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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

JUST ARRIVED

The City Mini Palette
Rooftop Bronzes
Rooftop Bronzes
The City Mini Palette
Create amped-up eye looks perfect for any occasion.
( 0 ) Shop Now
Brow Drama® Shaping Chalk™ Powder
Soft Brown
Soft Brown
Brow Drama® Shaping Chalk™ Powder
Now, softly shaped, boldly filled brows made easy!
( 370 ) Shop Now

BEST SELLERS

Lash Sensational® Luscious Washable Mascara
Very Black
Very Black
Lash Sensational® Luscious Washable Mascara
Softer, denser lashes. The full-fan effect goes luscious.
( 66 ) Shop Now
Master Precise Curvy™
Black
Black
Master Precise Curvy™
Liquid eyeliner with a shaped grip + precise tip.
( 23 ) Shop Now

EXPERT WEAR EYESHADOW

Extraordinary creamy rich color and incredible wear that lasts up to 14 hours.

24K NUDES PALETTE

Dare to go nude with pure gold! Create 13 eyeshadow looks from one palette.

MNY LINER GALLERY

Turn your eyes into your new favorite canvas at the Maybelline Liner Gallery. Discover. Learn. Create.

MEET BROW PLAY

Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!
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    • The Falsies®
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    • Volumizing
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