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CELEBRATING OUR MOST AUTHENTIC SELVES

ALL

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"THE TRUE BEAUTY OF MAKEUP IS THAT IT ALLOWS US TO REPRESENT ON THE OUTSIDE HOW WE SEE OURSELVES ON THE INSIDE. FROM SIMPLE SELF-EXPRESSION TO TOTAL TRANSFORMATION, MAKEUP GIVES A VOICE TO THE PARTS OF US THAT ARE OFTEN HARDEST TO VOCALIZE." - MATT S., MARKETER FOR MAYBELLINE NEW YORK

GET THE LOOK

BE FIERCE IN NATURAL, FLAWLESS LOOKING SKIN

Find your second skin with Fit Me Foundation. With 40 diverse shades and two specialty formulas, you’re sure to meet your match. Try our mattifying formula, Fit Me Matte & Poreless Foundation, for more oily skin and our hydrating formula, Fit Me Dewy & Smooth Foundation, for drier skin.
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Fit Me!® Matte + Poreless Foundation Shop Now
GLOW FROM THE INSIDE OUT

Amplify your glow, for the Pride parade or every day, with this pearl-pigment highlighter powder available in four shimmery shades, from topaz to peach. The result is a reflective finish and brilliant, luminous skin to match your inner glow, yo!
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Facestudio® Master Chrome™ Metallic Highlighter Makeup Shop Now
WING IT & OWN IT

Express yourself with cool eyeliner styles or opt for simple everyday eyeliner, like the winged eyeliner look, with our best liquid eyeliner, TattooStudio Liquid Ink Eyeliner. Precise definition that lasts up to 36 hours even when sweating!
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TattooStudio™ Liquid Ink Eyeliner Shop Now
MAKE ‘EM SAY, “THAT LASH IS COLOSSAL”

Opt for a mascara that’s as iconic as you. Colossal Washable Mascara delivers big, clump-free lash volume fast enough to take on NYC… and the rest of the world for that matter! Simply sweep the Mega Brush from root to tip for thicker, more voluminous looking lashes.
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Volum' Express® The Colossal® Washable Mascara Shop Now
MAKE A STATEMENT

A bold lip is the perfect finish to every look. Don’t know what shade complements your skin tone? Any shade in the Made For Lipstick collection, from red lipstick to nude lipstick! The newest Color Sensational lipstick is formulated with specially selected pigments to ensure each universal shade looks amazing on EVERYONE!
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Color Sensational® Made For All Lipstick Shop Now