Eye Makeup - Brow Liner, Eye Liner, Eye Shadow & Mascara - Maybelline

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EYES

ALL

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

NEW LASH LIFTING MASCARA

Get an instant lash lift effect. The NEW Falsies Lash Lift Mascara serves up dramatic length, volume and lift instantly with all-day wear.

EYELINER MADE HYPER EASY

Skip the struggle, not the line, with New Hyper Easy Liquid Eyeliner. The flex tip brush and custom hexagonal grip give optimal control and easy application that lasts up to 24 hours.

NUDES OF NEW YORK PALETTE

Discover our new 16 pan eyeshadow palette with shades designed to flatter all skin tones. Inspired by the diversity of New York City.
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  • Brow
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    • Benefit
      • Blendable
      • Defining
      • Filling
      • Highlighting
      • Long Wearing
      • Mattifying
      • Sculpting
      • Setting
      • Shaping
      • Smudge Proof
      • Waterproof
    • Brand
      • Brow Drama®
      • Define-A-Brow®
      • Eyestudio®
      • TattooStudio™
      • Total Temptation™
    • Coverage
      • Full
      • Light
      • Medium
    • Finish
      • Matte
      • Natural
      • Pearl
    • Form
      • Foam
      • Gel
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  • Eyeliner
    • All
    • Benefit
      • Blendable
      • Defining
      • Highlighting
      • Long Wearing
      • Mattifying
      • Smudge Proof
      • Waterproof
    • Brand
      • Define-A-Line®
      • Expert Wear®
      • Eyestudio®
      • Line Express®
      • Line Stiletto®
      • Master Prime®
      • TattooStudio™
      • Ultra Liner®
      • Unstoppable®
    • Coverage
      • Full
    • Finish
      • Glossy
      • Illuminating
      • Matte
      • Metallic
      • Natural
      • Pearl
      • Shimmer
    • Form
      • Gel
      • Liquid
      • Pencil
  • Eyeshadow
    • All
    • Benefit
      • Blendable
      • Fast Drying
      • Highlighting
      • Long Wearing
      • Priming
      • Waterproof
    • Brand
      • Expert Wear®
      • Eyestudio®
      • Eyestudio® ColorTattoo®
      • Master Prime®
      • Soda Pop
      • The 24K Nudes™
      • The Blushed Nudes®
      • The Burgundy Bar
      • The City Kits™
      • The Nudes
      • The Rock Nudes™
      • Total Temptation™
    • Coverage
      • Full
    • Finish
      • High Shine
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      • Matte
      • Metallic
      • Natural
      • Pearl
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    • Form
      • Cream
      • Liquid
      • Pressed Powder
      • Pressed Shadow
      • Stick
  • Mascara
    • All
    • Benefit
      • Curling
      • Defining
      • Fast Drying
      • Lash Enhancing
      • Lengthening
      • Long Wearing
      • Moisturizing
      • Plumping
      • Priming
      • Sculpting
      • Smudge Proof
      • Volumizing
      • Washable
      • Waterproof
    • Brand
      • Define-A-Lash®
      • Full 'N Soft®
      • Great Lash®
      • Illegal Length®
      • Lash Sensational®
      • Lash Stiletto®
      • The Falsies®
      • Total Temptation™
      • Volum' Express®
    • Form
      • Liquid
      • Wax
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