Back-to-School Makeup:
Confidence Starts Here

As the school year begins, let your beauty shine with the perfect back to school makeup. Whether you're into a fresh, natural look or a bold, expressive style, discover products that make every day in school a confident and stylish one. Our back to school makeup essentials are here to help you ace your beauty routine with ease.

Back to School Face Makeup

Achieve a radiant base with lightweight skin tints and buildable foundations, designed to give you a flawless complexion without feeling heavy. Add a touch of blush for a healthy, glowing look, and finish with a subtle sweep of highlighter for that youthful, ready-to-take-on-the-day energy.

Back to School Eye Makeup

Your eyes are a window to your personality—define them with our top-notch eyeliners and mascaras. Swap your typical black eyeliner for a warm brown hue for softer, everyday wear, or go bold with playful glitter across the lids for extra creativity. Polish it up with our brow gels for neatly defined brows that stay in place all day.

Back to School Lip Makeup

Showcase your individuality with the latest in lip trends. Try the effortless charm of "cherry glazed lips" by layering a cherry-red tinted lip balm under a clear gloss. Looking for something lighter? Embrace blurred edges with soft, diffused lip colors or keep it simple with a tinted lip balm for hydration and a hint of color.

Back-to-School Beauty Tips
for the Perfect Look

1. Fast and Fresh Routine: Stick to a light base with concealer, mascara, and a tinted balm for those rushed mornings.

2. All-Day Staying Power: Don’t forget to set your look with a setting spray and carry blotting papers for mid-day touch-ups.

3. Playful Evenings: Transition your look from classroom to hanging out with friends by adding bold eyeliner or a bright lip color.

Shop the Essentials

Browse our curated collection of back to school face makeup, back to school eye makeup, and back to school lip makeup to find products designed for confidence, creativity, and convenience. Your beauty deserves to be as bold and unique as you are—and Maybelline’s got you covered!
  • New
    Colossal Bubbleâ„¢ Washable Mascara
    Blackest Black
    Buy now
  • New
    LIFTER GLAZEâ„¢ LIP BALM
    Pink Drip
    Buy now
  • New
    Lifter Gloss® Lip Gloss Makeup With Hyaluronic Acid
    Toffee
    Buy now
  • New
    Tattoo Studio® Dip-Ink Liquid Eyeliner
    Black Track
    Buy now
  • New
    Super Lockâ„¢ Brow Glue Clear & Tinted Eyebrow Gel
    Medium Brown
    Buy now
  • New
    PORELESS JELLYâ„¢ UP TO 24HR HYDRATING BLUR PRIMER
    Clear
    Buy now
  • New
    GRIPPY SERUMâ„¢ Up To 24HR Hydrating Grip Primer
    Clear
    Buy now
  • New
    Superfluffâ„¢ Brow Mousse
    Medium Brown
    Buy now
  • New
    Instant Age Rewind® Eraser Color Correcting Concealer
    Green
    Buy now
  • New
    Super Stay® Lumi-Matte Foundation makeup
    128
    Buy now
  • New
    Sunkisser Multi-use Liquid Blush and Bronzer, Face Makeup
    Hot Pink Summer
    Buy now
  • New
    Color Tattoo® Eye Stix Long Lasting Multi-Use Eyeshadow Stick, Liner, & Primer
    I am Authentic
    Buy now
  • Lash Sensational Sky High® Washable Lengthening & Volumizing Mascara
    Very Black
    Buy now
  • LIFTER LINERâ„¢ Lip Liner Makeup with Hyaluronic Acid
    Big Lift
    Buy now
  • Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
    Blonde
    Buy now
  • Lifter Plumpâ„¢ Lip Plumping Gloss Makeup
    Red Flag
    Buy now

FAQ

For 2025, back to school makeup is all about wearing makeup that makes you feel good. Whether that means a full beat that requires a 5AM wakeup call or a 5-minute face that you can apply on your morning bus ride– there’s no one right way to wear your makeup. But, if you’re ready to experiment and try some new looks, we’ve got you covered with plenty of options. With Maybelline’s approach of highlighting a different facial feature each day of the week, you’re sure to look your best and have fun along the way as you discover which look is right for you. A good makeup routine for school depends on how much time you have to spend or how skilled you are at doing your makeup. But, we have plenty of tips and tricks to help you ace whichever look you choose. A good place to start, though, is with a simple makeup look for school: some concealer, mascara, and lipgloss will get you out the door while looking polished– you can always add on once you’re more comfortable. As you figure out which routine works for you, we recommend experimenting with new looks and products– that’s the best way to learn what you love. Choose a few of your facial features that you want to highlight and that will help determine the best simple makeup look for you. For some that may mean concealer, mascara, and lipgloss, but for others, a simple makeup look might be totally different. If you love your eyes and your lips and want to make them pop, go for mascara and lipgloss, but if you’d rather go for a super natural look with minimal makeup, try brushing up your brows and add a few dabs of concealer to areas you want to even out. It’s a bit like a choose-your-own-adventure– pick two or three areas you want to focus on and make that your customized approach to simple makeup for school! Depending on what kind of makeup you’re wearing to school, your makeup bag may have different things in it, but one item that’s usually a staple in everybody’s bag is a trusty lip gloss. There’s no limit to how many times you can swipe during the school day and it comes in handy, especially after lunchtime. If you have oily skin and want to de-grease mid-day, it can be helpful to have a mattifying powder, but if you’re on the dry end of the spectrum, a refreshing face mist can be a game changer. There’s no reason to carry every single product with you every day, though, so narrow it down to a few go-tos that you find yourself reaching for time and time again.