INFLATE NYC WITH COLOSSAL BUBBLE MASCARA

Glamhattan: Colossal Bubble Watch is Maybelline’s new Roblox game. This Roblox game is a fun, interactive adventure in a virtual New York City where players can explore the neighborhoods including Times Square. Players inflate iconic NYC buildings and items using the power of Maybelline's Colossal Bubble Mascara! As you play, you can unlock exclusive Maybelline branded Roblox items and Maybelline virtual makeup looks.

This exciting game highlights Maybelline's commitment to innovation in the digital space, blending the fun of gaming with the world of beauty. While you're exploring, why not check out Maybelline's mascara makeup category page and see the real-world inspiration behind the virtual fun?

You can play the Maybelline Roblox game by simply going to Roblox, create an account and follow this link (https://www.roblox.com/games/80951765302134/Glamhattan-by-Maybelline-Colossal-Bubble-Watch) to play!*

*Users must be 16+ to play.

"Inflating NYC" is a unique gameplay mechanic where you'll use the virtual Colossal Bubble Mascara to make famous New York City buildings expand and transform in fun and surprising ways. It's a playful nod to the volumizing power of the real-life Colossal Bubble Mascara, which adds impressive volume and curl to your lashes.

You'll unlock exclusive digital makeup looks by inflating the world and earning rewards. These Maybelline virtual makeup looks are inspired by real-world makeup trends using Colossal Bubble mascara. Want to try some of these looks yourself? Check out Maybelline's current face makeup and eye makeup categories for inspiration!

The Maybelline Roblox game offers exciting virtual rewards like the Maybelline puffer jacket, a Maybelline hot dog purse, and other fun accessories!

Yes, Maybelline’s Roblox game Glamhattan: Colossal Bubble Watch is available for a limited time only, from June 15 to October 15. Virtual items can only be earned within this timeframe, so don't miss out! Be sure to play and grab those exclusive rewards before you lose your chance.

You won't be able to get a virtual twin of the real-world item, but you will be able to earn unique, Roblox exclusive UGC limited items to show off on your avatar.

Yes, you can purchase physical Maybelline products through the Roblox game. Users in the US* can purchase the product on Amazon, without ever leaving Roblox.

*Users must be 18+ to purchase the product within Roblox.

Not only will you be able to purchase the product directly within the game, but select regions will unlock exclusive discount codes by completing an in-game task, which players* can use online with participating retailers.

*Players must be 16+ and in participating regions to earn coupons.

There will be a host of exclusive UGC limiteds earnable in the Maybelline Glamhattan experience, with an ultra-exclusive reward for those who purchase the product via Amazon within the game.

The Maybelline Roblox event runs from June 15 to October 15. Don't wait – jump in and experience all the fun before it ends! Access to the experience and rewards may no longer be available after October 15. Keep an eye on Maybelline.com and official channels for launch announcements and countdown timers.

Anyone with a Roblox account above the age of 16 can participate in the Maybelline Roblox experience.

The Maybelline Roblox game Glamhattan: Colossal Bubble Watch was created for players 16+.

Yes, a Roblox account is required to enter the Maybelline experience, play the game, and unlock rewards.