All Green Edition packaging is made with up to 95% recycled materials. Our goal: By 2030, all of Maybelline’s plastic packaging will be made from 100% recycled plastic.
WHAT IS POST CONSUMER RECYCLED MATERIAL?
This material is made from glass and plastic packaging that has been recycled.
WHAT IS BEHIND GREEN EDITION PACKAGING?
The Green Edition collection includes some packaging components made with up to 95% recycled materials. Committed to a better world, this product range is a key step on the brand’s Conscious Together program—Maybelline’s long-term commitments to create a more responsible business model that is mindful of its impact on people and the planet. The program consists of an ambitious set of goals that Maybelline aims to achieve by 2030 spanning Packaging, Production, and Formula.
RECYCLED CONTENT VS COLOR
THE BEAUTY OF RECYCLED MATERIALS
FOOTNOTES
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.