Be it Valentine's, Galentine's, or alone time that you're toasting to on February 14th, we have so many looks of love just for you!
EXPLORE ALL LOOKS
Country/Region
- North America
- Canada (EN)
- Canada: Francais
- USA
- USA: Espanol
- South America
- Argentina
- Brazil
- Central America
- Chile
- Mexico
- Peru
- Uruguay
- Europe
- Austria
- Belgium
- Belgium Francais
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Kazakhstan
- Latvia
- Norway
- Poland
- Portugal
- Romania
- Russia
- Serbia
- Spain
- Sweden
- Switzerland
- The Netherlands
- Turkey
- Ukraine
- United Kingdom
- Africa Middle East
- Egypt
- Gulf Countries (AR)
- Gulf Countries (EN)
- Israel
- Lebanon
- Morocco
- Pakistan
- South Africa
- Asia
- India
- Indonesia
- Japan
- Korea
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Greater China
- Mainland China
- Hong Kong SAR
- Taiwan
- Oceania
- Australia
- New Zealand
By registering, you understand and agree that your data will be collected and used subject to our US Privacy Policy and Terms of Use.
OR SIGN-IN TO YOUR ACCOUNT
Read our Privacy Policy.
FORGOT PASSWORD?
We’ll email you instructions to reset your password. Make sure you enter the same email address you used to sign up to your account
Read our Privacy Policy.
Form is invalid.
TRENDING MAKEUP LOOKS & TUTORIALS
Ready for a fresh take on looks that kill? These are the makeup moves that are turning heads and shaking up the scene.
SUMMER MAKEUP INSPIRATION
Bye, beige! From glass skin to bright splashes of blue, the hottest trends for Summer 2020 are in, and ready to go out for a spin!
GET INSPIRED
MAKEUP LIKE THIS SEASON 4
Learn how to get a bold spring makeup look with ILUVSARAHII!
FOX EYE LOOK
Try this multi-dimensional twist on the cat-eye with a step-by-step how-to by makeup artist Roseandben.
LEARN MORE
SPRING MAKEUP STATEMENTS
BOLD SHAPES & BRIGHT COLORS
Spring beauty is all about pushing the envelope with exciting color and creativity. Discover spring makeup statements with Maybelline!
GET INSPIRED
THE COLORFUL MASCARA CRAZE
4 WAYS TO WEAR COLORFUL MASCARA
Colorful mascara is back in a BIG way! Learn how and when to rock the season's trending shades like cherry, brown, purple and blue mascara!
EXPLORE
TRENDING: BE GLAMOROUS IN GREEN
ST. PATRICK'S DAY LOOKS
Give a nod to St. Patrick's Day by introducing pops of green into your makeup routine. Here's how to get the look!
GET INSPIRED
GET THE LOOK
PERFECT LOOKS FOR PROM
BEAUTY QUEEN STATUS
Just because your prom theme is uninspiring doesn't mean your makeup has to fall flat, too. Get inspired by our prom makeup looks!
GET INSPIRED
VALENTINE'S DAY LOOKS
IDEAS, LOOKS, & TUTORIALS
HOLIDAY MAKEUP IDEAS & LOOKS
GO WINTER WONDER GLAM
Light up your holiday looks with a festive red lipstick, white eyeliner, and the best foundation for dry skin.
GET INSPIRED
GET THE LATEST
BOLD & BLUELOOKS
KEEP IT COOL
One of the season's trendiest makeup shades? Baby, it's BLUE...from electrifying, blue eyeshadow to blue eyeliner and beyond.
EXPLORE MORE
LOOKS TO LOVE
THE BURGUNDYLIP TREND
THE DEEPER SHADES OF RED
Explore Maybelline's spectrum of the most iconic makeup product. Red lipstick makeup.
EXPLORE
GET THE LOOK
Date Night Glam
Take on date night with the perfect pairing- a stunning red lip and glamorous glow!
Learn More
INSPIRATION
HOLOGRAPHICDRAPING
OUT-OF-THIS-WORLD CONTOURING
Get ready for a big reveal! A duo of vibrant, rosy blush tones and a glowing highlighter creates a fresh, out of this world take on contouring.
GET THE LOOK
HALLOWEEN MAKEUP LOOKS
Check out all the best makeup tutorials for Halloween that are sure to make you look like a complete treat!
GET THE LOOK
MOD MAKEUP MUST-HAVE
Look groovy-glam in eyeliner styles that are 60s makeup staples. Get the eyeliner tutorial here!
GET THE LOOK
DISCO THEME DECADENCE
Drench skin in a melted metallic highlighter makeup finish and dust on blue eyeshadow to be the most decadent diva on the dance floor.
GET THE LOOK
FLAPPER MAKEUP
Live the Roaring Twenties IRL. Just create a dramatic smokey eye paired with a dash of red lipstick and sparkle...lots of sparkle.
GET THE LOOK
RED LIPS THAT LAST
Whether you're rocking a decades-themed get-up, vampire makeup, or some other sexy costume for Halloween, chances are you'll need a longwear red lipstick to get you through the night!
SHOP NOW
FALL MAKEUP LOOKS
COZY UP TO VIBRANT, MOODY SHADES
This fall, embrace dramatic, rich tones like burgundy makeup, dark red lipstick, purple eyeliner and blushing cheeks in 'Wine.' Browse the latest beauty trends here!
EXPLORE MORE
BRONZE SMOKEY EYE
Learn how to create this trending fall eyeshadow look with Global Makeup Artist, Erin Parsons!
