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OFFICIAL RULES

Maybelline Big Shot NYFW Sweepstakes

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. THE ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED DURING THE SWEEPSTAKES PERIOD.

The Maybelline Big Shot NYFW Sweepstakes (the “Sweepstakes”) starts on January 5, 2017 at 10:00 AM Eastern Standard Time (“EST”) and ends on January 19, 2017 at 11:59 PM EST (“Sweepstakes Period”). Sponsor’s computer shall be the official timekeeper for all matters related to this Sweepstakes.

ELIGIBILITY:

Open only to residents of the fifty (50) United States (excluding Puerto Rico) and the District of Columbia, 18 years of age or older at time of entry. Anyone under the age of majority in their state, (eighteen (18) in most states, nineteen (19) in Alabama and Nebraska, and twenty-one (21) in Mississippi) at the time of entry must also have the consent of one of his or her parents or legal guardian, and a parent or other legal guardian must agree to the enforceability of these official rules. Void where prohibited. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of Maybelline New York (“Sponsor”), and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to enter or win. By participating entrants agree to be bound by these Official Rules and the decisions of the judges and/or Sponsor, which are binding and final on matters relating to this sweepstakes. Sweepstakes is subject to all applicable federal, state and local laws.

TO ENTER:

During the Sweepstakes Period, (the “Entry Period”), 1) shoot a video of thirty (:30) seconds or less stating your New Year’s Resolution and how you plan to “boss up” in 2017;” 2) open the Instagram app and upload the video; 3) submit by tagging @maybelline and to #mnysweepstakes. Include the words “Sweepstakes Entry” in the video caption. All online entries must be received by 11:59 PM ET on January 19, 2017 to be eligible. Limit one (1) entry per person, per Instagram account for the duration of the Entry Period. Multiple entries received from any person or Instagram account after the first entry received from that person or Instagram account will be void. Entries generated by script, macro or other automated means or means which subvert the entry process will be void. All entries become the property of Sponsor and will not be acknowledged or returned. Entrant is responsible for obtaining, prior to submission of the Entry, any and all necessary releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry.

To participate in the Sweepstakes, you must have a non-private Instagram account. If you do not have an Instagram account, go to www.instagram.com to download the application and create an account according to the instructions on the application. Creating an account is free and you may be asked to agree to the terms of service and privacy policy of the relevant platform. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. Any questions, comments or complaints regarding the Sweepstakes should be directed to Sponsor, not Instagram. If you choose to enter using your mobile device, standard data fees may apply. See your wireless provider for pricing plan details.

REQUIREMENTS OF ENTRIES:

Any photo, video or comment submitted in connection with the Sweepstakes (i) must be original work of entrant (ii) must be truthful and accurate, (iii) may not include any exaggerated product claims or criticisms of third party products, (iv) may not be inappropriate, offensive, libelous or defamatory, pornographic, unlawful or plagiarized, as determined by Sponsor in its sole discretion; (v) must not be harassing, abusive, threatening, harmful, vulgar, profane, obscene, excessively violent, racially, ethnically or otherwise objectionable or offensive in any way, as determined by Sponsor in its sole discretion; (vi) may not violate or encourage others to violate any applicable law, statute, ordinance or regulation; (vii) may not defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third party rights; (viii) may not contain commercial or corporate advertising, including but not limited to corporate logos, brand names, and slogans, other than those relating to Sponsor; and (ix) if found to be in violation of these rules will be disqualified and therefore removed from the Sweepstakes.

By submitting a Sweepstakes Entry, entrant hereby grants permission for the Sweepstakes Entry to be posted on Sponsor’s and its affiliates branded websites and social platforms and on third party retail sites featuring Maybelline. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Sweepstakes Entries by third parties. Released Parties do not guarantee the posting of any Sweepstakes Entry. Entrants agree that they will not use the Entry for any other purpose, including, without limitation, posting the Sweepstakes Entry to any online social networks, without the express consent of Sponsor in each instance.

DRAWING:

Potential winner will be selected in a random drawing held on or about January 23 2017 from all eligible entries received by Sponsor. Odds of winning depend on the number of eligible entries received.

WINNER NOTIFICATION:

Potential winner will be notified on or about January 23, 2017 via Instagram. If user has enabled direct messaging on their Instagram account, potential winner will be notified via direct message on their Instagram account from Sponsor. If potential winner does not have direct messaging enabled, the potential winner will receive prize notification via a comment on their submitted Instagram video from Sponsor. Potential winner may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, publicity release within three (3) days of date of issuance. If such documents are not returned within the specified time period, a prize or prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner, potential winner does not respond within twenty-four (24) hours from initial notification, or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner selected. If a potential winner is an eligible minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winner set forth herein.

PRIZES:

One (1) potential winner will receive a trip to New York City, New York from February 10, 2017 to February 12, 2017 to attend a New York Fashion Week show or event and lunch with a senior Maybelline New York Marketing Representative. Trip consists of roundtrip, coach class air transportation from a major U.S. gateway airport nearest winner’s residence to designated location and two (2) nights standard hotel accommodations (one room, single occupancy). Approximate Retail Value (“ARV”) is $2,000, a gift card to cover transportation and meal costs, $500 ARV, access to New York Fashion Week show or event and lunch with Maybelline New York Marketing Representative, $500.00. Total ARV of all prizes, $3,000. Sponsor shall determine New York Fashion Week event or show. Gift card is subject to certain terms and conditions as specified by issuer. If winner resides within a 100-mile radius of destination, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. Actual value of may vary based on point of departure. Any difference between stated value and actual value will not be awarded. Trip must be taken on dates specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to such winner. Sponsor reserves right to change dates. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided, including additional transportation, meals, security fees, luggage fees, meals, souvenirs, upgraded room accommodations, miscellaneous hotel expenses, gratuities and other expenses not explicitly included in the Prize package.

GENERAL CONDITIONS:

Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered, garbled, illegible or postage-due mail, entries or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prizes or in any sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the sweepstakes or website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes and, if terminated, at its discretion, select the potential winners from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Sponsor, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize including any travel/activity related thereto, including any harm/injury caused from the use of a vehicle or participation in this sweepstakes. Each winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide in perpetuity, without notice or review or approval. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

ARBITRATION:

Except where prohibited by law, as a condition of participating in this Promotion, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Promotion), and participant further waives all rights to have damages multiplied or increased.

USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at www.Maybelline.com. By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

WINNERS’ LIST:

For the names of the winner (available after February 1, 2017), send a self-addressed stamped envelope to: Maybelline Big Shot NYFW Sweepstakes Winner, 10 Hudson Yards, New York New York 10001 for receipt no later than August 1, 2017.

SPONSOR: MAYBELLINE NEW YORK, 10 HUDSON YARDS, NEW YORK NY 10001

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