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Full 'N Soft® Waterproof Mascara Very Black

Full 'N Soft%C2%AE Waterproof Mascara is rated 4.5 out of 5 by 76.
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Say hello to full, thick, silky-soft lashes and goodbye to that brittle feeling. Helps to prevent lash loss.
$7.77 MSRP
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  • Very Black

Why you'll love it

What it is

Full 'N Soft® Waterproof Mascara. This advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.


Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss.
Ophthalmologist tested.
Hypoallergenic tested.
Suitable for contact lens wearers.

How to use/apply

Step 1. Sweep the brush from root to tip of lashes.
Step 2. Do not let mascara dry in between coats.
Step 3. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.

I have tried several kinds of mascara thinking I might like them better. Nope. I ALWAYS go for this one.

Rated 5 out of 5 by from Bring it back! I've been using this mascara for as long as I can remember, and I'm having a hard time letting go! It has the best brush, holds a curl in my lashes while lengthening them and looking and feeling natural. It used to be available in brown and lasted forever. Now for some reason they stopped making this item in brown. I've still been buying it in black when I can find it, but it seems to dry up much faster, flakes all over, and the brush disintegrates. Maybe I'm just getting old batches because it's so hard to find these days. Maybelline, I beg you to bring it back in brown! I see I'm not your only customer who is asking for this. Pretty please?!
Date published: 2013-11-23
Rated 4 out of 5 by from Favorite mascara I've used Maybelline mascara from the beginning and this line has become my favorite. The brush keeps my lashes separated and it doesn't go on clumpy. I like the waterproof formula because I have allergies and it helps prevent smudging. However I am disappointed because it no longer is available in a brown color. Black is too dark for my complexion and hair color. I've been buying a much more expensive brand now that I order online and it does the trick but would switch back in an instant if this product comes back in a brown color.
Date published: 2013-08-03
Rated 5 out of 5 by from best waterproof mascara I'm going to be honest, I don't like to wear makeup all the time. But when I do, I want it to be affordable, dependable, looking great, and easy to use. This does it for me. My eyelashes are pretty much non-existent so mascara is a must when I do wear make up. This not only gives me lashes, they feel soft and natural instead of crispy (as the name implies!). They are definitely water proof, yet it comes off fairly easily with a few passes of eye makeup remover. Maybelline is not the brand I go to for all of my makeup needs, but I certainly don't need to try any other brands for mascara!
Date published: 2012-10-16
Rated 4 out of 5 by from excellent I have been using this for years, it was my go to mascara for everyday, as a contact lens wearer it is comfortable and does not irritate my eyes.The only reason I did not give this five stars is because my color, the brown is discontinued. I am so disappointed (my mom is as well as that was her color also) The black is too dark for me as I prefer a more natural look. I really did not want to switch to another mascara but looks like I will have to. Very disappointed.
Date published: 2012-10-19
Rated 5 out of 5 by from Long time favorite, BUT... Full 'N Soft Waterproof has been my overall favorite mascara for a long time... I prefer the old-fashioned stiff plastic bristle brush (I hate the softer rubbery ones, they are messy and impossible to use on skimpier lashes); I NEED waterproof because I must curl my lashes and water-based formulas take out the curl; as I'm getting older my lashes are sparser and need the fullness (and with a couple coats this formula also lengthens nicely); I need mascara because my lashes and brows are naturally blonde (invisible).... BUT I wish Maybelline would bring back the Dark Brown and Black-Brown shades, as they are better for fair skin tones and lighter hair colors for everyday wear. Black looks too harsh for my complexion without using a lot of dark eye shadow which is just too much most the time, so I often go without make up instead :(
Date published: 2013-06-13
Rated 5 out of 5 by from Bring Back Brownish Black I absolutely LOVE this mascara!!! I've been using it for years and refuse to use anything different. However I will have to start looking for alternatives because they no longer have the Brownish Black color... and I can no longer find it online any where. Please, bring it back!!!!!
Date published: 2016-12-08
Rated 5 out of 5 by from Wonderful! I am very picky with mascaras. A great mascara for me is one that does not clump even after more then one coat, leaves my lashes soft, hold my curl, adds some volume and length, does not smudge and is not too hard to take off. I have found all these things with this mascara and its definitely a plus that it has vitamin E to nourish my lashes and prevents lash loss. I'm very happy to have found this mascara and I can always rely on this one to wear when I need something waterproof because it never lets me down!
Date published: 2013-08-08
Rated 5 out of 5 by from The best mascara ever - where can I buy it? The following are essential properties of a good mascara: • The design of brush AND container are important (a large teddy bear brush works best with lots of bristles for separation). • Tight neck on the container is important to reduce clumping and allow the brush to deliver just the right amount). • Slower drying time is important (some mascaras dry instantly and it's impossible to “work” the lashes and use the brush to separate them. These are also the mascaras that not only dry rapidly but clump rapidly). • Thinner consistency is important (many mascaras are so thick on the brush that they clump the moment the brush is exposed to air). • Mascara that doesn’t leave eyelashes too stiff is important. • Mascara that doesn’t flake is important (many products leave black “crumbs” beneath eyes by the end of the day). • Mascara that doesn’t stick to itself is important (many mascaras look fine for the first hour but in humid conditions they tend to cause lashes to stick together and separation is lost). Maybelline Full and Soft Waterproof mascara has all of these properties. The enormous fault lies in the fact that I cannot buy this mascara anywhere! Has it been discontinued? Maybelline, get real! Take a look at Amazon where people are willing to pay hundreds of dollars for one container of Maybelline Full and Soft! Look at all the emails demanding that you bring this mascara back. Do your clients count? What was the problem with this mascara? Over the past few years I have had to order this mascara via Amazon and have it shipped to a friend in the USA who brings it with her when she visits Canada. Now I don't have the money Amazon is demanding to purchase it any longer! Why is it no longer available? I wear Occitane Eau D'Ipari perfume and the company decided to discontinue it a little more than a year ago. Consumers all over the world were outraged. So what did Occitane do? They listened to their consumers and brought it back! What would it take for you to bring back Full and Soft waterproof mascara? I am one of thousands of women who would support you in this. Irene Wilkinson
Date published: 2016-12-13
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I have recently discovered this mascara, and LOVE it but SO disappointed it isn't available in brownish black!! Help I'm a redhead! Your other formulas that come in brownish black are too stiff.

Asked by: Georgia
Hi Georgia, we are so happy to hear that you love our Full 'N Soft Mascara! It is only available in Very Black currently. We will share your request for us to offer it in a brownish black shade. Thank you for your feedback!
Answered by: Maybelline Consumer Care
Date published: 2017-09-16

Why did you discontinue the Brownish Black Full N Soft Waterproof mascara?! It was my all time favorite! From what I've seen in the comments, it appears that everyone else is asking for it as well, especially us fair skinned red heads/blondies!

Asked by: LW73
We're sorry the Full 'N Soft Waterproof Mascara is no longer available in the brownish black. While consumer interest in this mascara in this shade was too limited to keep it in production, we continue to offer the brownish black in both washable and waterproof mascaras; Great Lash, Lash Sensation, Big Shot, Push up Drama, etc.
Answered by: Maybelline Consumer Care
Date published: 2017-09-28
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