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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

SPIDER EFFECT

Open your eyes to Colossal Spider Effect mascara. New formula and spiked brush create boldly-sculpted tips that make your eyes pop like never before.

MNY LINER GALLERY

Turn your eyes into your new favorite canvas at the Maybelline Liner Gallery. Discover. Learn. Create.

MEET BROW PLAY

Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!

SPOTLIGHT
MASCARA

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
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Lash Sensational® Luscious Washable Mascara
Lash Sensational® Luscious Washable Mascara
Softer, denser lashes. The full-fan effect goes luscious.
( 46 ) Shop Now
Lash Sensational® Washable Mascara
Lash Sensational® Washable Mascara
Achieve layers of lashes for a sensational full-fan effect.
( 49 ) Shop Now

SPOTLIGHT
EYELINER

LINE UP YOUR EYE LOOK

Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
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Master Precise Skinny™ Gel Pencil
Master Precise Skinny™ Gel Pencil
Always sharp eyeliner that lasts all day.
( 36 ) Shop Now

SPOTLIGHT
EYESHADOW

GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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ColorTattoo® Concentrated Crayon
ColorTattoo® Concentrated Crayon
Playful color intensity + up to 24-hour wear
( 12 ) Shop Now
The Rock Nudes™ Eye Shadow Palette
The Rock Nudes™ Eye Shadow Palette
Do you dare to go nude? Rock it like no other!
( 25 ) Shop Now

BEST SELLERS

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  • Eyeliner
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  • Mascara
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    • The Falsies®
    • Volum' Express®
    • Volum' Express® The Colossal
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Spider Effect Trend

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Spider Effect Trend

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The Rock Nudes

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The Rock Nudes

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Holiday 2015

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Holiday 2015

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Color Blur Trend Story

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Color Blur Trend Story

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