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Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C

Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 62.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
$9.99 MSRP
Find a store

8 SUPER-SATURATED SHADES

  • Creamy Ivory
    120
  • Classic Ivory
    150
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

maybelline-foundation-iar-radiantfirming-texture-1x1
Rated 5 out of 5 by from Absolutely love this makeup! I've been wearing this makeup for MANY years and it's the best I've ever used. Medium beige is the PERFECT shade for me, perfectly matches skin tone. I'm 65 years old and I believe it has truly been age-rewinding. Almost every week I get one or more compliments on my complexion. However, I have had problems FINDING it in the last year or two, can only find the "Eraser" version which I HATE!! I'd be willing to pay double price--or more-- to be able to continue buying Instant Age Rewind Radiant Firming Makeup!!
Date published: 2017-07-24
Rated 5 out of 5 by from Great foundation! I've been using for about 2 years.It's firming, long lasting, and the color match (Cocoa) is perfect!
Date published: 2017-07-10
Rated 5 out of 5 by from Love this foundation I have been wearing this for years and have not found anything better for covering blemishes and brown spots and making my skin look great all day. I have tried expensive foundation claiming to do the things this foundation does and they don't even come close. Always get compliments on my make up. Thank you Maybelline for this product!
Date published: 2017-07-06
Rated 5 out of 5 by from please bring back instant age rewind color coco Ive been looking everwhere with no luck anywhere. That foundation matched my complexion as if it was my on skin. Please Please bring it back theres no other that do me any justice. either there too red or too light, HELP PLEASE
Date published: 2017-06-02
Rated 3 out of 5 by from Only orange and pink undertones I bought 3 different shades and they didn't match my skin color...all have orange and pink under tone..but I like the formula and the finish of it.
Date published: 2017-05-25
Rated 5 out of 5 by from Great for mature women. Love it!! Why would you discontinue this popular shade?? I am 67 years young and finally found a makeup that I actually love.
Date published: 2017-05-13
Rated 5 out of 5 by from Please don't discontinue! I've been using this foundation for YEARS and it's the best for the money. It doesn't clog my pores and the creamy beige 290 color is perfect for my skin tone - it's so hard to match and it took me years to find this. I've heard you're discontinuing it - please please please don't!!! It's the best! If so - will there be a replacement? Which color would match this one of the products you do offer?? :(
Date published: 2017-04-04
Rated 3 out of 5 by from Please reinstate age rewind in cocoa Did not rate high because my shade was distinued. It seems everytime I find the PERFECT foundation shade it is discontinued. In addition to the shade being perfect the formula is amazing. I actually see the change in my skin especially under my eyes when I wear it. Please bring age rewind in cocoa back.
Date published: 2017-04-01
Rated 5 out of 5 by from Excellent makeup ! Yes can you make this product for african americans in the shade of dark beige or caramel beige for light to medium skin tone for blacks......Meduim beige too light for me but I do liked this makeup.....Thankyou
Date published: 2017-03-30
Rated 5 out of 5 by from Perfect for me Can you bring back Maybelline instat age rewind radiant firming makeup #340 tan. It's my perfect shade. I can't find it.
Date published: 2017-02-22
Rated 5 out of 5 by from Younger looking skin Love this drug store foundation but am sad the only place that now carries it is Walmart and that the color selection has gotten very minimal. I can wear Sandy Beige but it would be nice to have more colors like it did when it first came out. Great for mature skin to make it look radiant and not dry or dull. I wish Maybelline would offer more foundations for mature skin. This one is a winner but very hard to find.
Date published: 2017-02-18
Rated 5 out of 5 by from bring back 340 Tan Instant Age Rewind!! I have searched high and low for Instant Age Rewind Radiant firming makeup, 340 Tan. Has this been discontinued???? Please, please bring it back! It is the only one that is perfect color and makeup for me.
Date published: 2017-02-14
Rated 4 out of 5 by from Smooth mousse I really miss it. I would love to try the rewind firming but after reading all of the reviews on the shades getting discontinued I don't want to keep getting disappointed, please listen to your customers. You don't fix what's not Broke, read the reviews!!!
Date published: 2017-02-04
Rated 5 out of 5 by from My favorite foundation ever I honestly don't know how I did my makeup before knowing about this. If they ever took it away I'd scream. I love it with the primer and concealer. So beautiful. I'm a 25 y/o woman with acne and combination skin.
