Mascara | Iconic Mascaras for Length and Volume| Maybelline

As America’s #1 mascara brand, Maybelline has been making the best drugstore mascaras for decades. Whether you’re looking for a curling mascara, lengthening mascara, volumizing mascara, brown mascara or even clear mascara, Maybelline has your perfect lash look. Even better, they’re all affordable mascaras! Find your iconic Maybelline mascara below and get ready to lash out!

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  • DISCOVER OUR BEST CURLING MASCARAS

  • As America’s #1 mascara brand, Maybelline has been making the best drugstore mascaras for decades. Whether you’re looking for a curling mascara, lengthening mascara, volumizing mascara, brown mascara or even clear mascara, Maybelline has your perfect lash look. Even better, they’re all affordable mascaras! Find your iconic Maybelline mascara below and get ready to lash out!

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    You want length AND volume? Then The Falsies Lash Lift Mascara is your formula. Hey, don't just take it from us—this extra-effect formula was crowned Best Lengthening Mascara of 2020 by Allure Best of Beauty! People go crazy for this triple-threat formula's ability to deliver lots of length, lots of volume and an eye-opening "lift" to lashes without getting too heavy-handed or weighing down lashes. It builds up beautifully with every layer you apply.

    Lengthening mascara is a fine art. Whereas volumizing builds heavier with every coat, lengthening is designed to stretch out and layer onto lashes evenly without building too much bulk. The result is gorgeously long, elegant lashes. We've got a few high-rated picks for you that will give you the stretch you need for any occasion you want. First up: Lash Sensational Sky High Mascara, our newest formula which sold out four times! Also a great pick: The Falsies Lash Lift Mascara. Hey, don't just take it from us—this extra-effect formula was crowned Best Lengthening Mascara of 2020 by Allure Best of Beauty!

    The best way to keep that bouncy curl is by locking it in with mascara immediately after curling them. This helps "set" them into their curve. The Falsies Lash Lift Washable Mascara is especially effective because it's designed to actually contract a little while drying which helps lashes retain their lifted, open, upwards tilt. Some people also prefer to use waterproof mascara for this purpose because it creates a tight seal on lashes that tend to help them stay up longer than washable mascara.

    If you find a formula of mascara that works for you there almost always is a waterproof twin sister. So just choose your favorite formula then seek out its waterproof version.

    Waterproof mascara should only be removed with a proper eye makeup remover. The formula is designed to cling to lashes and withstand water and the elements, so water alone won't cut it, and soap will strip and dry out lashes in the removal process (while also being generally less effective than eye makeup remover.) Look for an oily, moisturizing formula that will keep lashes hydrated and healthy throughout the removal process.

    If you sleep with your mascara on you're at risk for smudgy, dried out eyelashes at the least. A few nights of slept-in mascara won't kill you, but don't make it a habit. Just take it off.

    The exact same thing for your eyelashes that hair conditioner does for your hair. Restore softness, silkiness and health. No more, no less. But trust us, regular use of this adds up to the best lashes you've ever had. We created The Falsies Lash Mask Eyelash Conditioner to do just this. Infused with Pro-Kera Complex fibers, Argan Oil and Shea Butter—you'll have fortified lashes in the morning! If you have stressed-out lashes from heavy mascara usages, lash extensions and more, this lash mask is for you. Plus, its fluffy, flocked tip brush makes it easy to coat all lashes from root to tip. Simply wear over night for more supple and soft lashes in the morning.

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