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mascara

Natural looks or full-on drama, Maybelline is simply the best mascara. Curling, lengthening, thickening, and volumizing formulas give you the tools to put on the perfect lash from full fan effects to pushed up scene stealers.

NEVER FAKE, ALWAYS FALSIES

Get a false lash look instantly with The Falsies Mascara. Isn't it time you discovered the cult favorite for false lash glam?
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BENEFITS

LASH BASICS

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Why it's right for you - Curling

Call in the curves. Enhance, curl, and add beautiful shape to your lashes.

Why it's right for you - Volumizing

Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.

Why it's right for you - Plumping

Bigger is better. Get lashes that will loom extra large day and night.

Why it's right for you - Lengthening

Short, stubby lashes go to finishing school. This formula draws them out and adds definition.

Why it's right for you - Lash Enhancing

Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.

BEST MASCARAS

BOOMIN' LASHES

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Presenting 3 NEW Big Shot mascara shades designed by Shayla Mitchell. Available in Poppin' Purple, Baddest Black and Boomin' in Blue mascaras.
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  • Mascara
    • All
    • Cream
    • Curling
    • Define
    • Define-A-Lash®
    • Defining
    • Fast Drying
    • Filling
    • Full 'N Soft®
    • Gigi Hadid
    • Great Lash®
    • Illegal Length®
    • Lash Enhancing
    • Lash Sensational®
    • Lash Stiletto®
    • Lengthening
    • Liquid
    • Long Wearing
    • Mattifying
    • Moisturizing
    • Natural
    • Pearl
    • Plumping
    • Priming
    • Sculpting
    • Shaping
    • Smudge Proof
    • The Falsies®
    • Total Temptation™
    • Volum' Express®
    • Volum' Express® The Colossal
    • Volumizing
    • Washable
    • Waterproof
    • Wax

Spider Effect Trend

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Spider Effect Trend

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HEAVY METAL NUDES

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HEAVY METAL NUDES

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Holiday 2015

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Holiday 2015

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Color Blur Trend Story

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