Date published: 2017-01-18
Rated 5 out of 5 by from Bring it back! I can't find this to purchase. Please bring it back. It gives better results than the "eraser" product on the market.
Date published: 2017-01-16
Rated 5 out of 5 by from Discontinued? TYPICAL! Have you discontinued this product? No seem to know, I can't find it anywhere! The BEST makeup out there! The "Creamy Natural" is a perfect match for my skin. Sorry....can't match up w/any of your other products, as they do not seem to be the same shade. Trust me, I have tried!
Date published: 2017-01-16
Rated 5 out of 5 by from LOVE this make up!! Please continue to supply this amazing make up on the shelves! I've used this everyday since it appeared on the market, excellent coverage, firming, smooth, matte & radiant finish! Love this makeup! Before this makeup came on the market, I thought I needed to purchase a more expensive makeup but this is the best I've ever used!
Date published: 2017-01-06
Rated 5 out of 5 by from My favorite!! Maybellines "Instant Age Rewind" is my favorite foundation makeup. I have used it for many years. Lately I can't find it at my local stores. I was happy to see it here on the website. This works better for me than Cover Girl's "Advanced Radiance Age-Defying Makeup". I love how much younger and smooth my skin looks with Maybelline's product.
Date published: 2017-01-05
Rated 5 out of 5 by from Maybelline Coco I've been using the foundation for some time now please dont stop selling it , I found it on line it's not in the store any more, it a great foundation Maybelline 360 coco
Date published: 2016-12-28
Rated 5 out of 5 by from Bring back Why has this been taken off the market?? it was the perfect makeup. the Fit line does not compare. Is there any place I can find back stock of Pure beige
Date published: 2016-12-17
Rated 1 out of 5 by from Instant Age Rewind Foundation Had to buy the Age Rewind Eraser because there was no other Age rewind foundation on the shelf in 5 different stores. It's awful. Bring back the regular foundation. This product is drying, doesn't last, leaves creases. Not good.
Date published: 2016-12-16
Rated 5 out of 5 by from WONDERFUL AND I MISS IT A LOT. I cannot find this - Instant Age Rewind... Please I need Creamy Beige #290. HELP....
Date published: 2016-12-13
Rated 5 out of 5 by from Please tell me this is not discontinued... Im distraught this is discontinued....its perfect for my skin. Nothing like it. Its dewy yet gives such good coverage. Im so upset and now have no idea what to do for my face. Ive tried 3 other kinds and nothing does the same. Its all either too greasy, too translucent or dries badly. I have no idea why this would be discontinued. ..its beautiful make up.
Date published: 2016-12-03
Rated 4 out of 5 by from The only product that I use I have extra sensitive skin, and this is the only foundation that looks great and feels good on my skin without causing any problems. The other formula I tried from that brand is to light and disappears no good coverage. Don't discontinue it.
Date published: 2016-11-20
Rated 5 out of 5 by from great for dry sensitive skin I have been using this for a couple of years, and everytime I wear this I get compliments on my skin. I just wish it comes in a dispenser which is easy to pump rather than in this kind of bottle.
Date published: 2016-11-10
Rated 5 out of 5 by from I NEED COCOA 360 AGE REWIND TO BE REINSTATED This is the only product that I use and that I have used for years. This shade is perfect for the darker skin tone and for the mature woman. There is nothing on the market that compares. PLEASE PLEASE PLEASE make this product available and easy to find.
Date published: 2016-10-26
Rated 4 out of 5 by from Discontinuing? I've been very happy with this product-especially the SPF rating. It also causes my skin to feel moisturized all day. The store where I purchase this product says it is being discontinued. Is this correct? Does Maybelline have a substitute?
Date published: 2016-05-10
Rated 3 out of 5 by from Not for sensitive skin I first bought this as a recommendation from a friend, because of its great coverage. Which it's great for. THOUGH after I started using this foundation I started breaking out badly with acne/hives, and began to have some skin irtaion as well.
Date published: 2016-03-03
Rated 5 out of 5 by from Can't find color I have been using this makeup for several years and they stopped selling the Tan 340. It is a great color and tone for older skin. I bought all of a store had and now I am down to my last bottle. Will you ever bring this color back.
Date published: 2016-02-13
Rated 5 out of 5 by from Love this.. Bring my shade back! Okay to start, this makeup is the best. I have dark circles under my eyes and a lot of redness but this still does the trick. However, I have very fair skin and cannot use the 120 shade all year. Please bring back the lighter porcelain ivory!!
Date published: 2015-12-31
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is this product water based

