Maybe It's Me Maybelline Jingle Competition

Maybe It's Me Maybelline Jingle Competition
OFFICIAL RULES

To enter this Competition, you must agree to and abide by these Official Rules.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. YOU MUST HAVE INTERNET ACCESS, A VALID E-MAIL ADDRESS AND EITHER AN INSTAGRAM, YOUTUBE OR TIKTOK ACCOUNT TO PARTICIPATE.

ELIGIBILITY: CONTEST OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA ** WHO ARE AT LEAST EIGHTEEN (18) YEARS OF AGE OR AGE OF MAJORITY IN THEIR JURISDICTION OF RESIDENCE (WHICHEVER IS HIGHER), WITH A VALID EMAIL ADDRESS AND EITHER AN INSTAGRAM, YOUTUBE OR TIKTOK ACCOUNT AT TIME OF ENTRY.

**IF YOU LIVE OUTSIDE THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, DO NOT ATTEMPT TO ENTER THIS CONTEST AS IT IS NOT INTENDED FOR YOU.

1. Sponsor: Maybelline New York, 10 Hudson Yards, New York, NY 10001 USA ("Sponsor").

2. Administrator: Probability LLC, 2 Woodstock Meadows Ln, PO Box 1484, Woodstock, NY 12498 USA ("Administrator").

3. Eligibility: The "Maybe It's Me Maybelline Jingle Competition" (the "Competition") is open only to legal residents of the United States and the District of Columbia, who are at least eighteen (18) years of age or age of majority in their jurisdiction of residence (whichever is higher), and who have a valid e-mail account as well as an Instagram, YouTube or TikTok account and Internet access. Professional singers whose activities as a model/performer are covered by SAG-AFTRA or any similar union, guild or trade association are NOT eligible to enter or win. Employees, officers or directors of Sponsor, Administrator, Wasserman Media Group, LLC, any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Competition and/or their respective parent, subsidiary, affiliated and successor companies (collectively, the "Promotion Entities"), and the immediate family and household members of any of the foregoing individuals, are not eligible to enter or win. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. "Household members" shall mean people who share the same residence at least three (3) months a year, whether related or not. Potential awardees will be required to provide proof of eligibility prior to prize award. Void where prohibited or restricted by law.

By participating, each Entrant understands and agrees that, if selected as a potential Finalist, they will be required to consent to a background check to verify eligibility; and, failure to sign such consents and authorizations and/or to furnish all required information will result in disqualification. In addition, Sponsor reserves the right in its sole discretion, to disqualify a potential Finalist if the results of such background check reveal that such potential Finalist is not eligible to participate in the Competition or has been convicted of a felony or a crime of moral turpitude, as determined by Sponsor in its sole discretion.

See also Rule 8 below.

4. Competition Schedule:The Competition begins on or about 9:00 am Eastern Time ("ET") on Tuesday September 30, 2025 and ends at 11:59 p.m. ET on Monday, October 27, 2025 ("Promotion Period"). Administrator's computer is the official clock for this Competition.

5. Competition Entry:
If eligible, you may enter this Competition during the Promotion Period via Instagram, YouTube or TikTok. To enter, you must follow Sponsor @maybelline on Instagram or TikTok and @maybellinenewyork on YouTube if you do not do so already. Eligible entries submitted during the Promotion Period shall be referred to collectively as the "Entries" and each individually as an "Entry."

To enter, create an original video, at least ten (10), but no more than thirty (30) seconds in length sharing your interpretation of the Maybelline Jingle ("Jingle†") ("Video"). All Entries will be evaluated solely in accordance with the Judging Criteria set forth in Rule 7 below. Your Video must comply with each of the Content Guidelines detailed in Rule 6 below.

†Jingle is: Maybe it's Maybelline.

For Entry to be eligible, the lyrics of the Jingle must be sung in their original form in the English language (without modification or supplemental material) as well as clearly audible and intelligible.

To the extent that your Video includes any claim or statement as to your use of any Maybelline product, you (a) represent and warrant that such claim/statement represents your actual experience in using the Maybelline product in accordance with its instructions and (b) agree, upon request and without compensation, to confirm with Sponsor one or more times in the future that you still hold the opinions set forth in the Video.

Once you have created your Video, post it to your public account on either Instagram, YouTube or TikTok (a "Post"). Your Post MUST contain the hashtag #MaybellineCompetition in the caption (the "Competition Hashtag"). Hashtag is not case-sensitive. Competition Hashtag must be included as part of your Post in order to be eligible.

POSTS MAY NOT INCLUDE ANY MUSIC THAT WAS NOT SOLELY CREATED BY THE ENTRANT. POSTS MAY ONLY INCLUDE MUSIC CREATED BY THE ENTRANT FOR WHICH THEY HAVE THE RIGHTS TO GRANT SPONSOR AT THEIR REQUEST (i.e. playing an instrument/reimagining the melody of the jingle). Sponsor reserves the right to remove any music from a Post.

Posts that do not include the Competition Hashtag will not be counted as Entries. You may include additional text in your Post caption and/or Comment in addition to the Competition Hashtag, but this is not required for entry (nor will the inclusion of additional text in any way increase your odds of being awarded a prize or the prize awarded as such additional text will not be evaluated by the applicable judging panel[s] as per Rule 7 below.) The term "Entry" includes any text that accompanies your Post and/or Competition Post Comment.

