Sign in or sign up to save your recommendations.
Welcome back to Maybelline Express
Join Maybelline Express now, the program created just for you.
By clicking Join Now to create an account and join Maybelline Express Loyalty Program, I confirm I am a US resident, 18+, and (1) agree to Maybelline’s Terms of Use, Maybelline Express Terms, and to receive communications from Maybelline, including promotional emails; and (2) have read and acknowledge Maybelline’s Privacy Notice and Notice of Financial Incentives. I understand I may unsubscribe from promotional emails at any time.
The coupon(s) provided when you sign up for emails from Maybelline New York are based, in part, on the value of consumer trial of new products and sharing future offers tailored to your interest with competitive value. *Only available for first time subscribers.
Bad bad server! No donuts for you! User or email address already registered. You must be 18 years or older to register. Oops! There was an error verifying reCaptcha. Please try again. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Welcome to Maybelline Express
Your recommended products have been saved. You can come back and view your results anytime.
Country/Region
Read our Privacy Policy.
To reset your password, enter your email address below. We’ll send you an email with a link to reset it!
We make makeup. We’re also committed to make change, but it takes all of us, product by product, process by process, step by step. We are committed to be Conscious Together.
As the #1 makeup brand in the world, we’re inspired to make change to create a more responsible business model. Therefore, we are excited to introduce our Conscious Together program, consisting of an ambitious set of packaging, disposal, production, and formula goals that we aim to achieve by 2030.
*We have achieved carbon neutrality for scopes 1 and 2 emissions inclusive of 8/11 manufacturing facilities representing 79% of MNY’s overall production in 2020.
**Compared to 2016 baseline in scopes 1,2 and 3.
Maybelline New York is excited to announce a partnership with The Recycling Partnership and the launch of their Small Town Access Fund. This fund will provide access to recycling for communities across the country with populations of less than 50,000. The combined population of these small towns is over 78 million people! Maybelline New York's collaboration which started in 2022, coupled with L’Oréal USA’s seed funding, will impact over 49 thousand households by significantly reducing contamination (trash and other non-recyclables in the recycling bin) and capturing more than 3,500 TONS of quality recyclables.
Meet some of our team members as they describe how they’re helping us be Conscious Together.
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.