Our mission

We believe in

Make up make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

Learn More

Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

Learn More

Our commitment

Global Footprint

Meet Our Best Sellers

  • New
    Lash Sensational Sky High® Washable Mascara Makeup
    Blackest Black
    Buy now
  • Fit Me® Matte + Poreless Foundation Makeup
    Buff Beige
    Buy now
  • New
    Super Stay® Vinyl Ink Longwear Liquid Lipcolor
    Buy now
  • Instant Age Rewind® Eraser Multi-Use Concealer
    Buy now