BY POSTING A VIDEO INCLUDING THE COMPETITION HASHTAG #MAYBELLINECOMPETITION, YOU ARE INDICATING THAT YOU HAVE READ, UNDERSTOOD AND FULLY AGREE TO THESE OFFICIAL RULES. DO NOT POST WITHOUT FIRST REVIEWING THESE OFFICIAL RULES.

Your Post that includes both (a) your Video and (b) the Competition Hashtag (#MaybellineCompetition) will constitute your Entry into this Competition.

LIMIT ONE (1) ENTRY PER PERSON DURING THE PROMOTION PERIOD. You may only use one (1) Instagram, YouTube OR TikTok account to participate in the Competition. Posts must be created for the sole purpose of this Competition and must be posted by the entrant. Joint/group/team entries will not be accepted. (DO NOT COPY OTHERS’ WORKS, IN WHOLE OR IN PART. YOU MUST OTHERWISE COMPLY WITH THE CONTENT GUIDELINES IN RULE 6 BELOW AND THE OTHER TERMS HEREIN). Re-posts will not be accepted. Once posted by entrant, a Video cannot be edited, augmented or modified by entrant and must remain on entrant's Instagram, YouTube or TikTok account at least until November 30, 2025. Do NOT include personal information (e.g., your or anyone else’s full name, e-mail address, or phone number) in the posted Video. If the Entry contains personal information, it is your sole responsibility to remove all such personal information before posting the Video.

FOR THE AVOIDANCE OF DOUBT, IF A PERSON POSTS MULTIPLE VIDEOS DURING THE PROMOTION PERIOD ON THE SAME OR MULTIPLE PARTICIPATING SOCIAL MEDIA PLATFORMS, ONLY THE FIRST VIDEO WILL BE CONSIDERED FOR POSSIBLE ENTRY IN THE COMPETITION (AND, IF THE FIRST VIDEO DOES NOT INCLUDE THE REQUIRED COMPETITION HASHTAG OR IS OTHERWISE NOT IN FULL COMPLIANCE WITH THESE OFFICIAL RULES, THE PERSON SUBMITTING SAME WILL NOT RECEIVE AN ENTRY IN THE COMPETITION.) THE PRECEDING MAY BE MODIFIED BY SPONSOR DUE TO EXTENUATING CIRCUMSTANCES ON A CASE-BY-CASE BASIS IN ITS SOLE DISCRETION.

The above includes posting the same Video more than once. Entries must be manually key-stroked by the Entrant; use of automated entry devices or programs, artificial intelligence (“AI”) of any kind, or entries by third parties by any method of entry, are prohibited. Entries that do not conform to or that violate these Official Rules or are submitted in any manner other than stated in these Official Rules will be disqualified. Sponsor and Administrator will not be responsible for late, lost, inaccessible/blocked, incomplete or misdirected entries. Proof of submission (posting) of Entry does not constitute proof of receipt of same. All Entries must be submitted to the application social platform (e.g. Instagram, YouTube or TikTok) in their entirety prior to expiration of the Promotion Period. By entering this Competition, entrant agrees to these Official Rules and the decisions of the Administrator and Sponsor, which are binding and final in all matters relating to this Competition.

By submitting an Entry/Post, entrant gives permission (and warrants and represents that they have obtained all rights necessary to give such permission and grant the license herein described, including from the third-party videographer, as applicable). Once submitted, Entries cannot be modified by Entrant.

Without limiting Sponsor’s Terms of Use, by submitting a Post (as well as Finalist Videos if Entrant is a Finalist, as discussed below), Entrant gives permission (and warrants and represents that they have obtained all rights necessary to give such permission and grant the license herein described to Sponsor, and its designees. Entrant hereby grants Sponsor and its designees a royalty-free, irrevocable, perpetual, worldwide, sub-licensable, non-exclusive license (“License”), until December 31, 2026, to broadcast, publish, store, reproduce, distribute, syndicate, and otherwise use and exhibit Entrant's Post and Finalist Video (if applicable), name, likeness and all other information about the Entrant contained in the Post and Finalist Video (if applicable) on any media and through any means now known or hereafter devised, including without limitation, the World Wide Web, and to otherwise use Entrant's Post and Finalist Video (if applicable), name, likeness and all other information about Entrant in the Post and Finalist Video (if applicable), and make derivative works therefrom, without compensation in accordance with the requirements of this Competition for purposes of trade or advertising without further compensation and otherwise, as stated in these Official Rules (as solely determined by Sponsor and its designees). After December 31, 2026, all of the foregoing rights will automatically revert to Entrant, except that Sponsor and its designees may retain copies of the foregoing materials in its files for noncommercial, archival and recordkeeping purposes. Entrants represent and warrant that they have full legal right, power and authority to grant Sponsor the foregoing license and if applicable, have secured all necessary rights from any participants in, and contributors to, their Post or Finalist Video (if applicable) to grant such a license. Sponsor and Administrator are under no obligation to use any Post or Finalist Video. Sponsor’s failure to receive all documentation from all applicable individuals within the prescribed time frame, in each instance as required by Sponsor in its sole discretion, will result in the disqualification of the entry.

