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Home Makeup Trends

Trending Now

Ready for a fresh take on looks that kill?  These are the makeup moves that are turning heads and shaking up the scene. 

Glow Forth

Now trending in makeup: a summer glow, and lots of it. Carry good light everywhere you go with rainbow face highlighters and illuminating powders made for endless amped-up looks.
DISCOVER

Festival Makeup: The Ultimate Glow

Inspired by Gigi Hadid’s ultimate festival makeup look, social media influencer @GINASHKEDA shows us how to recreate the ultimate glow. Discover The Trend

TRENDS

Festival Makeup Look Tutorial

Watch how Gina Shkeda gets Gigi Hadid's ultimate festival makeup look.
SPRING MAKEUP TRENDS 2017

THE BEST MAKEUP TRENDS FOR SPRING

WINTER’S OVER. BRIGHTEN UP.
Achieve vivid, fun, and bold Spring looks using bursts of colors from Maybelline’s must-have products.
DISCOVER THE TREND
GET THE LATEST

MASTER CAMO COLOR CORRECTING PALETTE

3 EASY STEPS. 1 PALETTE.
Struggling with redness, dark circles or dark spots? Take your concealer routine to the next level with Maybelline’s new Master Camo Color Correcting Palettes. Correct, conceal and highlight for an instantly flawless finish.
EXPLORE MORE
GET THE LATEST

DREAM CUSHION LIQUID FOUNDATION

FRESH FACED FINISH
Reimagine complete, luminous coverage with Maybelline’s NEW Dream Cushion Liquid Foundation. Available in 8 shades, this innovative liquid foundation puts fresh-faced perfection in the palm of your hand.
EXPLORE MORE

Watch

Big Shot

Ready to kick major lash? See how Big Shot mascara take lashes from basic to boss in just one dip.
  • GET THE LOOK

    POWER BOSS LOOK

    Swipe on Big Shot mascara and a red-hot lip for a look that demands attention. Find out how to get the complete look with our step-by-step tutorial.

    LEARN HOW
  • GET THE LOOK

    FLIRTY BOSS LOOK

    Use Big Shot mascara to rock a flirty fringe of lashes that never back down. Find out how to get this complete look now.

    LEARN HOW
  • GET THE LOOK

    CHILL BOSS LOOK

    Play it cool? That's you. Show off a perfectly laid-back look with Big Shot mascara and a gourgeous glow. Find out how to get the complete look.

    LEARN HOW
  • GET THE LOOK

    CHILL BOSS LOOK

    Play it cool? That's you. Show off a perfectly laid-back look with Big Shot mascara and a gourgeous glow. Find out how to get the complete look.

    LEARN HOW
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IT’S TIME TO

STROBE TO GLOW

SCULPT WITH EASE
This creamy formula with micro-fine pearls lets you apply targeted highlighting in seconds. Easily add dimension and glow to your features and discover the power of the strobe effect.
EXPLORE

HOLIDAY MAKEUP TREND 2016

GO GLITZY

Looking to shine bright in a glam makeup trend this holiday season? Why not rock lashes that flaunt the wing effect with Falsies Push Up Angel Mascara? Then, if you’re feeling daring, add a bold pop of lipcolor with Loaded Bolds lip color. With a look this glitzy, killer confidence comes easier than ever. VIEW THE TREND
  • HOLIDAY MAKEUP LOOK

    BASK IN THE HOLIDAY BEAUTY

    This holiday season, an emerging beauty trend we’re totally into is the one that lives up to the glitz and glamor of the city. Unveil lashes that are flared and fierce. Plus, get ready to flaunt lips that make hearts flutter.

    VIEW THE TREND
  • NEW YEAR'S EVE MAKEUP LOOK

    MIDNIGHT KISS BLURRY LIPS

    This New Year’s Eve look has your lips hinting at a post-midnight kiss with Loaded Bolds ‘Midnight Merlot’ and ‘Pitch Black’. Let your winged eyelashes flirt and flutter all night long courtesy of Falsies Push Up Angel mascara. Go on and flaunt as much as you want.

