FORMULATION FAQ

The collection has minimum 70% natural-origin* ingredients – can you explain what this means?

. We consider an ingredient to be of natural-origin if it’s unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.

With minimum 70% natural origin* ingredients, what does the remaining percentage consist of?

. The remaining ingredients within each formula are needed to ensure the preservation of the product, the color cosmetic performance and efficacy as well as the overall sensory consumer experience with the product.
. Some ingredients simply do not have alternatives that can be obtained from a natural source. To keep the level of pigment and performance in our products, certain non- natural origin ingredients must be used. These materials are still extensively vetted for safety and quality assurance.
. Consumers can check our web site at www.maybelline.com to learn more about our Maybelline Safety Promise

What are the % natural origin* ingredients by product and why are some higher than others?

. Mega Mousse Mascara: Features 99 percent natural-origin ingredients
. Balmy Lip Blush: Features 93 percent natural-origin ingredients
. Superdrop Tinted Oil: Features 84 percent natural-origin ingredients Some of these percentages are higher than others in order to keep the integrity of the product, to ensure color delivery and to ensure performance.

What key ingredients/factors were considered to not compromise performance?

. Each ingredient was specifically chosen to ensure high performance as well as a high level of natural origin ingredients. The approach for the ingredients list was “less is more”. Our scientists used only what was necessary for the product to perform.

What key ingredients were removed/not included?

. Green Edition collection is formulated without parabens, mineral oil, petrolatum, silicones. Green Edition went through the same rigorous testing and formulation process as our existing products – the chemists have simply made swaps for natural origin ingredients while still maintaining the Maybelline high performance standard.  

Where can a consumer find more information about the natural origin* ingredients used in the collection?

. Consumers can learn more about what’s in their favorite products, by visiting Inside Our Products.

What do you mean by clean formulas?

. Clean formula means that we choose to formulate the product without parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.
. Consumers can learn more about what’s in their favorite products, Inside Our Products.

What does it mean that your formulas are vegan?

. No animal-derived ingredients or by-products.

FOOTNOTES:

*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.

**Formulas that are vegan, meaning they have no animal-derived ingredients.

***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.

Check our website at www.maybelline.com to discover more.