If you do not have an Instagram, YouTube or TikTok account, you can visit https://www.instagram.com/, http://www.youtube.com or https://www.tiktok.com/ respectively or download the Instagram, YouTube or TikTok app on a compatible device from the iTunes App Store or Google Play and create an account according to the instructions on the website/app. Creating an account is free. Please note that you must agree to comply with the Instagram, YouTube or TikTok Terms of Service/Terms of Use (as applicable) in order to create an account.

All Posts must comply with the Instagram, YouTube or TikTok Terms of Service/Terms of Use and Policies available at https://help.instagram.com/581066165581870/, https://www.youtube.com/static?template=terms, https://www.tiktok.com/legal/terms-of-use?lang=en respectively (The preceding includes but is not limited to the Instagram, YouTube or TikTok Community Guidelines/Community Standards available at https://transparency.meta.com/policies/community-standards/, https://support.google.com/youtube/answer/9288567?hl=en#, https://www.tiktok.com/community-guidelines/en/?cgversion=2025H2update respectively). Important note: If your Instagram, YouTube or TikTok account is set to "protected mode," or "private" your updates/responses may not be visible on the @maybelline account on Instagram or TikTok and @maybellinenewyork on YouTube and may not thus be received by Sponsor unless you previously consented to permit @maybelline to see postings to your Instagram or TikTok account or @maybellinenewyork to see postings to your YouTube account.

If you opt to access Instagram, YouTube or TikTok via your wireless mobile device, data rates may apply for each message sent or received from your handset according to the terms and conditions of your service agreement with your wireless carrier. Other charges may apply (such as normal airtime and carrier charges as well as charges for wireless Internet access) and may appear on your mobile phone bill or be deducted from your prepaid account balance. Wireless carriers’ rate plans may vary, and you should contact your wireless carrier for more information on messaging rate plans and charges relating to your participation in this Competition. Mobile device service may not be available in all areas. Check your phone’s capabilities for specific instructions.

6. Content Guidelines: In addition to complying with all other requirements of these Official Rules; each Entry/Post must comply with the following guidelines ("Content Guidelines").

DO’s & DON’Ts

Do’s...

Do protect your privacy. Please don’t include any last names or other personal information in your Video.
Do be original. Video has to be 100% original, except for the Jingle so feel free to put your own spin on it.
Have fun!

Don’ts...

Don’t include anyone else in your Video.
Don’t show any brands or logos. Avoid visible/recognizable use of brands (other than your favorite Maybelline product) on clothes, sneakers, in the background, or anywhere. Avoid wearing clothes with visible logos.
Don’t include any copyrighted music or sound effects in your Video.
Don’t be rude or profane. Avoid rude gestures and other inappropriate stuff, and for your safety, don’t try any risky moves.
Don’t wear revealing clothing or display suggestive movements.
Don’t submit a Video that is too long: Video must be between ten (10) and thirty (30) seconds.

VIDEO TIPS

Shoot in Landscape or Portrait mode. Try to hold the camera so your video comes out wider than it is tall, but this is a suggestion, not a requirement.
Be Bright. Use sunlight, light bulbs, whatever! Shoot with lots of light coming from behind the camera and shining on you!
Keep it Steady. Make sure your camera is on a tripod or make sure something is holding it steady.

Any Entry/Post that Sponsor/Administrator, in their sole discretion, determines is in violation of any Content Guideline will be disqualified from the Competition (even if Entry/Post is not thereafter deleted by Sponsor with approval of Instagram, YouTube or TikTok). Each Entry must not:

Be any shorter than ten (10) seconds or longer than thirty (30) seconds in length. If a Video is less than ten (10) seconds in total length, Sponsor reserves the right, in its sole discretion to disqualify the Video. If a Video exceeds thirty (30) seconds in total length, Sponsor reserves the right, in its sole discretion, to only watch and judge the first thirty (30) seconds of the Video or to disqualify the Video.
Contain content, image(s) or material (visual or audio) that violates or infringes any third-party rights of any kind (be it of Entrant or anyone else), including without limitation, any third party privacy, publicity, trade secret and/or intellectual property rights, including third party registered and/or common law copyrights and trademarks;
Disparage Sponsor (or any other person who endorses their products/services), Administrator, any other person or entity affiliated with the Competition or products, services or entities that are competitive with any of the foregoing;
Contain brand names, trademarks or logos of any third party other than those owned by or licensed to Sponsor subject to the Entry/Post complying with all other requirements of these Official Rules (including these Content Guidelines); entrant has a limited, non-exclusive, revocable license to use Sponsor’s trademarks, solely and only to incorporate them in their Entry/Post submitted in this Competition*;
Contain content, images, artwork or other creative elements not owned or created by and original to entrant, except for their favorite Maybelline product as provided in these Official Rules;
Contain content, images or other material that is misleading, inappropriate, indecent, obscene, hateful, tortious, defamatory, negative in nature, constituting bullying or internet “trolling” of any kind, slanderous or libelous;
Contain content, images or other material which is violation of the Community Guidelines/Community Standards of Instagram, YouTube or TikTok (as applicable);
Contain content, images or other material that reflects, advocates or promotes bigotry, racism, hatred, harm or exploitation of or against any class, group or individual, discrimination based on race, gender, religion, nationality, disability, sexual orientation or age, or actions or activities that are restricted, prohibited, illegal or unlawful (including without limitation, the consumption of alcohol or any other controlled substances);
Contain content, images or other material that is unlawful or in violation of or contrary to any applicable federal or state laws or regulations;
Have been previously submitted in a promotion of any kind, or published, posted, exhibited or displayed publicly for commercial use by any means and in any form or media;
Contain any health claim or other product claim regarding Maybelline products;
Contain any statement or testimonial regarding one’s experience in using Maybelline products unless same is truthful and entrant agrees to confirm upon Sponsor’s request in the future that they still hold the same opinions regarding the Maybelline product;
Contain any dangerous stunt, reckless or violent behavior;
Contain personally identifiable information about the entrant, or anyone else.

