Break the Mold

It only takes a single-stroke of color intensity to break the mold. Get ready to defy convention with our new Loaded Bolds lipsticks.

Loaded Bolds

Step up your color game with our new Loaded Bolds collection. Hydrating matte finish for long-lasting wear. Single-stroke for easy application. Now available in 20 bold shades.

They can never call you basic in blue.

Get the Look
The Boldest Before & Afters

Step up your lip game with a kiss of color from Loaded Bolds. Just one-stroke of color intensity can transform your entire look from dressed down to daring.
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