MASCARA 101

BEST BROWN MASCARA

• Don’t overlook this classic brown mascara shade! It’s every bit as appealing and lash-defining as true black—just a little more subtle.

• IS BLACK OR BROWN MASCARA BETTER?

  A good brown mascara should be rich and deep in color—more dark chocolate than milk—and will read simply as black. But that slight change in shade has a subtle, powerful effect: it looks more natural. Since brown mascara formulas are less pigmented they’re a bit more effortless-looking on the lashes. So both mascara shades are equally amazing and have their time and place!

• WHO SHOULD WEAR BROWN MASCARA?

  Brown mascara is perfect for those with blonde eyelashes or light-colored eyelashes. If you have a fair complexion, sometimes ultra-dark black mascaras read as harsh and/or unnatural.

• WHEN TO WEAR BROWN MASCARA?

  A deep, chocolatey brown mascara is a great choice for daytime. It will define lashes just as well as black mascara, but still look natural in the cold light of day.

  
  

  Also, you can try using a black mascara on top lashes and brown mascara on bottom lashes—enhancing bottom lashes with mascara can sometimes be tricky, and the softer color will again read as more authentically “lash-y”.