In addition to the foregoing, the video file (URL to the Video) cannot:

Contain executable programming of any kind, including without limitation, viruses, worms, Trojan horses, spyware, malware, time bombs, Easter eggs, cancel bots or any kind of malicious or benign computer programming whatsoever; and
Contain encrypted content of any kind, including without limitation, encoded messages.
If an Entry/Post cannot be viewed and/or accessed by Sponsor or Administrator for any reason whatsoever, that video shall be disqualified without any fault or liability of the Released Parties, as defined below.

In addition to disqualification from the Competition, should Sponsor or Administrator determine that any Entries/Posts are in violation of these Content Guidelines, Sponsor reserves the right to petition the applicable social media platform to remove such Entry/Post from its platform and take any other actions Sponsor deems appropriate and necessary to terminate the continued availability of such Entry/Post.

*Sponsor grants eligible entrant a limited, non-transferable, non-exclusive, non-sublicensable, revocable right to use its trademarks from its Maybelline product solely for purposes of and limited to including them in one (1) Entry/Post submitted in this Competition in accordance with these Official Rules; such right and license will automatically expire without further act of any party at the expiration of the Promotion Period, unless specifically extended on an individual basis by Sponsor in writing in its sole discretion. Any other use of the trademarks of Sponsor will be a violation of Sponsor’s intellectual property rights in same, as applicable. Sponsor’s trademarks cannot be modified, adapted, or edited by entrant; the preceding only excludes modifications due to technological limitations or malfunctions.

FOR ALL ENTRIES/POSTS POSTED, THE ENTRIES/POSTS REPRESENT SOLELY THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER. SPONSOR IS ENCOURAGING PERSONS TO CREATE THEIR OWN, ORIGINAL VIDEO PERFORMING THE “MAYBE IT’S MAYBELLINE” JINGLE ALONG WITH ONE OF ITS MAYBELLINE PRODUCTS. SPONSOR EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY IN CONJUNCTION WITH SUCH POSTED ENTRIES/POSTS, INCLUDING MONITORING OR REVIEWING ENTRIES/POSTS OR ANY CLAIM OR STATEMENT MADE THEREIN. SPONSOR WILL NOT EDIT POSTED ENTRIES/POSTS IN CONJUNCTION WITH OFFERING THE COMPETITION.

7. Judging (Finalist Determination & Notification): All eligible Entries will be judged by a combined panel of judges from Administrator and Sponsor to select up to twenty-three (23) Finalists. The scoring will be based on the weighted criteria below, each judged on a scale of 1-10 (10 being the highest) as follows:

Originality/Creativity of the entry (25%)
Entrant’s display of talent (25%)
Relevance of content and audio-visual quality of the entry (e.g., How well does entry capture the essence of the Maybelline brand) (30%)
Suitability for promotional purposes (20%)

When the total scores are calculated, the top Entries (“Finalists”) will advance to the next phase of judging. Judges reserve the right to advance fewer than twenty-three (23) Finalists’ Entries to the next stage if, in their sole discretion, they do not receive a sufficient number of eligible Entries of sufficient quality.

On or about November 10, 2025 potential Finalists will be notified on the social platform used to enter (e.g. by direct message by Sponsor to the Entrant's Instagram or TikTok account, or by public comment or using any available method of contact publicly available on entrant's YouTube account [as applicable]). ("Notification"). IT IS THE SOLE RESPONSIBILITY OF ENTRANT TO CONFIRM THAT THEIR PRIVACY SETTINGS ON INSTAGRAM OR TIKTOK ALLOW FOR SPONSOR TO NOTIFY THEM VIA DIRECT MESSAGE OR BY PUBLIC COMMENT OR USING PUBLICLY AVAILABLE CONTACT INFORMATION ON THE ENTRANTS YOUTUBE ACCOUNT IF THEY ARE SELECTED AS A POTENTIAL FINALIST. Sponsor and Administrator disclaim any liability due to direct message not being timely received (or received at all) by potential Finalist regardless of cause. The Notification will request that the potential Finalist e-mail the Administrator at the specified e-mail address with specific personal information (e.g., full name, phone number and Instagram, YouTube or TikTok handle). Failure to respond to the initial verification notice within twenty-four (24) hours after notification or return of direct message as undeliverable after two (2) attempts will result in disqualification and an alternate potential Finalist may be selected as per Rule 7 above.