SHOP THIS LOOK
BACK TO SCHOOL MAKEUP IDEAS
Are back to school makeup ideas starting to test you? Get inspired by Maybelline! Ace every look you try with these easy step-by-step tutorials for the perfect fresh-faced look, cute eyeshadow looks and more!
GET INSPIRED
BE THE BOLDEST IN CLASS
You don't need to be a math-wiz to know that this mascara formula delivers 9x the lash volume in just one coat!
SHOP NOW
GO EVERYDAY GLAM
Playing up your makeup doesn't have to be prom-exclusive! Try this look to bring glam to your everyday.
GET THE LOOK
EXPERIMENT WITH EYE MAKEUP
Experiment outside of science class with eye makeup! Learn how to turn eyeshadow into eyeliner for bold new looks.
GET THE LOOK
NEW PENCIL POUCH GO-TO
Add SuperStay Ink Lipstick Crayon to your pencil pouch for lip color that glides on crayon easy!
SHOP NOW
TRENDING NOW
SUMMER EYELINER LOOK
WHITE SHIMMER EYELINER MEETS FUCHSIA FLASH
Go ahead and flash the boldest and brightest it-girl look for festival season and beyond.
GET THE LOOK
Tips and Tutorials
SOFT PINK FOR SUMMER
One of our favorite beauty babes shows off her romantic side in soft pink Blushed Nudes.
Shop Blushed Nudes
#MNYPRIDE
MAKEUP FOR ALL
Nothing is more beautiful than when you do...you! Flaunt your individuality and creativity with Maybelline New York!
GET INSPIRED
GET THE LATEST
MUSIC FESTIVALLOOKS
GLOW STICK GLAM
Add a bit of rave to your festival look! We're talking bright eyeshadow shades, from yellow to orange to pink, neon eyeliner, glitter lip gloss, and more...
GET INSPIRED
-
WEDDING MAKEUP
Look like a peachy keen queen at all the spring weddings you attend by wearing the shade of the season - peach!
GET THE LOOK -
GET INSPIRED
WEDDING MAKEUP
Romantic yet more natural makeup is timeless and perfect for the bride to be.
GET THE LOOK -
GET INSPIRED
WEDDING MAKEUP
As a bridesmaid, you're still fairly front and center. Try this soft, yet radiant look with a deeper, matte lipstick to stand out without stealing the show.
GET THE LOOK -
GET INSPIRED
WEDDING MAKEUP LOOKS
RSVP 'Yes' to this flirty wedding guest look. Just because it isn't your big day, doesn't mean you can't slay!
GET THE LOOK
COLOR IT UP
Amp up your eyeliner with Maybelline’s NEW Master Precise Ink. Colored liquid eyeliner. Long lasting, 24-hour wear. 7 metallic shades.
-
MAKEUP LOOK
LINEAR EYELINER ON TOP AND BOTTOM LIDS
Use the entire eye area as one creative canvas. Grab your Master Precise Curvy liner, and flaunt the fierce fall eye look you won't be able to get enough of.
GET THE LOOK -
MAKEUP LOOK
METALLIC GOLD EYESHADOW
Flaunt effortless eye makeup but with a major twist - an intentional mistake. Perfectionis ditched, features are accentuated and lips play along in a subtle shade of red.
GET THE LOOK -
MAKEUP LOOK
EMERALD GREEN WINGED EYELINER
Let negative space put a positive spin on your makeup. Liner gets creative. Lips go neutral. And, the vibe is artistic with a hint of total glam.
GET THE LOOK
-
MAKEUP LOOK
UNCOVER UP
In this bold meets soft look, you'll blend the intensity of Lash Sensational Luscious mascara loaded with precious oils for softer, dense lashes and finish with the creamy Color Tattoo Crayon in 'Gold Rush'.
GET THE LOOK -
MAKEUP LOOK
DRAW THE LINE
In this look, make a soft yet significant impact with Lash Sensational Luscious mascara and rock it out with Master Precise Skinny Gel Liner and Master Graphic.
GET THE LOOK -
MAKEUP LOOK
SHAPE SHIFTER
This look, creates shapes that dramatize your eyes. Get soft, dense lashes courtesy of Lash Sensational Luscious mascara. Then, work some shape-shifting magic wtih Color Tattoo in 'Pink Parfait' and 'Creamy Chocolate'.
GET THE LOOK
-
BEAUTY LOOK
BOLD, BOSS LASHES
This stunning daytime look seriously sculpts your lashes and uses the bold lip color of the moment: bright berry. Click to get the look.
Get the Look -
BEAUTY LOOK
EDGY BLUE LINER
Play up your makeup with a bit of unexpected color in this sizzling look of the summer. Hello blue under-eye liner. Click to get the look.
Get the Look -
BEAUTY LOOK
BAREFACED GLAM
Bring a little summer to your smokey eye with this natural, yet glam look. It’s chic, playful, and perfect for a dance party. Click to get the look.
Get the Look
STAY IN THE KNOW
Sign up for the latest news on product launches, makeup tips and trends, sweepstakes and more.
EVERYTHING VALENTINE’S DAY
EXPLORE TREND
EVERYTHING VALENTINE’S DAY
EXPLORE TREND
WEDDING MAKEUP LOOKS
EXPLORE TREND
WEDDING MAKEUP LOOKS
EXPLORE TREND
Spring Makeup Looks
EXPLORE TREND
Spring Makeup Looks
EXPLORE TREND
Holographic Festival Makeup
EXPLORE TREND
Holographic Festival Makeup
EXPLORE TREND
