HIGH PERFORMANCE FOR ALL: MADE FOR THE BUSIEST LIFESTYLES AND THE TOUGHEST ENVIRONMENTS
Maybelline products are conceptualized in our headquarters in NYC and we then work with an extensive team of scientists, dermatologists, toxicologists, chemists and make up experts located across our 120 markets worldwide to formulate the products and test them extensively. This ensures we bring you not only the most on trend, innovative products but that they also meet our highest standards in efficacy and quality.
We rigorously check our products for performance driven benefits through extensive testing under a variety of conditions:
- For formulations that are developed to be the champions of long-wear, we do extensive testing in simulations of high temperatures and activity – including but not limited to sauna and treadmill tests.
- For formulations designed for extreme climates with higher temperatures and increased humidity, specialized tests are carried out in those regions to ensure our products perform under these conditions.