Fun fact: So, lipstick was first invented thousands of years ago by intrepid glamazons who wanted to add a kick of color to their lips while mastering fire and creating civilization, but did you know that now-ubiquitous lip gloss wasn't invented until 1930? That's right, until movie makeup genius Max Factor realized that a sexy wet-sheen on lips enhanced mouths of all sizes and shapes, women of the world existed without it.
Today, lip gloss is one of the top selling makeup categories in the world, and has spawned a million variations. Tinted, plumping, long-lasting, flavored, shimmery... the list goes on. As a general rule, the thicker and shinier the lip gloss, the "stickier" it will be. Softer, more balm-like formulas give a more natural sheen, but also wear off easier. Tinted lip glosses add a touch of color to lips as well, though not at much as lipstick.
The latest formulas are made with skincare-like enhancements to hydrate and benefit lips. Our new Lifter Lip Gloss Makeup is infused with hyaluronic acid which visibly smoothes lips and enhances lip contours for plumped, fuller-looking lips.