Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build A Brow builds in 2 easy steps. $ 15.99
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build A Brow builds in 2 easy steps. $ 15.99
Blonde
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Build-A-Brow is a 2-in-1 tool for a fuller brow look in just 2 easy steps. This precise brow pen plus clear sealing brow gel delivers real-looking, fuller brows and up to 24 hour wear. This waterproof eyebrow makeup is sweat-resistant and smudge-resistant. Vegan Formula: no animal-derived ingredients.
Build-A-Brow in 2 easy steps.
Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear
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Review Highlights
Average rating for this product: 4.4 out of 5 stars
Rating Distribution(469 reviews)
285 reviews with 5 star rating.
104 reviews with 4 star rating.
59 reviews with 3 star rating.
10 reviews with 2 star rating.
11 reviews with 1 star rating.
6 out of 12 (50%) of reviewers would recommend this product to a friend.
Ratings & Reviews
Average Customer Ratings
Quality of Product, 2.9 out of 5
Value of Product, 3.0 out of 5
Customer Images and Videos
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1 to 8 of 467 Reviews .
1 – 8 of 467 Reviews
Most Recent
Review 1
Votes 0
Age65 or over
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Blonde
1 out of 5 stars.
Bring back some of the old products
2 months ago
I already purchased the gel for the eyebrows. I thought it was horrible and threw it out. Bring back the old eye brow pencils. They were highly rated and I used for decades. Very disappointed in your new products.
Helpful?
Response from Maybelline:
a month ago
Consumer Care Center
Hello! Thank you for sharing your honest feedback on our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are so sorry to hear that the sealing gel did not work out for you and that you are missing the classic brow pencils you used and loved for decades. We understand how frustrating it is when a long-time favorite changes, and we have shared your comments regarding our product selection directly with our team. We invite you to explore our full range of brow products on our website to see our current pencil options, or take our Brow Finder Quiz to help you discover a simple, dependable match that fits your routine perfectly! XO
Review 1
Votes 0
Age45 to 54
1 out of 5 stars.
Very disappointed
6 months ago
I use this product for a long time and loved it so much so I bought two every time to be sure I have always new one when I’m out. But I was so disappointed when my last 3 new ones was out of color no matter how many times I tried to shake them and the very little pigment that was released from the pen was even not the ash brown shade I use !!! So I’m so disappointed and just spent my 50$ for nothing !!!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Maybelline:
4 months ago
Consumer Care Center
Hey there! We are so sorry to hear about your experience with our Build A Brow 2 in 1 Brow Pen. Please give us a call at 1-800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this case number: 44837144. We look forward to speaking with you!
Philadelphia, PA
Review 1
Votes 0
Age18 to 24
GenderFemale
Skin Tone:Light
Eye Color:Green
Hair Color:Blonde
2 out of 5 stars.
Turns Red/Pink
9 months ago
I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Reviews 2
Votes 0
Age55 to 64
1 out of 5 stars.
Doesn’t Work
10 months ago
This pen has no pigment, the gel part removes what ever color is on the eyebrow.
Helpful?
Review 1
Vote 1
Age35 to 44
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
Easy to use
a year ago
I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 4.0 out of 5
Review 1
Vote 1
Age65 or over
1 out of 5 stars.
"Build a Brow" Nope
a year ago
I would not recommend this brow product. I agree with the other gals about this brow product. It doesn't have a thick consistency, which it needs to show you have product on your brow, and it wipes right off even after letting it dry which it doesn't dry. Don't waste your money nor time on this product.
Helpful?
Texas
Review 1
Votes 0
Age65 or over
GenderFemale
Skin Tone:Medium
Eye Color:Blue
Hair Color:Blonde
2 out of 5 stars.
Needs Improvement
a year ago
Bought this brow pen yesterday 3/10/25. Went to use it this morning, it was dried out. There was hardly any actual product that came out. I shook the pen before use as always (I do like the pen). Barely anything appeared. I even tried on a tissue, barely any product coming out. Very disappointing, because I really like this brow pencil.
Yes, I recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 4.0 out of 5
Response from Maybelline:
a year ago
Consumer Care Center
Hi there! Thank you for reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 40150458. We look forward to speaking with you!
Arizona
Review 1
Vote 1
Age55 to 64
GenderFemale
Skin Tone:Medium
Eye Color:Blue
Hair Color:Grey
5 out of 5 stars.
Highly Recommend!
a year ago
This product is amazing!!! It’s easy to use and control the strokes for a very natural look. Highly Recommend!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 – 8 of 467 Reviews
Ratings & Reviews
Average Customer Ratings
Quality of Product, 2.9 out of 5
Value of Product, 3.0 out of 5
Customer Images and Videos
Filter Reviews
Rating
Age
Gender
Skin Type:
Skin Tone:
Eye Color:
Hair Color:
Locale
9 to 38 of 467 Reviews .
9 – 38 of 467 Reviews
Most Recent
Reviews 3
Votes 0
5 out of 5 stars.
Awesome
2 years ago
I don’t do my eyebrows that much but when I do I usually use a pencil so I was nervous about this but I ended up loving it. The tip is small and u can precise strokes and the gel is amazing and holds ur brows in place all day!
Helpful?
Reviews 3
Votes 0
1 out of 5 stars.
Didn’t really work
2 years ago
I naturally have thicker brows. But I also have little spots that are thinner. I thought this would help hide this. the pigment was a bit too light. but i did love the formula!
Helpful?
