Conscious together

MAYBELLINE NEW YORK CONSCIOUS TOGETHER

We make makeup. We’re also committed to make change, but it takes all of us, product by product, process by process, step by step. We are committed to be Conscious Together.

As the #1 makeup brand in the world, we’re inspired to make change to create a more responsible business model. Therefore, we are excited to introduce our Conscious Together program, consisting of an ambitious set of packaging, disposal, production, and formula goals that we aim to achieve by 2030.

MAYBELLINE X THE RECYCLING PARTNERSHIP

Maybelline New York is excited to announce a partnership with The Recycling Partnership and the launch of their Small Town Access Fund. This fund will provide access to recycling for communities across the country with populations less than 50,000. The combined population of these small towns is over 78 million people! Maybelline New York's collaboration in 2022, coupled with L’Oréal USA’s seed funding, will impact over 45 thousand households by significantly reducing contamination (trash and other non-recyclables in the recycling bin) and capturing more than 3,200 TONS of quality recyclables.

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IN THIS TOGETHER

Meet some of our team members as they describe how they’re helping us be Conscious Together.

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FOOTNOTES:

*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.

**Formulas that are vegan, meaning they have no animal-derived ingredients.

***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.

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