    GET THE LOOK
  • NEW YEAR'S EVE MAKEUP LOOK

    NEW YEAR, NEW COLOR METALLIC MAKEUP

    Own the New Year with a hot new makeup look. Let your eyes do the talking with a moody metallic shimmer from The Rock Nudes Palette. Meanwhile, dress down your pout with understated lips, using Loaded Bolds ‘Mauve It’.

    GET THE LOOK
  • HOLIDAY MAKEUP LOOK

    GLAMOROUS GLITTER SHIMMERY EYES

    In this look, we’re embracing everything glitter. Make your eye makeup shine with Color Tattoo Eye Chrome in 'Fool’s Gold’ and put your pout on notice with Loaded Bolds lip color 'Raging Raisin'.

    GET THE LOOK
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HALLOWEEN CAT MAKEUP TUTORIAL

Turn a killer cat eye into an on point Halloween makeup look in a few easy steps GET THE LOOK
FLAUNT THE

WING EFFECT

Long, flared and flirty lashes
The new Falsies Push Up Angel Mascara lifts your lashes from the roots. Go on, flutter and flaunt glamorous, voluminous lashes.
EXPLORE

PLAY UP YOUR FALL EYES

COLOR TATTOO EYE CHROME™

When in the mood to misbehave, make sure your makeup is just as mischievous. Get in on the metallic intensity of Color Tattoo Eye Chrome and play up those eyes for fall. VIEW THE TREND
  • MAKEUP LOOK

    EYES THAT MISBEHAVE

    Time for an eye look that flaunts rebellion while embracing simplicity. Keep Color Tattoo Eye Chrome close and let's roll.

    VIEW THE TREND
  • MAKEUP LOOK

    LINEAR EYELINER ON TOP AND BOTTOM LIDS

    Use the entire eye area as one creative canvas. Grab your Master Precise Curvy liner, and flaunt the fierce fall eye look you won't be able to get enough of.

    GET THE LOOK
  • MAKEUP LOOK

    METALLIC GOLD EYESHADOW

    Flaunt effortless eye makeup but with a major twist - an intentional mistake. Perfectionis ditched, features are accentuated and lips play along in a subtle shade of red.

    GET THE LOOK
  • MAKEUP LOOK

    EMERALD GREEN WINGED EYELINER

    Let negative space put a positive spin on your makeup. Liner gets creative. Lips go neutral. And, the vibe is artistic with a hint of total glam.

    GET THE LOOK
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BACK TO SCHOOL

Baby Lips®

Turn up the heat this season by turning back the clock. Throw on a backpack, unleash that free spirit and go to town with your forever fave Baby Lips in all their glowing glory. View The Trend
  • MAKEUP LOOK

    KICK BACK THE CLOCK

    No better time than now to flaunt fresh, dewy skin, a hint of color and a powerful pout thanks to Baby Lips.

    View The Trend
  • MAKEUP LOOK

    FEARLESS, FRESH FACE

    Put your dewy-looking skin in the spotlight. Grab your fave tool —Baby Lips Moisturizing Balm. Make some mischief. And let’s watch you conquer a bright, fresh, natural makeup look.

    Get the Look
  • MAKEUP LOOK

    ETHEREAL EYES

    The mood is sporty meets fun and feminine. Shadows blend effortlessly. Liner is skipped. Mascara is minimal. It’s all paired with sheer, balmy lips and a killer personality.

    Get the Look
  • MAKEUP LOOK

    COLORFUL HINTS

    Bring a little summer to your smokey eye with this natural, yet glam look. It’s chic, playful, and perfect for a dance party. Click to get the look.