Potential Finalists (if and as applicable), will be required to sign and return, within three (3) days of notification (or such time period as indicated thereon), an Affidavit of Eligibility (collectively, "Affidavit"), Liability Release and Indemnification, a Publicity Release where allowed by law, the necessary paperwork for a background check , as well as any release(s) from person(s) who were involved in the creation of the Entry (e.g., videographer), as well as other documents that Sponsor or Administrator may require (collectively, "Competition Documents''). The Affidavit will also include a Grant of Rights from potential Finalists to Sponsor, as detailed in Rule 5 and Rule 6 above. If the Affidavit of Eligibility, Release and Indemnification, and Publicity Release, or any other portions of the Competition Documents are not returned to Sponsor within the specified time period, the potential Finalist may be disqualified. At the sole discretion of the Sponsor, disqualification and the selection of an alternate potential Finalist may result from any of the following, without limitation: [a] potential Finalist’s failure to respond to Notification within twenty-four (24) hours after its transmission; [b] the return of a Notification as undeliverable after two (2) attempts; [c] potential Finalist’s failure to execute and return the Competition Documents within seventy-two (72) hours of transmission; [d] potential Finalist’s failure to provide Sponsor with satisfactory proof of eligibility; and [e] any other non-compliance with these Rules. If a potential Finalist is disqualified for any reason, such Finalist will not advance and will not be eligible to win an award and an alternate potential Finalist may be selected (time permitting) i.e., the entrant with the next highest score as determined by the Judging Criteria.

In the event of a tie, the Entry from among all such tied entries with the higher/highest score in the “Relevance of content” criterion will be considered a Finalist. In the event a tie remains, an additional judge of the Sponsor’s choosing will be brought in to reevaluate the tied Entries. Decisions of the Administrator, the judging panel and any additional judges (as applicable) are final and binding in all respects.

In the event of a dispute as to the identity of a Finalist based on the social media handle, the associated Entry will be declared made by the authorized account holder of the mobile phone number or e-mail address associated with the social media account used to enter the Competition, as long as such person is otherwise eligible in accordance with these Official Rules. For purposes of these Rules, "Authorized Account Holder'' is defined as the natural person who is assigned to either (a) an e-mail address by an internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.), that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address, or (b) a mobile phone number by a cellular phone service provider that is responsible for assigning phone numbers for the number associated with the Entry, (as applicable).
Finalists may be required to send their original video entry as an .mp4 file to Sponsor and Sponsor reserves the right to feature all Finalists’ entries on Sponsor’s website or social media upon confirmation and verification for participation in the final round of judging. Any such posting of Finalist's Entry on Sponsor's website shall not affect the final round of judging.

Entrants understand and agree that the results of the Judging are in all cases confidential and proprietary information of Sponsor and, as such, will not be disclosed. Entrants waive any right they may have to review the results of the Judging.

All Judges’ decisions are final and binding in all matters relating to this Competition. Each entrant acknowledges that other entrants may have created ideas and concepts that may have familiarities or similarities to his/her Entry, and agrees that they will not be entitled to any compensation or right to negotiate with the Released Parties because of these familiarities or similarities.

Sponsor has wide access to ideas, stories, designs and other literary/artistic materials submitted to it by outside sources or being developed by its own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with, similar to (or even identical to) the entry posted by a given individual and that Sponsor shall have no liability to entrant or any third party in conjunction therewith; and Sponsor does not have any duty of confidentiality or other fiduciary duty to entrant relative to such entry.

Finalists understand and agree that confirmation of their eligibility as a Finalist and the opportunity to compete for a Grand Prize is conditioned upon their agreement to a background check as well as fully cooperating with the conduct of same. Relative to the background check, Finalists understand and agree that Sponsor’s evaluation of the results of the background check and determination of whether or not to confirm their Finalist status and compete for a Grand Prize is final and binding and not subject to appeal or challenge. For clarity, based on the results of the background check, Sponsor may elect not to confirm a Finalist and deny them the opportunity to compete for a Grand Prize, in which case Sponsor (as well as Administrator and Judges) shall not have any liability to such Finalist under any legal theory.

8. Finalist Video: In addition to the Competition Documents, each Finalist must submit a video (no longer than two [2] minutes in length) consisting of an introduction about themself and their connection to the Maybelline brand (“Finalist Video” or “Video”). Finalists will have until 11:59 pm ET on November 18, 2025 to submit their Video. If a Finalist Video is not submitted within the specified time period, the Finalist may be disqualified. If a Finalist is disqualified for any reason, they will not receive an award of any kind and an alternate Finalist will NOT be selected.

All Videos must comply with the Content Guidelines described in Section 6 as well as the following:

Video file attachment should not be no longer than two (2) minutes in length and submitted in one of the following formats: MOV, AVI, MP4, MPEG/MPG. M4V or WMV. Total file size must be no larger than 500MB. Video resolution must be no lower than 400x300px. If a Video exceeds two (2) minutes in total length, Sponsor reserves the right, in its sole discretion, to only watch and judge the first three (3) minutes of the Video or to disqualify the Video.
VIDEO MUST NOT CONTAIN ANY MUSIC.
Videos must be appropriate for viewing by all audiences.
Video must be solely the original work product of Finalist, with the sole exception of participation by a third party videographer from whom Finalist has secured all necessary rights (Do not include anyone else in your video).

