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Eyeshadow
Catwalk-bold colors. Understated neutrals in classic shades. Subtle shimmer, or dark edgy smokes. It's all in the eyes. Get eyeshadow ideas and tutorials to curate your own look. Our eyeshadow primer and palettes give you all the colors to create with formulas that blend and stay true as long as your look is on.
SPOTLIGHT
THE CITY MINISEYESHADOW PALETTE®
Los Angeles Meets New York
City-of-Angels-based artist @makeupshayla designed us a "Shayla" City Mini Eyeshadow Palette. And it's perfect.
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ALL EYES ON: THE CITY MINIS
COLLECT ALL 8
Whether it’s electric hues or subtle shimmer, create the right statement shadow for every moment with the super-saturated pigments in our NEW City Mini Palettes. SHOP NOW
CURRENT MOOD
THE GOLDEN HOUR: CITY MINI EYESHADOW PALETTES
New York is a playground of infinite possibilities. Whether it's your Concrete Runway or an epic Rooftop Sunset, now you can take it anywhere with City Mini State(s) of Mind eyeshadow palettes.
EXPERT WEAR EYESHADOW
Extraordinary creamy rich color and incredible wear that lasts up to 14 hours.
24K NUDES PALETTE
Dare to go nude with pure gold! Create 13 eyeshadow looks from one palette.
BEST SELLERS
SPOTLIGHT
EYESHADOW
GET THE LOOK GET THE SHADOW
All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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FLIRTY BOSS
PURPLE METALLIC EYESHADOW
You're a total boss bae, we can see it in your eyes. Now find out how to get the complete Flirty Boss look.
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GLAM GLITTER
SHIMMERY EYESHADOW
Make a show-stopping statement with eye makeup that shimmers.
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MESSY EYESHADOW = BEAUTIFUL IMPERFECTION
METALLIC GOLD EYESHADOW
Amp up your eyes with Color Tattoo Eye Chrome 'Bronze Sheen' and let the color take over.
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EYESHADOW TUTORIALS
EYES FOR EVERY OCCASION
Catwalk-bold colors. Understated neutrals in classic shades. Subtle shimmer, or dark edgy smokes. It's all in the eyes. Curate your own look with eyeshadow ideas and tutorials from Maybelline.
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Eye Shadow
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Prime + Smooth
Master Prime® Long-Lasting Eye Shadow BaseCreate a smooth surface with this color-enhancing primer.Shop Now -
Inked In Pink
Eyestudio® ColorTattoo® Metal 24HR Cream Gel Eye ShadowMetallic pigments in a cream gel create 24-hour power color.Shop Now -
Creamy Beige
Eyestudio® ColorTattoo® Leather 24HR Cream Gel Eye ShadowExclusive cream gel formula with long-lasting 24-hour wear.Shop Now -
Too Cool
Eyestudio® ColorTattoo® 24HR Cream Gel Eye ShadowSilk color pigments and a cream gel create 24HR vibrant looksShop Now
Spider Effect Trend
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Spider Effect Trend
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The Rock Nudes
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The Rock Nudes
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Holiday 2015
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Holiday 2015
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Color Blur Trend Story
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Color Blur Trend Story
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