Have you heard? The colorful mascara craze is back in a BIG way! And while the more low key brown mascara look is definitely on the upswing, so are unconventional shades like blue mascara , purple mascara and even cherry shades. Here are four ways to wear colorful mascara, when to rock them and how to buy them!
We’re having ‘Deja Blue’ and you will, too! Popular for its versatility and ability to complement all eye colors, blue mascara is well on its way to becoming a makeup bag staple. How to wear it? Try pairing navy blue mascara with a warm colored smoky eye for a high contrast effect – a perfect evening look! More of an eyeliner person? Swap the eyeshadow for a blue eyeliner to create an edgy monochromatic look instead.
Like blue mascara, purple mascara is super versatile, too, but definitely more of an up and comer. So if you’re all about trying the newest makeup trends, definitely try this! We recommend pairing it with a classic, subtle eyeshadow look to make sure your lashes are the focal point!
It’s like purple, but darker and more sultry. ‘Black Cherry’ is the perfect mascara shade for those of us who are typically black-mascara-only type of makeup wearers. Start by pairing it with a simple winged eye for a subtle edgy look that you can wear to work or any occasion outside of it!
For a more subtle take on colorful mascara, try brown mascara. While many think it’s only suited for those with lighter hair and lashes, it’s actually super flattering on those with darker hair and lashes, too! Applying a bold brown mascara shade is a must for a nude smokey eye or a no makeup makeup look and will make your lashes look like they are naturally long and voluminous.
Now that you have your colorful mascara shade picked out, you’ll need to consider the mascara formula. This will determine how saturated the color pigments will be - will it show up or not? When choosing a colorful mascara, opt for wax-free mascara formulas, like Snapscara Washable Mascara. Not only does this formula type deliver smooth, clean volume and defined lashes, it also serves up super saturated lashes with pure color intensity! That’s right, some wax found in mascara is actually pigment dulling so wax-free is a must!
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