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COLOR IT UP
FALL MAKEUPINSPIRATION
BACK TO SCHOOL MAKEUP
NUDES MAKEUP
GOLD EYESHADOW LOOKS
EASY SUMMERMAKEUP
HIGH IMPACT COLORS
Glow Forth
Festival Makeup: The Ultimate Glow
Festival Makeup Look Tutorial
THE BEST MAKEUP TRENDS FOR SPRING
MASTER CAMO COLOR CORRECTING PALETTE
DREAM CUSHION LIQUID FOUNDATION
Big Shot
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GET THE LOOK
POWER BOSS LOOK
Swipe on Big Shot mascara and a red-hot lip for a look that demands attention. Find out how to get the complete look with our step-by-step tutorial.
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FLIRTY BOSS LOOK
Use Big Shot mascara to rock a flirty fringe of lashes that never back down. Find out how to get this complete look now.
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GET THE LOOK
CHILL BOSS LOOK
Play it cool? That's you. Show off a perfectly laid-back look with Big Shot mascara and a gourgeous glow. Find out how to get the complete look.
LEARN HOW -
GET THE LOOK
CHILL BOSS LOOK
Play it cool? That's you. Show off a perfectly laid-back look with Big Shot mascara and a gourgeous glow. Find out how to get the complete look.
LEARN HOW
STROBE TO GLOW
HOLIDAY MAKEUP TREND 2016
GO GLITZY
Looking to shine bright in a glam makeup trend this holiday season? Why not rock lashes that flaunt the wing effect with Falsies Push Up Angel Mascara? Then, if you’re feeling daring, add a bold pop of lipcolor with Loaded Bolds lip color. With a look this glitzy, killer confidence comes easier than ever. VIEW THE TREND
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HOLIDAY MAKEUP LOOK
BASK IN THE HOLIDAY BEAUTY
This holiday season, an emerging beauty trend we’re totally into is the one that lives up to the glitz and glamor of the city. Unveil lashes that are flared and fierce. Plus, get ready to flaunt lips that make hearts flutter.
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NEW YEAR'S EVE MAKEUP LOOK
MIDNIGHT KISS BLURRY LIPS
This New Year’s Eve look has your lips hinting at a post-midnight kiss with Loaded Bolds ‘Midnight Merlot’ and ‘Pitch Black’. Let your winged eyelashes flirt and flutter all night long courtesy of Falsies Push Up Angel mascara. Go on and flaunt as much as you want.
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NEW YEAR'S EVE MAKEUP LOOK
NEW YEAR, NEW COLOR METALLIC MAKEUP
Own the New Year with a hot new makeup look. Let your eyes do the talking with a moody metallic shimmer from The Rock Nudes Palette. Meanwhile, dress down your pout with understated lips, using Loaded Bolds ‘Mauve It’.
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HOLIDAY MAKEUP LOOK
GLAMOROUS GLITTER SHIMMERY EYES
In this look, we’re embracing everything glitter. Make your eye makeup shine with Color Tattoo Eye Chrome in 'Fool’s Gold’ and put your pout on notice with Loaded Bolds lip color 'Raging Raisin'.
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HALLOWEEN CAT MAKEUP TUTORIAL
WING EFFECT
PLAY UP YOUR FALL EYES
COLOR TATTOO EYE CHROME™
When in the mood to misbehave, make sure your makeup is just as mischievous. Get in on the metallic intensity of Color Tattoo Eye Chrome and play up those eyes for fall. VIEW THE TREND
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MAKEUP LOOK
EYES THAT MISBEHAVE
Time for an eye look that flaunts rebellion while embracing simplicity. Keep Color Tattoo Eye Chrome close and let's roll.
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MAKEUP LOOK
LINEAR EYELINER ON TOP AND BOTTOM LIDS
Use the entire eye area as one creative canvas. Grab your Master Precise Curvy liner, and flaunt the fierce fall eye look you won't be able to get enough of.
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MAKEUP LOOK
METALLIC GOLD EYESHADOW
Flaunt effortless eye makeup but with a major twist - an intentional mistake. Perfectionis ditched, features are accentuated and lips play along in a subtle shade of red.
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MAKEUP LOOK
EMERALD GREEN WINGED EYELINER
Let negative space put a positive spin on your makeup. Liner gets creative. Lips go neutral. And, the vibe is artistic with a hint of total glam.
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BACK TO SCHOOL
Baby Lips®
Turn up the heat this season by turning back the clock. Throw on a backpack, unleash that free spirit and go to town with your forever fave Baby Lips in all their glowing glory. View The Trend
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MAKEUP LOOK
KICK BACK THE CLOCK
No better time than now to flaunt fresh, dewy skin, a hint of color and a powerful pout thanks to Baby Lips.
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MAKEUP LOOK
FEARLESS, FRESH FACE
Put your dewy-looking skin in the spotlight. Grab your fave tool —Baby Lips Moisturizing Balm. Make some mischief. And let’s watch you conquer a bright, fresh, natural makeup look.
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MAKEUP LOOK
ETHEREAL EYES
The mood is sporty meets fun and feminine. Shadows blend effortlessly. Liner is skipped. Mascara is minimal. It’s all paired with sheer, balmy lips and a killer personality.