    Get the Look
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Watch them in action
BABY LIPS®

Watch your pout turn a pink that’s all you. Baby Lips Glow Balm reacts to your personal pH levels to reveal a shade of pink that’s truly you. Get the glow.
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Baby Lips® Glow Balm
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Baby Lips® Glow Balm

GET THE FULL-FAN EFFECT

LASH SENSATIONAL LUSCIOUS MASCARA

The hottest trends this year are letting eyes lead the way. It's time to flaunt lashes powered with the volumizing formula of Lash Sensational Luscious mascara and rock a mega-fanned, mega-luscious look. VIEW THE TREND
  • MAKEUP LOOK

    THE EYES HAVE IT

    Let mega-luscious, soft yet dense lashes lead the way and show you how done up eyes can carry any mood. Unleash your inner artist and get inspired by these latest looks.

    VIEW THE TREND
  • MAKEUP LOOK

    UNCOVER UP

    In this bold meets soft look, you'll blend the intensity of Lash Sensational Luscious mascara loaded with precious oils for softer, dense lashes and finish with the creamy Color Tattoo Crayon in 'Gold Rush'.

    GET THE LOOK
  • MAKEUP LOOK

    DRAW THE LINE

    In this look, make a soft yet significant impact with Lash Sensational Luscious mascara and rock it out with Master Precise Skinny Gel Liner and Master Graphic.

    GET THE LOOK
  • MAKEUP LOOK

    SHAPE SHIFTER

    This look, creates shapes that dramatize your eyes. Get soft, dense lashes courtesy of Lash Sensational Luscious mascara. Then, work some shape-shifting magic wtih Color Tattoo in 'Pink Parfait' and 'Creamy Chocolate'.

    GET THE LOOK
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SEE IT IN ACTION
THE FULL-FAN EFFECT

See the volumizing formula of Lash Sensational Luscious mascara capture lashes from root to tip fora full-fan effect while the precious oils add a softer, denser finish.
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LASH SENSATIONAL® LUSCIOUS MASCARA
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Lash Sensational® Luscious Washable Mascara

BOLDLY SCULPTED LASHES THE SPIDER EFFECT

This summer, the look of the moment features eyes that pop like never before. Let’s get big, fierce, and boldly-sculpted. View The Trend
  • BEAUTY LOOK

    GET HOT CELEB LASHES

    If you want the celeb lash look and an easy way to rock it, look no further. These three boldly-sculpted looks are made simple with the all new Spider Effect™ mascara.

  • BEAUTY LOOK

    BOLD, BOSS LASHES

    This stunning daytime look seriously sculpts your lashes and uses the bold lip color of the moment: bright berry. Click to get the look.

    Get the Look
  • BEAUTY LOOK

    EDGY BLUE LINER

    Play up your makeup with a bit of unexpected color in this sizzling look of the summer. Hello blue under-eye liner. Click to get the look.

    Get the Look
  • BEAUTY LOOK

    BAREFACED GLAM

    Bring a little summer to your smokey eye with this natural, yet glam look. It’s chic, playful, and perfect for a dance party. Click to get the look.

    Get the Look
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See The
SPIDER EFFECT™

Watch her eyes pop like your favorite pop star’s. Spider Effect™ mascara elongates lashes, while the asymmetrical, spiked brush separates and sculpts into bold tips.
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COLOSSAL SPIDER EFFECT™
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Volum' Express® The Colossal Spider Effect™ Washable Mascara

HEAVY METAL NUDES WINTER 2016

Dare to give in to your dark side in heavy metal blues, ethereal silvers, and smokey shades of grey. 


Discover The Trend

WHITE HOT WINTER HOLIDAY 2015

The weather outside may be frosty, but inside you’ll turn up the heat in winter whites, cool metallics, and red-hot lips.


