love this drug store foundation but am sad the only place that now carries it is Walmart and that the color selection has gotten very minimal. I can wear Sandy Beige but it would be nice to have more colors like it did when it first came out. Great for mature skin to make it look radiant and not dry or dull. I wish Maybelline would offer more foundations for mature skin. This one is a winner but very hard to find.
Date published: 2017-02-18
Rated 5 out of 5 by from Please tell me this is not discontinued... Im distraught this is discontinued....its perfect for my skin. Nothing like it. Its dewy yet gives such good coverage. Im so upset and now have no idea what to do for my face. Ive tried 3 other kinds and nothing does the same. Its all either too greasy, too translucent or dries badly. I have no idea why this would be discontinued. ..its beautiful make up.
Date published: 2016-12-03
Rated 5 out of 5 by from Love this foundation I have been wearing this for years and have not found anything better for covering blemishes and brown spots and making my skin look great all day. I have tried expensive foundation claiming to do the things this foundation does and they don't even come close. Always get compliments on my make up. Thank you Maybelline for this product!
Date published: 2017-07-06
Rated 3 out of 5 by from Please reinstate age rewind in cocoa Did not rate high because my shade was distinued. It seems everytime I find the PERFECT foundation shade it is discontinued. In addition to the shade being perfect the formula is amazing. I actually see the change in my skin especially under my eyes when I wear it. Please bring age rewind in cocoa back.
Date published: 2017-04-01
Rated 5 out of 5 by from Discontinued? TYPICAL! Have you discontinued this product? No seem to know, I can't find it anywhere! The BEST makeup out there! The "Creamy Natural" is a perfect match for my skin. Sorry....can't match up w/any of your other products, as they do not seem to be the same shade. Trust me, I have tried!
Date published: 2017-01-16
Rated 5 out of 5 by from Love this Very happy with this foundation, I had to change foundations in the mast month and this is the one that I found that did the job I am still finding the right shade and I am using two different shades to get the correct shade as I am still new at this foundation
Date published: 2017-11-05
Rated 4 out of 5 by from Smooth mousse I really miss it. I would love to try the rewind firming but after reading all of the reviews on the shades getting discontinued I don't want to keep getting disappointed, please listen to your customers. You don't fix what's not Broke, read the reviews!!!
Date published: 2017-02-04
Rated 5 out of 5 by from Bring back my shade!! This is my absolute favorite foundation! Enough coverage while being lightweight. Stands up to the Florida heat. But now I'm going to have to find something new since you're no longer carrying my summer shade Buff #260. Don't like other formula in it
Date published: 2014-07-19
Rated 4 out of 5 by from Great, but l can find darker tones easily. I love age rewind with sunscreen. This is so hard to find for my darker tone "cocoa" and/or dark "tan". It took me 3 yrs to find it at a store and I am not joking. I wish there was a "24 hr" age rewind with Sunscreen. Stock for people of color more.
Date published: 2014-07-07
Rated 3 out of 5 by from Love this product but the cons are there I love this product. The firming effects, the tones they offer, the coverage. Love it all. But... Cons- -turns orange when dried -looks greasey after an hour of use -coverage wears and gets blotchy -looks awful in photos -takes a long time to set
Date published: 2014-02-20
Rated 5 out of 5 by from Very disappointed I've used the Age Defying Rewind foundation in the Tan 340 color and can't find it anymore,. I loved this foundation, it was a perfect match for me. None of the other colors and brands are color compatible to my skin. Please bring it back (QUICK).
Date published: 2013-12-02
Rated 3 out of 5 by from Not for sensitive skin I first bought this as a recommendation from a friend, because of its great coverage. Which it's great for. THOUGH after I started using this foundation I started breaking out badly with acne/hives, and began to have some skin irtaion as well.
Date published: 2016-03-03
Rated 4 out of 5 by from The only product that I use I have extra sensitive skin, and this is the only foundation that looks great and feels good on my skin without causing any problems. The other formula I tried from that brand is to light and disappears no good coverage. Don't discontinue it.
Date published: 2016-11-20
Rated 4 out of 5 by from Love this but miss my color! I really love this foundation, but I am so disappointed that my perfect color Nude 190 is gone! I have tried the other two anti- aging foundations in the nude color, but have been very disappointed with their coverage and thick consistency.
Date published: 2014-03-30
Rated 1 out of 5 by from Instant Age Rewind Foundation Had to buy the Age Rewind Eraser because there was no other Age rewind foundation on the shelf in 5 different stores. It's awful. Bring back the regular foundation. This product is drying, doesn't last, leaves creases. Not good.
Date published: 2016-12-16
Rated 5 out of 5 by from Can't find color I have been using this makeup for several years and they stopped selling the Tan 340. It is a great color and tone for older skin. I bought all of a store had and now I am down to my last bottle. Will you ever bring this color back.
Date published: 2016-02-13
Rated 5 out of 5 by from It's Love! I love this foundation! It covers evenly and smoothly, plus the price is right! I don't wear makeup everyday like I used to, so I hope I can use up this bottle before it goes bad! Thanks for this fantastic product, Maybelline!
Date published: 2012-09-27
Rated 5 out of 5 by from Bring the shades back! I love this makeup and have been using it for a couple of years. Now I have a hard time finding the shade that I use and there are no comparable colors that even come close to 130 buff beige! I hope that u fix this soon!
Date published: 2013-02-27
Rated 5 out of 5 by from Excellent makeup ! Yes can you make this product for african americans in the shade of dark beige or caramel beige for light to medium skin tone for blacks......Meduim beige too light for me but I do liked this makeup.....Thankyou
Date published: 2017-03-30
Rated 5 out of 5 by from My favorite foundation ever I honestly don't know how I did my makeup before knowing about this. If they ever took it away I'd scream. I love it with the primer and concealer. So beautiful. I'm a 25 y/o woman with acne and combination skin.
Date published: 2017-01-18
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Can it be used teen agers?

