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Introducing the Green Edition collection, our first high-performance makeup line developed with a conscious mindset at its core.
Why do we call it Green Edition? Scroll to learn more.
WHY DO WE CALL IT GREEN EDITION?
Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high-performing products that are designed with all the world’s inhabitants in mind, but most importantly: you.
That’s why Green Edition is built on 4 pillars:
1. Formulas that contain a minimum of 70% natural-origin* ingredients.
2. Packaging that includes a mix of new and recycled materials.
3. Formulas that are vegan**, meaning they have no animal-derived ingredients.
4. Formulas that are clean***, meaning they don’t contain certain ingredients some consumers are seeking to avoid.
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate the product without parabens, mineral oil, BHT, petrolatum and silicones, ingredients that some consumers are seeking to avoid.
That’s high performing makeup committed to a better world.
High-performing makeup. High percentage of natural-origin ingredients.
Cradle to Cradle is a globally recognized and trusted, science-based measure of product sustainability. To receive certification, products are assessed across social and environmental performance in five categories: material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. We chose this standard because Cradle to Cradle Certified® provides third-party credibility and assurance to conscious consumers who consider sustainability initiatives when choosing products. Of the four levels of certification (Bronze, Silver, Gold and Platinum), Superdrop Tinted Oil and Mega Mousse Mascara are gold level, and the Balmy Lip Blush is silver level. Learn more about Cradle to Cradle Certification at: https://www.c2ccertified.org/get-certified/product-certification.
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