0:00 SUPER: MAYBELLINE NEW YORK
MAYBELLINE NEW YORK TEAM MEMBERS
0:01 AVO1: We make makeup
0:02 AVO1/SUPER: We're also committed to make change
0:05 AVO2/SUPER: INTRODUCING MAYBELLINE NEW YORK CONSCIOUS TOGETHER
0:07 AVO3/SUPER: OUR SUSTAINABILITY PRORAM
0:09 AVO4/SUPER: SINCE 2018, WE’VE REPLACED
0:11 AVO4/SUPER: 600 hundred TONS
0:12 AVO4/SUPER: OF VIRGIN PLASTIC WITH RECYCLED PLASTIC
0:15 AVO5: that's more than three WITHOUT BASE statues of liberty
0:17 AVO6: We produced this using renewable energy MADE WITH RENEWABLE ENERGY
0:20 AVO2: We made this formula with
0:22 AVO2/SUPER: 99%
0:23 AVO2/SUPER: NATURAL-ORIGIN INGREDIENTS
0:25 AVO7/SUPER: but we are COMMITTED
0:26 AVO (ALL) /SUPER: TO DO MORE
0:28 AVO8/SUPER: OUR GOALS BY 2030, 1. PLASTIC PACKAGING will be MADE FROM 100% RECYCLED PLASTIC
0:35 AVO4: We will
0:36 AVO4/SUPER: 2. REDUCE CARBON EMISSIONS
0:37 AVO4/SUPER: from our full product life cycle BY 50%
FROM 2016 BASELINE
0:40 AVO9/SUPER: 3. 95% OF our INGREDIENTS will be DERIVED FROM RENEWABLE SOURCES
0:44 AVO3/SUPER: So, WHO WILL CHANGE THINGS?
0:46 AVO 10: Maybe it's them
0:47 AVO 11: maybe it's me
0:48 AVO1: maybe it's you
0:49 AVO 3: Maybe
0:50 AVO (ALL): it's all of us
0:52 AVO12/SUPER: MAYBELLINE NEW YORK
0:54 AVO(ALL) /SUPER: CONSCIOUS TOGETHER
0:57 SUPER: SEE OUR ACTION PLAN AT MAYBELLINE.COM/CONSCIOUSTOGETHER
MAYBELLINE NEW YORK CONSCIOUS TOGETHER
We make makeup. We’re also committed to make change, but it takes all of us, product by product, process by process, step by step. We are committed to be Conscious Together;
As the #1 make up brand in the world, we’re inspired to make change to create a more responsible business model. Therefore, we are excited to introduce our Conscious Together program, consisting of an ambitious set of packaging, disposal, production, and formula goals that we aim to achieve by 2030.
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CONSCIOUS PACKAGING
WHERE WE ARE TODAY
We have been working hard to find solutions to use recycled materials in our product.
HOW WE DID THIS
• Since 2018, we have replaced 600 tons of virgin plastic, that’s more than 3x as heavy as the Statue of Liberty (without its base), with recycled plastic for the many components we use in our products.
• Our Green Edition collection’s packaging contains components that are made with up to 95% recycled materials.
• We use 50% recycled plastic for our blistercards in all our carded products assembled in our US plants.
• We light weighted Color Sensational Lipstick primary packaging in the US by 10% and the EU by 14%.
• For glass products, all glass bottles on foundations and nail polishes are made with a minimum of 20% PCR. Beginning in 2022, we will transition our opaque tubes to be made with a minimum of 24% PCR material in the EU and US, for example Instant Perfector Matte.
OUR GOAL
By 2030, all Maybelline plastic packaging will be made from 100% recycled plastic
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Conscious Production
WHERE WE ARE TODAY
73% of Maybelline owned production facilities are carbon neutral*.
HOW WE DID THIS
We reduced our energy consumption by implementing energy efficiency measures such as LED lighting to high-efficiency compressors to LEED certification and moved to renewable energy through onsite solar panels, utilization of biomass and offsite renewable energy projects to achieve carbon neutrality.