Asked by: SueHnin
Hello! This foundation is formulate with anti-aging ingredients but it can certainly be used on younger people if they wish. Thanks for your question!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

I love your fit me 340- cappuccino stick foundation, but am unable to find it online or in the stores. I would like to try your age rewind collection, but I don't know what shade fits or is similar to cappuccino.

Asked by: Nykki
Hello! Unfortunately we do not have a comparable shade in this collection. We encourage you to utilize our Shade Selector function on our website to make the best selection for you!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

Could you tell me what color of instant age rewind foundation would most closely match the light color concealer?  Thanks

Asked by: clickerhappy
Hi there! We'd suggest taking a look at Classic Ivory #150 or Creamy Natural #200. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-23

I see you say that your still making age rewind foundation, but i cant find it anywhere.....this is the best foundation!!! please tell me where i can find it. the store locator has 0 in my area with in 20 miles. please help me. thank you

Asked by: pfunk
Hi there! Our Instant Age Rewind Eraser Treatment Makeup is still available! We invite you to use the store locator on the product's page on our website! We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

I’m trying to replace my Age Rewind Foundation (200 - Creamy Natural) I could only find the bottles with the sponge on top, which I HATE. Are the regular bottles no longer available?

Asked by: BetsyS
Hi BetsyS! We are still making the Instant Age Rewind Firming Makeup. Please use our store locator function below the image of the product by entering your zip code. Or, we recommend purchasing the product online through our authorized retailers, or!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Is this wonderful product being discontinued??? I can only find it at one store, no one else has it any longer!!! I have used it for years and absolutely LOVE it!! My skin is beautiful , I am always having people compliment my complexion . Please continue

Asked by: Pompeii
Hi Pompeii! We have not discontinued the Instant Age Rewind Firming Makeup. We are happy to hear that you love the product! We suggest purchasing the product online if you are having a hard time finding it. We have authorized retailers through both and Otherwise, if you would prefer to purchase in stores, we have the store locator feature if you click "Find a Store" and enter your zip code. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Need help with the shade for me. I’m very fair with pink undertones. I tried the IA Rewind Eraser in creamy ivory. It was too orange for me, and I didn’t care for the coverage of the Eraser kind. TIA

Asked by: hilltop514
Hi there! Thank you for your inquiry on our Instant Age Rewind Radiant Firming Makeup. Its very difficult to recommend a shade based on this kind of communication, however, we have a number of tools on our website to help you find the right product and shade. Go to our TOOLS & CONSULTATIONS link at the top of our webpages and take advantage of our supersmart beauty tools, spot-on advice and brilliant product recommendations to help you create your signature looks. You can use this link to go right to that webpage; We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-16

I use instant age rewind firming makeup in creamy natural 200.  What powder should I use to set the makeup?

Asked by: Jmerytodd
Hi Jmerytodd! Our shades do slightly differ between different product lines however based on your description, we would recommend checking out Maybellines Fit Me Loose Finishing Powder. You can take a look at the shades, Light Medium and Medium. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-10-02
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