Response from Maybelline:
2 years ago
Consumer Care Center
Hi There angelicac242! We appreciate you taking the time to review our Build-A-Brow. We are so sorry to hear that this product is not a new favorite. Your feedback is very important to us, because it helps us to improve our products. We will be sure to pass along your valuable comments to others in our company! We hope you give our Build-A-Brow another try in a darker shade! XO
Reviews 3
Votes 0
4 out of 5 stars.
Kind of smeared
2 years ago
This product was so easy to apply and looked very natural while giving my brows that extra boost that was needed. My only complaint is that it takes a while to dry and kind of smears
Helpful?
Reviews 3
Votes 0
5 out of 5 stars.
Two in one
2 years ago
I usually have three steps to my brows which is filling them in then gel and then hair strokes with liquid brow pen. I love that you get two of those steps in one pen. A gel to set and then the ink side to draw on the most perfect hair strokes to give a perfect final touch to your brows
Helpful?
Reviews 3
Votes 0
4 out of 5 stars.
Very precise
2 years ago
I liked this product a lot. the pen is very precise and it’s easy to get the small strokes in to make them look like hair. The gel end isn’t the best but it does the job. I just like adding ny own brow gel on top. good color choices too.
Helpful?
Reviews 3
Votes 0
5 out of 5 stars.
Great product!
2 years ago
Love those eyebrow pencil tool! It was very unique and I have never used a product like it. It made my brows look great and I would definitely purchase again!
Helpful?
9 – 38 of 467 Reviews
Questions
1 - 10 of 16 Questions
Q: I have used Ultra Brow Light Brown since I started wearing makeup and I'm 77 years old. I have not been able to locate it in any of the stores I shop at. Are you still making it? I am not at all confident that I can now switch to a pencil.
a year ago3 Answers
- A: I have emailed them for the same reason. Why discontinue something wish I had known. I would have purchased many of thema year agoHelpful?
Q: This product is awesome for my brows! Can I also use it as an eyeliner?
a year ago1 Answer
- A: Hi there! Thank you for reaching out about our Build-A-Brow 2-in-1 Brow Pen. We're thrilled you love our product for your brows! While it's formulated specifically for eyebrow use, some customers have successfully used it as eyeliner. However, we recommend using a product specifically designed and tested for the delicate eye area.a year agoHelpful?
Q: My eyebrows has grey in them. What color should I use. I love my grey.
a year ago1 Answer
- A: Hello Africanfire! Thank you for contacting Maybelline! We are sorry to inform you that unfortunately, we do not have any available eyebrow products in the shade gray. We appreciate your suggestion and we would love to take your comments into consideration to develop and innovate new ideas in the future ! In the meantime, we hope you continue to explore our other products!a year agoHelpful?
Q: Why does the blonde pen look black when I use it?
a year ago1 Answer
- A: Hello! We are sorry to hear about the experience you had with Build-A-Brow. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38495622. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.a year agoHelpful?
Q: Why are people going past the inner corner of their eye to their forehead for eyebrows?
a year ago1 Answer
- A: Hi Sister162. Thank you for reaching out about Build-A-Brow. Rather than filling in your brows front to back, start at the center, where your arch is, and fill in the tails first. Brows are stronger and shapelier at the front, and tend to fade out past the arches. So when you clean up and enhance the outer halves, you might find that you don't even need to apply much makeup to the front. Hope this helps!a year agoHelpful?
Q: What is the best shape for someone my age with the droopy eyes?
a year ago1 Answer
- A: Hi there. Thank you for reaching out about Build-A-Brow. We recommend checking our website for the best eyebrow tutorials https://tinyurl.com/24lshjte! From how to fill in your eyebrows for beginners to how to apply semi-permanent make up eyebrow, learn how to get your eyebrows on fleek! Hope this helps!a year agoHelpful?
Q: How do you know what shape to make the eyebrow?
2 years ago1 Answer
- A: Hello There! We are thrilled to be able to help you get the perfect brow. As consumers ourselves we understand how overwhelming it can be to have such fun products and need good advice on how to use them. Here is a link with some pro tips on how to achieve a shape for your brows: https://tinyurl.com/2c4ygjd7 . We hope this helps and that you do not hesitate to reach out if you have any other questions! XOXO2 years agoHelpful?
Q: Re Tattoo Studio I just purchased a 24H 360 med brown and for the 4th time it's no good! 1st 3 strokes ok now dry. What is the problem. No longer find at Walmart this one is from CVS. I've wasted $! I hate returning these things tho I have pkg/receipts.
2 years ago1 Answer
- A: Hi there, Leene! We are so sorry to hear about your experience with our Build-A-Brow. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference 31483565. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO2 years agoHelpful?
Q: Any chance you will have brow products for redheads soon?
2 years ago1 Answer
- A: Hi there! Thank you for your interest in the Build-A-Brow. At this time, we offer auburn and blonde shades in a variety of our products. We invite you to sign up for our Newsletter to receive updated information about new product launches!2 years agoHelpful?
Q: Can I please get a sample of the blonde Build A Brow pencil kit? Thank you
2 years ago1 Answer
- A: Hey there! Thanks for reaching out to us. Unfortunately, we don't have any coupons or samples available to send you right now. However, you can find our product line displays at most larger stores that sell our brand. This will make it easier for you to choose the perfect product or shade that suits you best. Occasionally, some stores may have special promotions on our products, so keep an eye out for those. If you want to be the first to know about our special offers and events, sign up for our Newsletter by visiting www.maybelline.com and clicking on the "Sign In" option located at the top right corner of the page. We hope this helps!2 years agoHelpful?
1 - 10 of 16 Questions