Conscious Together
Introducing Conscious Together, our global sustainability program.
Our Commitment
A More Responsible Business Model
Conscious Together Program
Conscious Packaging
We have been working hard to find solutions to use recycled materials in our product.
Since 2018, we have replaced 600 tons of virgin plastic, that is more than 3x as heavy as the Statue of Liberty (without its base), with recycled plastic for the many components we use in our products.
By 2030, all Maybelline New York plastic packaging will be made from 100% recycled plastic
In 2022, 3.5% of all packaging was made from 100% recycled plastic
Conscious Production
We are working with our manufacturing sites to use 100% renewable energy.
We reduced our energy consumption by implementing energy efficiency measures such as LED lighting to high-efficiency compressors to LEED certification and moved to renewable energy through onsite solar panels, utilization of biomass and offsite renewable energy projects.
By 2025, all of our owned manufacturing sites producing Maybelline New York products will use 100% renewable energy
In 2022, 50% of our owned manufacturing sites producing Maybelline New York products are powered by renewable energy
Conscious Formula
We're evaluating our formulas to deliver options that are less impactful on the planet.
By 2030, 95% of our ingredients will be bio-based, derived from abundant minerals and circular processes. We are working with our Research & Innovation teams to leverage the power of Green Science for the formulation of high-performance ingredients of natural origin, using more responsible processes for transformation, extraction, or fermentation.
In 2022, 32% of our ingredients are biobased, derived from abundant minerals or circular processes, contributing to the Group's objective of 95%
Conscious Disposal
We've had our fill of makeup landfill. Our ambition is to help make cosmetics recycling accessible to all and to help ensure that packaging finds a new life after use.
We are investing to help develop makeup recycling technologies and processes and working to expand takeback programs, globally.
In 2022, we collected 50 tons of empty product across seven countries, in 3,200 doors.
Today, recycling systems are not able to accept most make up because make up packaging is too small (less than 20 ml) and is often made of a mix of different materials, all of which are disruptors to recycling.
RECYCLING PARTNER
Maybelline New York is excited to announce a partnership with The Recycling Partnership and the launch of their Small Town Access Fund. This fund will provide access to recycling for communities across the country with populations of less than 50,000. The combined population of these small towns is over 78 million people! Maybelline New York's collaboration which started in 2022, coupled with L’Oréal USA’s seed funding, will impact over 49 thousand households by significantly reducing contamination (trash and other non-recyclables in the recycling bin) and capturing more than 3,500 TONS of quality recyclables.
ABOUT THE RECYCLING PARTNERSHIP
At The Recycling Partnership, we are solving for circularity. As a mission-driven NGO, we are committed to advancing a circular economy by building a better recycling system. We mobilize people, data, and solutions across the value chain to reduce waste and our impact on the environment while also unlocking economic benefits. We work on the ground with thousands of communities to transform underperforming recycling programs; we partner with companies to achieve packaging circularity, increase access to recycled materials, and meet sustainability commitments; and we work with government to develop policy solutions to address the systemic needs of our residential recycling system and advance a circular economy. We foster public-private partnerships and drive positive change at every step of the recycling and circularity process.
Since 2014, we have diverted 1 billion pounds of new recyclables from landfills, provided 1.7 million recycling carts to communities, avoided more than 948,000 metric tons of greenhouse gases, and driven significant reductions in targeted contamination rates. Learn more at recyclingpartnership.org.
FAQ
We are committed to fostering a transparent relationship with our consumer, which starts with sharing our progress to acknowledge the steps we’re taking in our journey to become a more sustainable brand. We will report progress on our sustainability goals on an annual basis and provide updates on our social and digital channels.
Our sustainability data will be audited by an independent auditor to ensure it is factual and accurate.
In this together
Meet some of our team members as they describe how they're helping us be Conscious Together.
Nature is an endless source of innovation and the best sustainability champion; that’s why, at L’Oréal, we have launched our Green Sciences approach. This dedication propels our relentless pursuit of innovation. We work daily for more responsible products without compromising on safety or performance for everyone.
Nadin Ahmed-Gomez
AVP, R&I
At L'Oréal, we aspire to be the most responsible and sustainable beauty business in the world. Regardless of your function, we all play an important part in making responsible choices to help fight climate change – and I am proud and inspired to play my part in building a more sustainable L’Oréal.
Eric Fox
VP, Environment, Health & Safety
Creating the best product is at the core of our mission and the best product cannot compromise on sustainability. Our mission in Development is to help the brand make the best choices for its image and for our planet.
Adeline Houcke
Development