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Home The Girl Project

THE GIRL PROJECT

One in six girls in the U.S. will not graduate high school

Maybelline New York + Glamour’s The Girl Project make it happen for every girl to have the education she deserves. At Maybelline New York, we believe makeup is more than a color, shade or stroke.

For 100 years, Maybelline New York has helped women everywhere...
...find the power of transformation
...gain confidence to pursue dreams
...develop optimism in the face of doubt
...be inspired to pursue what can be
...and build the strength to make it happen, wherever life’s passion takes her.

We believe in the power of good, in the power of change and in the power of education.

We believe that girls everywhere can MAKE IT HAPPEN.

Our Initiatives

She’s The First

Sponsoring scholarships for girls around the world, to be the first ones in their communities to complete school.
Our Initiatives

Lower East Side Girls Club

Training the next generation of young female leaders to break down the cycle of local poverty.
Our Initiatives

Communities in Schools

Surrounds students with a community of support, empowering them to stay in school and achieve in life.
Our Initiatives

Plan International

Supporting a wide array of educational opportunities for girls including a cosmetology school for low income women in Peru.

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RAISING AWARENESS

To raise awareness in-stores and online, we’ve also taken our most iconic products – Great Lash, Baby Lips and Unstoppable Liner - and re-imagined the packaging so that young women everywhere can purchase their favorite Maybelline New York products, for a cause. These limited edition products will be in mass market retailers nationwide now until supplies last.