9. Finalist Video Judging/Awardee Determination: Finalist Videos will be judged by a panel of judges comprised of the Sponsor and/or its designees ("Judging Panel"). Judging Panel will review each Finalist Video and select four (4) Grand Prize awardees. The scoring by each judge will be based on criteria as follows:

Originality and quality of response (20%)
How personable and articulate Finalist appears to be (40%)
How well does Finalist fit/represent the Maybelline brand (40%)

When the total scores are calculated, the (4) Finalists with the highest final scores from the Judging Panel will be deemed Grand Prize awardees. The remaining unselected nineteen (19) Finalists will be deemed First Prize awardees. Both Grand Prize and First Prize awardees will be notified of their status on or about November 20, 2025.

TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, GRAND PRIZE AWARDEES WILL BE SOLELY RESPONSIBLE FOR ANY AND ALL TAXES ON THE VALUE OF THE PRIZE. GRAND PRIZE AWARDEES WILL BE ISSUED AN IRS FORM 1099 FOR TAX PURPOSES IN THE AMOUNT OF THE PRIZE AND MUST SUBMIT THEIR SOCIAL SECURITY NUMBER VIA IRS FORM W-9, AS REQUIRED BY LAW.

In the event of a tie, the Entry from among all such tied entries with the higher/highest score in the “How well does Finalist fit/represent the Maybelline brand" criterion will be considered the Grand Prize awardee. In the event a tie remains, an additional judge of the Sponsor’s choosing will be brought in to reevaluate the tied Finalist Videos and thereby select the Grand Prize awardees. Decisions of the Administrator, the Judging Panel and any additional judges (as applicable) are final and binding in all respects.

Entrants/Finalists understand and agree that the results of the Judging are in all cases confidential and proprietary information of Sponsor and, as such, will not be disclosed. Entrants/Finalists waive any right they may have under any legal theory to review the results of the Judging.

All Judges’ decisions are final and binding in all matters relating to this Competition. Each Entrant acknowledges that other Entrants, Sponsor’s employees or independent contractors may have created ideas and concepts that may have familiarities or similarities to their Entry and Finalist Video (if applicable), and agrees that they will not be entitled to any compensation or right to negotiate with the Released Parties because of these familiarities or similarities. Notwithstanding anything to the contrary in these Competition Rules, Sponsor reserves the right to reject or disqualify any Entry or Finalist Video in its sole discretion if Sponsor or Administrator believe that: (a) the entry is ineligible and/or does not meet the requirements set out in these Official Rules; (b) entrant has contravened these Official Rules; (c) entrant has contravened any community guidelines, rules, terms or policies of Instagram, TikTok or YouTube; or (d) any other reason specified in these Official Rules.

10. Prizes and Approximate Retail Values ("ARV"):

Grand Prize (four [4] Awardees): will each receive a three (3) day/two (2) night trip for themselves alone (without a guest) to Los Angeles, California or New York, New York (“Destination City”) specific trip destination to be determined by Sponsor in its sole discretion) where they will have the opportunity to shoot a Maybelline commercial. Trip consists of: roundtrip coach air transportation from major commercial airport near Awardee’s residence to Destination City; two (2) nights hotel accommodations (one standard room, single occupancy, room and tax only); ground transportation between Destination City airport, hotel, and photo shoot for commercial. Each Grand Prize Awardee will also receive a $500 Maybelline prize pack consisting of eye, face and lip makeup. Prize pack items are at Sponsor's sole discretion.. Approximate Retail Value of each Grand Prize: $2,550.00. (Actual value of Grand Prize may differ depending on Awardee’s residence, Sponsor’s choice of Destination City and other factors. Awardee will not receive the difference the Approximate Retail Value and actual value of Grand Prize.)

Grand Prize trip is projected to take place in December 2025 or January 2026. The specific dates of Grand Prize trip may not be provided until time of notification of Grand Prize Awardees on or about November 20, 2025. AWARDEES MUST BE ABLE TO TRAVEL ON SPECIFIED DATES IN DECEMBER 2025/JANUARY 2026; IF AN AWARDEE IS NOT AVAILABLE AT SUCH TIME FOR ANY REASON, THE GRAND PRIZE WILL BE FORFEITED WITHOUT COMPENSATION (AND THE HIGHEST RANKED AMONG THE FIRST PRIZE AWARDEES WILL RECEIVE SUCH GRAND PRIZE) AND AWARDEE FORFEITING THE GRAND PRIZE WILL RECEIVE A FIRST PRIZE.

Travel itinerary – including flights and hotels – will be determined by Sponsor in its sole discretion. Awardee may not have a guest accompany them on Grand Prize trip even at their sole expense.

Grand Prize trip is subject to availability and additional restrictions. Awardee is solely responsible for any necessary documents for travel including a REAL ID or passport. All costs and expenses not expressly stated in the Trip description above are excluded and solely the responsibility of Awardee, including but not limited to travel to/from departure airport; checked bag fees, meals; souvenirs; incidentals. No award points, frequent flier miles or other “perks” will be awarded in conjunction with Grand Prize trip.

Awardee must comply with any applicable hotel check-in requirements, such as presentation of photo identification and a major credit card (and should Awardee not have a credit card/payment instrument with sufficient available credit/funds to pay for a hotel stay of two [2] nights (or in such other amount as prescribed by hotel), Awardee agrees to sign additional documents and/or take other steps prescribed by Sponsor and/or Administrator, upon request and without compensation of any kind, so as to protect Sponsor and Administrator from incurring any liability for damage to the hotel room caused during the hotel stay by Awardee.