OUR GOAL
By 2025, we will achieve carbon neutrality in all our owned sites by improving energy efficiency and using 100% renewable energy. By 2030, we will reduce carbon emissions from our full product lifecycle by 50%** We will partner with our suppliers, manufacturers, merchandisers and consumers to reduce the amount of carbon emissions associated with our products.
*We have achieved carbon neutrality for scopes 1 and 2 emissions inclusive of 8/11 manufacturing facilities representing 79% of MNY’s overall production in 2020. **Compared to 2016 baseline in scopes 1,2 and 3.
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Conscious Formulas
WHERE WE ARE TODAY
Natural Origin Ingredients
Our first step was the launch of our Green Edition range, which contains a minimum of 70% natural-origin ingredients. We consider an ingredient to be of natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
Sustainable Sourcing
We sustainably source the following ingredients: Shea Butter, Cocoa Butter, Rice Bran Oil and Sesame Seed Oil. This approach ensures that raw materials of plant origin come from supply chains which respect biodiversity and help limit their environmental impact.
OUR GOAL
By 2030, 95% of our ingredients will be bio-based, derived from abundant minerals or circular processes. We are working with our Research & Innovation teams to leverage the power of Green Science for the formulation of high-performance ingredients of natural origin, using more responsible processes for transformation, extraction, or fermentation.
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Conscious Disposal
WHERE WE ARE TODAY
Today, recycling systems are not able to accept most make up because make up packaging is too small (less than 20 ml) and is often made of a mix of different materials, all of which are disruptors to recycling.
OUR GOAL
We’ve had our fill of makeup landfill! So, our ambition is to help make cosmetics recycling accessible to all , to help ensure that packaging finds a new life after use. That’s why, in partnership with the global sustainability consultancy South Pole, we will invest to help develop makeup recycling technologies and processes
MAYBELLINE X THE RECYCLING PARTNERSHIP
Maybelline New York is excited to announce a partnership with The Recycling Partnership and the launch of their Small Town Access Fund. This fund will provide access to recycling for communities across the country with populations of less than 50,000. The combined population of these small towns is over 78 million people! Maybelline New York's collaboration which started in 2022, coupled with L’Oréal USA’s seed funding, will impact over 49 thousand households by significantly reducing contamination (trash and other non-recyclables in the recycling bin) and capturing more than 3,500 TONS of quality recyclables.
ABOUT THE RECYCLING PARTNERSHIP
At The Recycling Partnership, we are solving for circularity. As a mission-driven NGO, we are committed to advancing a circular economy by building a better recycling system. We mobilize people, data, and solutions across the value chain to reduce waste and our impact on the environment while also unlocking economic benefits. We work on the ground with thousands of communities to transform underperforming recycling programs; we partner with companies to achieve packaging circularity, increase access to recycled materials, and meet sustainability commitments; and we work with government to develop policy solutions to address the systemic needs of our residential recycling system and advance a circular economy. We foster public-private partnerships and drive positive change at every step of the recycling and circularity process. Since 2014, we have diverted 770 million pounds of new recyclables from landfills, saved 968 million gallons of water, avoided more than 670,000 metric tons of greenhouse gases, and driven significant reductions in targeted contamination rates. Learn more at recyclingpartnership.org.
In this together
Meet some of our team members as they describe how they're helping us be Conscious Together.
2021 was yet another year of focusing our efforts in creating beauty that moves the world. The development team embraces this purpose at the core of everything we do. For me, this meant ensuring the new product launches leave a favorable environment footprint by driving a circular economy and using fewer recycling disruptors in our products.
Satish Kandukuri
Assistant vice president, development
Our Passion for the safety of our teams and our passion to treat the earth as if we want to stay are the pillars of who we are and what we do and our license to operate. Achieving carbon neutrality for our plants and distribution centers certainly signal our commitments to these principles.
Jay Harf
Vice president, corporate engineering
Making sure the formulations I create for our global consumers are not harming our future environment is key. I want my children to know that the beauty I create now will not hurt them when they are older.
Balanda Atis
Director, research & Development
FOOTNOTES:
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.