Mascara
Whether you want volume, length, curves or definition, you’ll get your best lash look with our winning formulas. You can expect nothing less from the #1 mascara leader.

All Products

Zero clump volume defined like never before.
Zero clump volume defined like never before.
Clump-free, sexier, more refined.
Clump-free, sexier, more refined.
Full, soft thick lashes without the brittle feel. Washable.
Full, soft thick lashes without the brittle feel. Waterproof.
Great Big Brush for Great Big Live-It-Up Lashes!
America’s #1 mascara. Waterproof. Conditions as it thickens.
America’s #1 mascara. Curved brush. Conditions as it thickens.
America’s #1 mascara. Washable. Conditions as it thickens.
Exclusive mini-brush reaches hard-to-get lashes. Washable.
Exclusive mini-brush reaches hard-to-get lashes. Waterproof.
The Hottest Thing Lashes will Ever Wear
The Hottest Thing Lashes will Ever Wear. Waterproof
Dramatic length meets bombshell volume.
Dramatic length meets bombshell volume. Waterproof.
Vibrates 7,000 times a stroke to transform lashes to perfection.
Vibrates 7,000 times a stroke to transform lashes to perfection.
Colossal Lashes in Just One Coat!
Colossal Waterproof Lashes in Just One Coat!
7X the volume instantly. No clumps. Washable.
5X the volume instantly. No clumps. Waterproof.
3X the volume instantly. No clumps. Washable.
3X the volume instantly. No clumps. Curved brush.
3X the volume instantly. No clumps. Waterproof.
Beyond belief bold. With 24 Hour Hold.
Dramatically curled and extended lashes with 12-hour hold.
Dramatically curled and extended lashes with 12-hour hold.
Beautifully tamed lashes with length beyond belief.
Beautifully tamed lashes with length beyond belief.
Amped up volume - up to 11x.
Amped up volume - up to 11x.