Discover The Trend

Tips & Tutorials

WOW WITH FULL BROWS

Find out how to get full, bold and fierce brows in under a minute.
Shop Brow Define & Fill Duo
BOLD BROWS, BOLDER LIPS
Shop Now
REBEL RED
Shop Now

Inspiration
Bold Red Lips

This holiday season, let’s play up all the ravishing red lipsticks in our arsenal with Maybelline Color Sensational. Whichever red you choose with this makeup guide, you’re sure to turn up the heat this winter.
See Products
PLUM PERFECT
Shop Now
RICH RUBY
Shop Now
SMOKEY EYED, RED LIPPED
Shop Now

BOLD LIPS GET BLURRED

FALL 2015

With bold lips that blur the lines, she moves from scene to scene. Watch her go, but don’t try to box her in. Discover the Trend

Trends

SIMPLE FALL MAKEUP

Trade in summer’s brighter makeup for Stephanie’s simple fall look that you can wear every day.
Shop Color Blur

BACK TO SCHOOL

SUMMER 2015

We’re going back to school, with glossy pink lips, tricked out accessories and “all eyes on me” attitude. Discover The Trend

Tips and Tutorials

HOW TO: AFTER SCHOOL MAKEUP

Claudia gets you out of class and out to play with this flirty, fun after school makeup look.
SHOP COLOSSAL CHAOTIC

BLUSHED NUDES

SUMMER 2015

Dare to bare it all in soft pinks and rose gold tones. Inspired by the boudoir, but meant to be worn where all eyes can see. Are you blushing yet? Discover the Trend
  • THE LINEUP

    SUMMER GOES NUDE

    Sometimes going nude is the boldest move. The ‘fresh-faced’ look is tricky to pull off, but when done right, it can be universally stunning. We rounded up our top four ways to go nude and still make a statement.

  • The Lineup

    MAKE IT ROSE

    Accentuate eyes with the rose gold shade from the Blushed Nudes palette. Complete the look: Leave your lips nude, but add a subtle hint of sunshine to your skin with Dream Lumi highlighter.

    Shop Blushed Nudes
  • THE LINEUP

    GO BOLD ON TOP

    If your brow game is on point, you’ll always kill it. Sculpt your natural beauties with Brow Drama sculpting mascara. Complete the look by highlighting your cheeks and the bridge of your nose with Master Hi-Light.

    Shop Great Lash
  • THE LINEUP

    DEWY GLOW

    Give your skin a youthful, dewy glow and accentuate the look with Baby Lips in a clear or light shade. Use the lip balm on cheekbones, bridge of nose and Cupid’s bow for subtle shine.

    Shop Baby Lips
  • THE LINEUP

    PLAY UP THE POUT

    If a bold lip is your jam you can still play up your pout without breaking the nude illusion. Give your lips a healthy dose of moisture and a hint of pretty pink or peach pigment with your favorite Baby Lips balm.

    Shop Baby Lips
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Tips and Tutorials

SOFT PINK FOR SUMMER

One of our favorite beauty babes shows off her romantic side in soft pink Blushed Nudes.
Shop Blushed Nudes

CHAOTIC LASHES

SUMMER 2015

The look is a perfectly sexy mess, with chaotic lashes and tousled hair. The mood is a little mysterious. The only question: are you bold enough to brush with chaos? Discover the Trend

Inspirations

THERE’S NO TIME FOR MAYBES

Gone are the days of letting self-doubt stop us from owning every version of ourselves. Now’s the time to hide nothing. Show off everything. With no regrets, no apologies, and definitely #NoMaybes.

REBEL BLOOM

SPRING 2015

Pastels are all grown up and ready to rebel, with pinks that pop and purples with punch. Get the look, and turn up the attitude on spring. Discover The Trend

Spider Effect Trend

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Spider Effect Trend

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COLOSSAL SPIDER CAMPAIGN TREND

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COLOSSAL SPIDER CAMPAIGN TREND

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The Rock Nudes

Explore More

The Rock Nudes

Explore More

Spring 2015

Spring 2015 Rebel Blooms

Spring 2015

Spring 2015 Rebel Blooms

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