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Eyeshadow
Catwalk-bold colors. Understated neutrals in classic shades. Subtle shimmer, or dark edgy smokes. It's all in the eyes. Get eyeshadow ideas and tutorials to curate your own look. Our eyeshadow primer and palettes give you all the colors to create with formulas that blend and stay true as long as your look is on.
NEW IN EYE MAKEUP
SODA POP EYESHADOW PALETTE
BOLD COLOR, SENSORIAL APPLICATION
Bring on wearable neutrals with bold soda pops of color for endless eyeshadow makeup look possibilities, each with a delightful hint of a sweet, soda pop scent.
DISCOVER SODA POP
INSPIRATION
LEMONADE CRAZE
Some like it sweet, others like it tart. How do you take your lemonade?
EXPLORE MORE
BEST SELLERS
BEST IN BURGUNDY
Expertly curated with 12 burgundy-infused shades, our Burgundy Bar Eyeshadow Palette is the BEST way to warm up to a new eye makeup look.
EYESHADOW TUTORIALS
EYES FOR EVERY OCCASION
Catwalk-bold colors. Understated neutrals in classic shades. Subtle shimmer, or dark edgy smokes. It's all in the eyes. Curate your own look with eyeshadow ideas and tutorials from Maybelline.
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Eyeshadow
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- The 24K Nudes™
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Eyeshadow and Highlight PaletteTotal Temptation™ Eyeshadow + Highlight PaletteIndulge in Total Temptation with our shadow + highlight palette!Shop Now
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Urban LightThe City Kits™ All-in-One Eye & Cheek PaletteCreate your city look with illuminating or edgy definition!Shop Now
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Prime + SmoothMaster Prime® Long-Lasting Eyeshadow PrimerCreate a smooth surface with this color-enhancing primer.Shop Now
From Our Fans:
#MAYBELLINE EYESHADOW