Brave together
A global initiative to support everyone experiencing anxiety and depression. In partnership with our community of mental health experts, we've created support tools to help navigate everything from spotting the signs, to how to practice self care, to exploring resources.
MISSION
COMMITMENTS
RESOURCES
BE BRAVE.
HAVE THE TALK.
HELP A FRIEND.
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WATCH NOW : OUR LOCAL IMPACT WORLDWIDE
Witness the powerful, worldwide impact of Maybelline’s Brave Together program in a new mini-documentary series presented by the World Health Organization Foundation.
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Brave Together’s Local Impact
1 in 4 people are experiencing anxiety or depression right now. We believe that no one should struggle alone. The mini-documentary series highlights Brave Together's impact on democratizing mental health support for all with a focus on the local work done in Japan, India and the US.
My name is Trisha Ayyagari and I'm the global brand president of Maybelline New York. Maybelline's mission is to give everyone the self-confidence to express their beauty. We know that makeup can be a part of that, but the real work starts on the inside. One in four people suffer from anxiety and depression, and the issue is even more exacerbated amongst young people. That's why we started Brave Together to support those facing anxiety or depression. We partner with over 45 ngos around the world to deliver free one-to-one support, and we ensure that it's adapted to the local cultural context. All of the countries and all of the NGOs have really rallied around this mission, but we still have a long ways to go. We are committed to making free one-to-one support accessible to all so that no one has to struggle alone.
BE PRESENT
Trust your instincts when something feels off. Know what to look for.
Unlike physical health, experiencing mental health challenges often comes with a lot of vulnerability and sensitivity, which can leave people feeling less than ready to share.
Everybody has off days or even off stretches of days, but when interference becomes persistent, then it’s important to take note. Areas in which you may notice change: Changes in appearance, mood, speech, behavior, their relationships, their academic performance, their level of engagement with hobbies and things they enjoy doing, sleep patterns or even their physical health and hygiene.
RIGHT SETTING
Look for a good time and place to start the conversation.
While some people might find that starting a conversation with a friend in the midst of everyday life, like at the cafeteria or at the gym, is helpful – be mindful that what your friend shares may be overheard in public places. Having a private talk is safest.
Be well fed, rested, calm and alert
Be prepared to fully listen
Silence your cell phone (and put it away)
Respect privacy
Don't make promises you can't keep (regarding safety)
ASK QUESTIONS
Share what you notice and ask about it.
The first tip is to be as concrete and specific as possible about what you have noticed. It is harder for your friend to dismiss your inquiry with an “I’m ok” if they are asked to recognize the changes or behaviors you point out.
The best way to show compassion is to simply listen for words and emotions, rather than starting to think about how you might fix something. Feeling heard can be very powerful and healing.
VALIDATE FEELINGS
Listen deeply and show support.
Validating feelings doesn't have to be hard, and it doesn't even have to involve a lot of words. Nodding your head and maintaining eye contact when someone is sharing something vulnerable with you can be very validating.
Sometimes you can do all the right things and still meet resistance. If you do, it’s OK. Don’t push hard if someone isn’t ready to share, it’s more important to keep the door open. Stay connected and check on them periodically.
ENCOURAGE ACTION
Know and share your resources.
Exercise, meditation, volunteering, etc. – support their form of self-care and even offer to join them in activities that help them in their journey.
It is not your responsibility to be an expert or clinician. Be prepared to share local resources available at your school or community where they can go to seek real help. Also encourage them to save a crisis text line in their phone.
NEED TO TALK? TEXT TOGETHER TO 741741
If you are feeling anxious or depressed, text TOGETHER to 741741 and you will be connected with a trained Crisis Counselor. Crisis Text Line is here to support any type of mental health crisis.
OUR PARTNERS
ASK QUESTIONS
Share what you notice and ask about it.
Crisis Text Line offers free 24/7 confidential text support for any type of mental health crisis. If you are experiencing anxiety or depression, text TOGETHER to 741741 in the U.S. to be connected with a trained Crisis Counselor.
The Jed Foundation is a nonprofit dedicated to protecting the mental and emotional health of teens and young adults within the U.S
NAMI, the National Alliance on Mental Illness, is dedicated to building better lives for American individuals and families affected by mental illness through advocacy, awareness, and education.
MEET OUR VOICES
Get real world advice from brave people who inspire us daily with the work they do to amplify mental health awareness through conversation, education, and advocation.
ELYSE FOX
SUM UP SAD GIRLS CLUB IN ONE SENTENCE. GO!
We are a mental health community prioritizing real talk over small talk when it comes to mental health.
WHAT IS YOUR GO-TO FORM OF SELF CARE?
As a new mom, entrepreneur, and a Capricorn, I'm always in work mode. Rest is the best way for me to reset and take on what's to come.
IS THERE AN APP THAT HELPS KEEP YOU GROUNDED?
I've created a few Spotify playlists for detaching from the world and catching a vibe.
LARISSA MAY
SUM UP #HALFTHESTORY IN ONE SENTENCE. GO!
#HalfTheStory is non-profit on a mission to help youth develop a healthy relationship with technology.
WHAT IS YOUR FAVE FORM OF SELF-CARE? Dancing. There’s no better way to let go. It’s a return to my younger self.
IS THERE AN APP THAT HELPS KEEP YOU GROUNDED?
Jour. It’s a guided journaling app with prompts for every mood, obstacle, and intention.
STORM REID
WHAT IS YOUR CONNECTION TO MENTAL HEALTH?
I’m privileged to be a part of a show and brands that care deeply about mental health. Mental health can look different for everyone, so I try my best to be of service when caring, talking about, and recognizing mental health in others while also taking care of myself.
WHAT IS YOUR GO-TO FORM OF SELF-CARE?
Listening to music is a big part of my self-care routine. I don’t care where I’m at in the world or how I’m feeling; turning on music makes me feel better.
WHAT DOES RAISE YOUR HAND MEAN TO YOU?
While it is a challenging topic to talk about, it’s essential, and this provides people an opportunity to engage in conversation about mental health to make them feel less alone.
Maybelline has always believed in the power of making things happen in your life, and we know that mental health is critical in feeling ready to do that. We want to use our brand’s global reach to drive this conversation and make support easily accessible.
TRISHA AYYAGARI
Maybelline New York Global Brand President
FAQ
Anxiety & depression look different on everyone, which makes it hard to diagnose. Each condition has its own set of unique symptoms, that can overlap. Here are the 10 common signs to help identify if you or someone you care about might be living with anxiety or depression.
- Feeling very sad or withdrawn for more than two weeks
- Trying to harm or end one’s life & or making plans to do so
- Severe, out-of-control, risk-taking behavior that causes harm to self or others
- Sudden overwhelming fear for no reason, sometimes with a racing heart, physical discomfort or difficulty breathing
- Significant weight loss or gain
- Seeing, hearing, or believing things that aren’t real
- Excessive use of alcohol or drugs
- Drastic changes in mood , behavior, personality, or sleeping habits
- Extreme difficulty concentrating or staying still
- Intense worries or fears that get in the way of daily activities