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HALLOWEEN MAKEUP LOOKS & PRODUCTS

Spooky, snatched and strangely relatable, these Ghouls Upstairs show how Maybelline’s been their go-to since move-in day. Whether you’re channeling a vampire, a fierce Frankenstein or a constantly cracking doll, Maybelline has you covered from dusk 'til dawn with pro-level Halloween makeup tutorials.

MEET THE ROOMIES: THE GHOULS UPSTAIRS

Step inside the spooky sub-let apartment and stream our three-part Halloween sitcom to see how Maybelline survives roommate meltdowns and makeups​.


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SHOP ALL HALLOWEEN MAKEUP

Get an exclusive look at Maybelline's captivating spooky Halloween makeup and learn to recreate these hauntingly gorgeous easy Halloween makeup looks.
  • Tattoo Studio® Sharpenable Longwear Waterproof Gel Eyeliner Pencil
    Deep Onyx
    Buy now
  • Tattoo Studio® Sharpenable Longwear Waterproof Gel Eyeliner Pencil
    Polished White
    Buy now
  • Tattoo Studio® Sharpenable Longwear Waterproof Gel Eyeliner Pencil
    Hunter Green
    Buy now
  • Tattoo Studio® Dip-Ink Liquid Eyeliner
    Black Track
    Buy now
  • Lash Sensational Sky High® Washable Mascara for Limitless Length & Full Volume Formula
    Blackest Black
    Buy now
  • Lash Sensational Sky High® Waterproof Mascara for Limitless Length & Full Volume Formula
    Very Black
    Buy now
  • Color Tattoo® Eye Stix Long Lasting Multi-Use Eyeshadow Stick, Liner, & Primer
    I am Rebellious
    Buy now
  • New
    Color Tattoo® Eye Stix Long Lasting Multi-Use Eyeshadow Stick, Liner, & Primer
    I am Spicy
    Buy now
  • Super Stay Matte Ink® Longwear Liquid Lipstick
    Pioneer
    Buy now
  • Super Stay Matte Ink® Longwear Liquid Lipstick
    Thrill Seeker
    Buy now
  • Lifter Gloss® Lip Gloss Makeup With Hyaluronic Acid
    Reef
    Buy now
  • Lifter Gloss® Lip Gloss Makeup With Hyaluronic Acid
    Bubblegum
    Buy now
  • New
    LIFTER LINER™ Lip Liner Makeup with Hyaluronic Acid
    On It
    Buy now
  • Instant Age Rewind® Eraser Multi-Use Concealer
    122
    Buy now
  • Super Stay® Lumi-Matte Foundation makeup
    332
    Buy now
  • New
    Cloudtopia Cheek & Lip Mousse Blush
    Pink Daydream
    Buy now

Halloween Makeup FAQs

What makeup products do you need for Halloween makeup looks?

A good Halloween makeup look starts with choosing long-lasting, waterproof, transfer-resistant, and sweat-resistant makeup products that can withstand the elements, eating and drinking, and partying all night long. Here are some makeup products to look for:


The exact makeup products you’ll need will depend on your chosen costume or character, but with these basics, you should have a solid foundation for a super scary horror Halloween makeup look or super cute Halloween makeup ideas!

How should you prep your face for Halloween makeup?

It’s important to prep your face for Halloween makeup with proper skincare and a makeup primer.

Before applying any makeup, be sure to wash your face with a gentle facial cleanser, use a moisturizer, and then allow your face to dry down fully before beginning to apply your makeup. This clean, moisturized canvas will help your makeup to apply more easily and last longer by mitigating oiliness and/or dryness.

Start your makeup look by applying makeup primer. Primer helps to smooth out your base and helps makeup products to better adhere to your skin, increasing longevity. Maybelline offers a variety of primers based on your needs, but for Halloween makeup looks that need extra gripping power, we recommend Grippy Serum™ Up To 24HR Hydrating Grip Primer.

How do you touch up Halloween makeup?

To touch up your Halloween makeup, be sure to keep a few essentials with you and follow these tips:

  • Carry your lipstick of choice with you for quick touch-ups. Gently wipe your lips with a tissue before reapplying to make sure you have a clean, dry surface.
  • Consider using products that are easy to carry with you for easy reapplication. We love makeup sticks like Color Tattoo® Eye Stix for your eye makeup looks or the Lifter Stix™ Multi-Use Face Stick for quick face makeup touchups.
  • If you’re prone to oiliness, bring a translucent setting powder with you to quickly powder away shine. Many of our powder compacts include a built-in mirror and applicator, making touch-ups extra easy on the go.
  • Keep some tissues or blotting paper with you to absorb excess oil and sweat.

Where can I buy Maybelline makeup for Halloween?

Maybelline makeup is available online through retailers like Amazon and Ulta, at your local drugstores like CVS Pharmacy or Walgreens, or at your favorite major retail grocery chain like Walmart or Target. Click the “Buy Now” button on the individual product pages to find an online retailer, or click “Find a Store” to find a store near you where you can purchase your makeup for Halloween.

How do you get Halloween makeup to stay on all night?

To get your Halloween makeup to stay on all night, be sure to start off your look with makeup primer, choose long-lasting Halloween makeup products, and finish your look with setting spray or setting powder.

  • Start your Halloween makeup look with primer to create a smooth, even base that holds your look in place.
  • Choose long-lasting makeup formulas that are waterproof, transfer-proof, and sweat-resistant. Check out products above on this page that feature a variety of longwear benefits.
  • Finish your look with setting spray or setting powder to lock your look in place. Choose a matte setting spray or dewy setting spray depending on your desired finish. Consider using setting powder in between face makeup layers to set your makeup.