If Awardee lives within reasonable driving distance of Destination City (as determined by Sponsor/Administrator in their sole discretion), air travel component of Grand Prize will be replaced with ground transportation (or a stipend in an amount of Sponsor’s sole choosing to be used for ground transportation) and, in such case, no substitute prize or compensation will be awarded.

For photo shoot element of Grand Prize trip, Awardee agrees to fully cooperate with professional photographer and to comply with any and all instructions of professional photographer as well as of Sponsor and its designated representatives which may include signing a confidential disclosure agreement or other document upon request and without additional compensation. Without limitation, Awardee acknowledges that (a) the schedule, agenda and all other elements of the photo shoot will be determined by professional photographer/Sponsor in their sole discretion; (b) Awardee must be present at the designated place and time of the photo shoot and be available for the entirety of the photo shoot; (c) Awardee may be required, at the discretion of professional photographer, to alter their attire and/or appearance so as to meet the creative requirements of the photo shoot; (d) Awardee must not impede, interrupt or otherwise interfere with the professional photographer in performing their duties in conjunction with the photo shoot, with the understanding that Awardee will not have and waives any right of review, approval or creative input as to the results of the photo shoot; (e) Awardee’s participation in the photo shoot in no way makes them an employee of Sponsor, professional photographer or any other entity under any legal theory; (f) as between Awardee, on the one hand, and Sponsor on the other, Sponsor shall be the exclusive owner of any and all right, title and interest in and to the results of the photo shoot as well as any recordation, streaming or other documentation of the making of the photo shoot, with Awardee agreeing to sign any documentation to record or perfect such grant of rights upon request and without additional compensation; (g) Awardee agrees not to record or stream the photo shoot unless expressly permitted to do so via signed writing by an authorized representative of Sponsor and (h) Sponsor shall be under no obligation to use or exploit such content nor to publish any resulting advertisement.

Awardee must at all times act in an appropriate, well-behaved and respectful manner during Grand Prize trip, including without limitation, air travel, hotel stay and participation in the photo shoot. ANTI-SOCIAL BEHAVIOR OF ANY KIND WILL RESULT IN VOIDING OF GRAND PRIZE WITH NO FURTHER LIABILITY TO SPONSOR WITH SPONSOR FURTHER RESERVING THE RIGHT TO PURSUE ALL AVAILABLE LEGAL REMEDIES AGAINST AWARDEE.

First Prize (nineteen [19] Awardees): will each receive a Maybelline Prize Pack consisting of eye, face and lip makeup. Prize pack items are at Sponsor's sole discretion. Approximate Retail Value of each First Prize: $300.00. An image and/or clip of the winning Entry of each First Prize Awardee will be featured in a Maybelline commercial. Sponsor may utilize image, photo, likeness and/or voice of First Prize Awardees from their Entry/ Video and/or Finalist Video. Awardee will not have and waives any right of review, approval or creative input as to the Maybelline advertisement. As between Awardee, on the one hand, and Sponsor on the other, Sponsor shall be the exclusive owner of any and all right, title and interest in and to the results of the Maybelline advertisement, with Awardee agreeing to sign any documentation to record or perfect such grant of rights upon request and without additional compensation.

For Grand and First Prizes:

In the event the Maybelline commercial does not air as intended for reasons including but not limited to scheduling conflicts, cancellations, postponement, an event of force majeure, or for any other reason, Sponsor and Administrator reserve the right to award the remainder of the Prizes with no further obligation to the Awardees (i.e. Trip to Destination City and Maybelline prize pack for Grand Prize awardees and Maybelline prize pack for First Prize awardees).

As applicable, size, color and/or style of the Maybelline Prize Pack elements are subject to Sponsor’s sole discretion. Prize Packs will only be shipped to addresses in the United States. Sponsor reserves the right to ship the various prize elements to Awardees separately. No prize substitution except by Sponsor due to unavailability of advertised prize/prize element for any reason beyond its reasonable control and only then for prize/prize element of comparable value. Prizes cannot be redeemed or exchanged by Awardee for cash. Prizes are not transferable by Awardees except in Sponsor’s sole discretion and without liability of any kind.

SPONSOR MAKES NO REPRESENTATION, GUARANTEE OR WARRANTY OF ANY KIND (DIRECT OR INDIRECT, EXPRESS OR IMPLIED) REGARDING ANY PRIZE OR ANY ELEMENT THEREOF, INCLUDING BUT NOT LIMITED TO THE WARRANTY OF MERCHANTABILITY OR FITNESS FOR THE INTENDED PURPOSE. (FOR FIRST PRIZE, THE PRECEDING IS SUBJECT TO SPONSOR’S EXPRESS, LIMITED WARRANTIES ON ITS OWN PRODUCTS.)

Taxes on prizes are the Awardee’s sole responsibility. For Grand Prizes, Sponsor or its designated representative will report to the Internal Revenue Service award of the Grand Prize to the Awardee, via IRS 1099 Tax Form. Awardee agrees to cooperate with Sponsor or its designated representative to effect such filing, including providing any and all required identifying information.