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MAKEUP LOOK
COLORFUL HINTS
Bring a little summer to your smokey eye with this natural, yet glam look. It’s chic, playful, and perfect for a dance party. Click to get the look.
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Watch them in action
BABY LIPS®
GET THE FULL-FAN EFFECT
LASH SENSATIONAL LUSCIOUS MASCARA
The hottest trends this year are letting eyes lead the way. It's time to flaunt lashes powered with the volumizing formula of Lash Sensational Luscious mascara and rock a mega-fanned, mega-luscious look. VIEW THE TREND
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MAKEUP LOOK
THE EYES HAVE IT
Let mega-luscious, soft yet dense lashes lead the way and show you how done up eyes can carry any mood. Unleash your inner artist and get inspired by these latest looks.
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MAKEUP LOOK
UNCOVER UP
In this bold meets soft look, you'll blend the intensity of Lash Sensational Luscious mascara loaded with precious oils for softer, dense lashes and finish with the creamy Color Tattoo Crayon in 'Gold Rush'.
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MAKEUP LOOK
DRAW THE LINE
In this look, make a soft yet significant impact with Lash Sensational Luscious mascara and rock it out with Master Precise Skinny Gel Liner and Master Graphic.
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MAKEUP LOOK
SHAPE SHIFTER
This look, creates shapes that dramatize your eyes. Get soft, dense lashes courtesy of Lash Sensational Luscious mascara. Then, work some shape-shifting magic wtih Color Tattoo in 'Pink Parfait' and 'Creamy Chocolate'.
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SEE IT IN ACTION
THE FULL-FAN EFFECT
BOLDLY SCULPTED LASHES THE SPIDER EFFECT
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BEAUTY LOOK
GET HOT CELEB LASHES
If you want the celeb lash look and an easy way to rock it, look no further. These three boldly-sculpted looks are made simple with the all new Spider Effect™ mascara.
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BEAUTY LOOK
BOLD, BOSS LASHES
This stunning daytime look seriously sculpts your lashes and uses the bold lip color of the moment: bright berry. Click to get the look.
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BEAUTY LOOK
EDGY BLUE LINER
Play up your makeup with a bit of unexpected color in this sizzling look of the summer. Hello blue under-eye liner. Click to get the look.
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BEAUTY LOOK
BAREFACED GLAM
Bring a little summer to your smokey eye with this natural, yet glam look. It’s chic, playful, and perfect for a dance party. Click to get the look.
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SPIDER EFFECT™
HEAVY METAL NUDES WINTER 2016
Dare to give in to your dark side in heavy metal blues, ethereal silvers, and smokey shades of grey.
WHITE HOT WINTER HOLIDAY 2015
WOW WITH FULL BROWS
Inspiration
Bold Red Lips
BOLD LIPS GET BLURRED
FALL 2015
With bold lips that blur the lines, she moves from scene to scene. Watch her go, but don’t try to box her in. Discover the Trend
SIMPLE FALL MAKEUP
BACK TO SCHOOL
SUMMER 2015
We’re going back to school, with glossy pink lips, tricked out accessories and “all eyes on me” attitude. Discover The Trend
HOW TO: AFTER SCHOOL MAKEUP
BLUSHED NUDES
SUMMER 2015
Dare to bare it all in soft pinks and rose gold tones. Inspired by the boudoir, but meant to be worn where all eyes can see. Are you blushing yet? Discover the Trend
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THE LINEUP
SUMMER GOES NUDE
Sometimes going nude is the boldest move. The ‘fresh-faced’ look is tricky to pull off, but when done right, it can be universally stunning. We rounded up our top four ways to go nude and still make a statement.
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The Lineup
MAKE IT ROSE
Accentuate eyes with the rose gold shade from the Blushed Nudes palette. Complete the look: Leave your lips nude, but add a subtle hint of sunshine to your skin with Dream Lumi highlighter.
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THE LINEUP
GO BOLD ON TOP
If your brow game is on point, you’ll always kill it. Sculpt your natural beauties with Brow Drama sculpting mascara. Complete the look by highlighting your cheeks and the bridge of your nose with Master Hi-Light.
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THE LINEUP
DEWY GLOW
Give your skin a youthful, dewy glow and accentuate the look with Baby Lips in a clear or light shade. Use the lip balm on cheekbones, bridge of nose and Cupid’s bow for subtle shine.
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THE LINEUP
PLAY UP THE POUT
If a bold lip is your jam you can still play up your pout without breaking the nude illusion. Give your lips a healthy dose of moisture and a hint of pretty pink or peach pigment with your favorite Baby Lips balm.
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SOFT PINK FOR SUMMER
CHAOTIC LASHES
SUMMER 2015
The look is a perfectly sexy mess, with chaotic lashes and tousled hair. The mood is a little mysterious. The only question: are you bold enough to brush with chaos? Discover the Trend
THERE’S NO TIME FOR MAYBES
REBEL BLOOM
SPRING 2015
Pastels are all grown up and ready to rebel, with pinks that pop and purples with punch. Get the look, and turn up the attitude on spring. Discover The TrendSpider Effect Trend
Spider Effect Trend
COLOSSAL SPIDER CAMPAIGN TREND
COLOSSAL SPIDER CAMPAIGN TREND
The Rock Nudes
The Rock Nudes
Spring 2015
