Packaging

OUR PACKAGING

The Green Edition collection includes some packaging components made with up to 95% recycled materials. Committed to a better world, this product range is a key step on the brand’s Conscious Together program - Maybelline’s long-term commitments to create a more responsible business model that is mindful of its impact on people and the planet. The program consists of an ambitious set of goals that Maybelline aims to achieve by 2030 spanning Packaging, Production, and Formula.

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FOOTNOTES:

*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.

**Formulas that are vegan, meaning they have no animal-derived ingredients.

***Clean formula means that we choose to formulate the product without parabens, mineral oil, BHT, petrolatum and silicones, ingredients that some consumers are seeking to avoid.

That’s high performing makeup committed to a better world.

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