Asked by: coos
Hello! At this time we do not have prepared information on the base, but a full list of ingredients can be found on the product itself as well as our website. Thank you for your question.
Answered by: Maybelline Consumer Care
Date published: 2018-06-01

What is the substitute to MAYBELLINE Instant Age Rewind Radiant Firming Makeup Foundation Buff 260 please

Asked by: Dodi
Hi Dodi! Thank you for your inquiry on our foundations. Our best recommendation would be our Instant Age Rewind Eraser Treatment Makeup. We have this in the shade Buff 260. You can check this out by clicking the link below. We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup/buff
Answered by: Maybelline Consumer Care
Date published: 2018-05-29

What store on Long Island NY sells Mineral Powder Finishing Veil 

Asked by: Katiec
Hello! Unfortunately this product is no longer available. We apologize for any inconvenience this may cause but we hope that you continue to explore our products to find a new one to work into your beauty routine!
Answered by: Maybelline Consumer Care
Date published: 2018-05-10

How much coverage does this product provide? I would love to try it but I need full-coverage.... will it work for me?

Asked by: Pageygirl1
Hi Pageygirl1! Thank you for asking about the Instant Age Rewind Radiant Firming Makeup SPF 18. This provides medium coverage and is buildable. For a full coverage foundation, we invite you to check out the new Super Stay Full Coverage foundation. Hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/super-stay-full-coverage-foundation
Answered by: Maybelline Consumer Care
Date published: 2018-05-03

Can it be used teen agers?

Asked by: SueHnin
Hello! This foundation is formulate with anti-aging ingredients but it can certainly be used on younger people if they wish. Thanks for your question!
Answered by: Maybelline Consumer Care
Date published: 2018-05-07

I love your fit me 340- cappuccino stick foundation, but am unable to find it online or in the stores. I would like to try your age rewind collection, but I don't know what shade fits or is similar to cappuccino.

Asked by: Nykki
Hello! Unfortunately we do not have a comparable shade in this collection. We encourage you to utilize our Shade Selector function on our website to make the best selection for you!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

Could you tell me what color of instant age rewind foundation would most closely match the light color concealer?  Thanks

Asked by: clickerhappy
Hi there! We'd suggest taking a look at Classic Ivory #150 or Creamy Natural #200. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-23

I see you say that your still making age rewind foundation, but i cant find it anywhere.....this is the best foundation!!! please tell me where i can find it. the store locator has 0 in my area with in 20 miles. please help me. thank you

Asked by: pfunk
Hi there! Our Instant Age Rewind Eraser Treatment Makeup is still available! We invite you to use the store locator on the product's page on our website! We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup
Answered by: Maybelline Consumer Care
Date published: 2018-03-10
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