11. Conditions and Limitations of Liability: By participating, each entrant agrees: (a) to be bound by these Official Rules and the decisions of Sponsor and Administrator, which shall be final in all respects; and (b) to release, discharge and hold harmless the Promotion Entities, Meta Platforms Inc, Google Inc, TikTok Inc., each of their respective advertising and promotion agencies, each of the foregoing entities’ respective parent, subsidiary, related, affiliated and successor companies, and each of their respective officers, directors, agents, representatives and employees (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage, including, without limitation, death and bodily injury, arising in any manner, directly or indirectly, in whole or in part, from participation in this Competition or any Competition-related activity, and/or from entrant’s acceptance, receipt, use or misuse of any prize (or element thereof).

By accepting the prize, Awardees grant Sponsor and its designees permission to use his/her name, voice, likeness, Competition Entry, photograph, prize information, biographical data and city and state of residence on a list of Awardees and for programming, publicity and promotional purposes, worldwide in all forms of media now known or hereafter developed, in perpetuity, without further compensation unless prohibited by law. (The preceding expressly includes but is not limited to [i] for Grand Prize Awardee, the photo shoot and [ii] for First Prize Awardee, the Maybelline advertisement.) Sponsor and its designees are not obligated to use any of the above mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. All federal, state and local laws and regulations apply.

If for any reason the Competition is not capable of running as planned (in whole or in part), including infection by computer virus, bugs, tampering, unauthorized intervention, fraud or technical failures beyond Sponsor’s control that corrupt or affect the administration, security, fairness, integrity or proper conduct of the Competition, Sponsor reserves the right, in its sole discretion, to terminate, modify or suspend the Competition (in whole or in part) and/or to disqualify individual(s) who Sponsor determines to have disrupted or contributed to the disruption of the Competition. In such event, Sponsor reserves the right to conduct the Competition and award the prizes by means of the judging procedure set forth in Rule 7 above in a manner which is fair, appropriate and consistent with these Official Rules, as determined by Sponsor in its sole discretion. Notice of termination/modification/suspension of Competition will be posted on Sponsor’s official Instagram YouTube and TikTok pages. Without limitation of any other term here, Sponsor and its agencies (including Administrator) are not responsible for failed, partial or garbled computer transmissions, technical failures of any kind (including but not limited to electronic malfunction or damage of any network, hardware or software), any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or loss, destruction or unauthorized access to, or alteration of, entries, Posts, Videos or Finalist Videos; or any problems or technical malfunctions of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or electronic entry to be received or for any Entry/Post/Video or Finalist Video to be accessible on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer or mobile device related to or resulting from participation in this Competition. The preceding includes but is not limited to the Video or Finalist Video being dysfunctional or inoperative such that Sponsor/Administrator is unable to access such Video or Finalist Video. Sponsor and its agencies (including Administrator) also expressly disclaim any responsibility for entries not received and/or Posts not being accessible due to filtering or other operation of the functionality of Instagram, YouTube or TikTok.

Entrants further agree not to knowingly damage or cause interruption of the Competition and/or prevent others from participating in the Competition. CAUTION: ANY ATTEMPT TO DAMAGE ANY ONLINE SERVICE OR WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE COMPETITION OR TO SEEK TO DEFRAUD SPONSOR IN CONJUNCTION WITH PARTICIPATION IN THE COMPETITION MAY VIOLATE CRIMINAL OR CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, SPONSOR MAY DISQUALIFY ANY PERSON MAKING SUCH ATTEMPT(S) AND SEEK DAMAGES TO THE FULLEST EXTENT OF THE LAW AND SPONSOR’S RIGHTS, INCLUDING BUT NOT LIMITED TO BARRING SUCH PERSONS FROM PARTICIPATION IN SPONSOR’S CURRENT OR FUTURE COMPETITIONS, AND PURSUING ANY OTHER RELIEF OR REMEDIES AS MAY BE AVAILABLE, INCLUDING BUT NOT LIMITED TO REPORTING TO THE APPLICABLE SOCIAL MEDIA PLATFORM.

12. Disputes; Arbitration/Choice Of Law: Except where prohibited by law, Entrant agrees that: (1) ANY DISPUTE, CONTROVERSY OR CLAIM ARISING OUT OF OR RELATING TO THE COMPETITION OR ANY PRIZE AWARDED SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) any dispute, controversy or claim arising out of or relating to the Competition or any prize awarded shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") in accordance with the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (the "AAA Rules") then in effect; (3) any arbitration shall be heard by one arbitrator to be selected in accordance with the AAA Rules, in New York County, New York State; (4) unless both Entrant and Sponsor agree in writing, the arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of class or representative proceeding; (5) judgment upon any award rendered may be entered in any court having jurisdiction thereof; and (6) any award or judgment shall be subject to all limitations and releases set forth in these Official Rules and be limited to actual out of pocket damages, and shall not, in any event, include any punitive, exemplary, consequential or incidental damages, attorney’s fees or costs of bringing a claim, or any injunctive or other equitable relief. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

13. List of Awardees: For the names of the Awardees, mail a self-addressed, stamped envelope to: #MayBeItsMe Maybelline Jingle Competition Awardees, c/o Probability, PO Box 1559, Social Circle, GA 30025-1559. All such requests must be received by November 30, 2025.

This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, YouTube or TikTok.

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