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Fit Me® Dewy + Smooth Foundation Natural Beige

Fit Me® Dewy + Smooth Foundation is rated 4.0 out of 5 by 145.
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Dewy foundation with SPF 18 that hydrates and smoothes skin texture. Leaves a naturally luminous finish.
$7.99 MSRP
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  • Natural Beige
  • Porcelain
  • Ivory
  • Classic Ivory
  • Nude Beige
  • Buff Beige
  • Sandy Beige
  • Medium Buff
  • Natural Buff
  • Pure Beige
  • Golden Beige
  • Sun Beige
  • Soft Honey
  • Toffee
  • Coconut
  • Mocha

Why you'll love it

What it is

Fit Me® Dewy + Smooth Foundation face makeup. Maybelline's smoothing concentrate hydrates rough patches leaving skin with a naturally luminous finish.


Ideal for normal to dry skin, this foundation hydrates and smoothes skin texture and leaves a naturally luminous finish. Protects with SPF 18. Dermatologist tested. Allergy tested. Non-comedogenic. Fragrance-free.

How to use/apply

Apply foundation onto skin and blend with fingertips or an applicator and blend.
Rated 2 out of 5 by from SHADE RANGE !!!! I'm a brown girl, I'm not the darkest and I'm not the lightest of us brown girl's. We come in MANY different SHADES of BROWN. The finish on this foundation is FLAWLESS !!!! The price is reasonable. I shouldn't have to buy TWO different shades to mix and try to get my PERFECT SHADE!!!! And even its still not a perfect match. When I do use this foundation I have to do a lot of tweaking just to get it to look OK. You been More SHADES in this FOUNDATION, The concealer, The contour, and the finishing powder. I love your products but its 2017 and there's no reason why the drugstore brand's aren't up to speed with this millennium. Get up to speed.
Date published: 2017-04-23
Rated 5 out of 5 by from great base I have been using this since it first came out and have been in love ever since. Back then it was just known as the dwy foundation because back then there was no matte formula. I am in love with the glow that it gives off and the fact that its hydrating. This is always my go to foundation. I wore to this to a party all night and when I got home all of my face makeup looked a if it was fresh. I am really impressed maybelling epecially because of the price.
Date published: 2016-12-27
Rated 5 out of 5 by from Just as good as my Armani Luminous Silk Foundation I've been using Armani Luminous Silk Foundation Number 11 for years. They discontinued that shade and I've been searching for a similar shade and foundation for the last 2 years. A make up artist at a Department store referred me to Fit Me Dewy Coconut number 355 and it's a perfect match! Love the color and consistency of this product and it's fragrance free so it's perfect for my sensitive skin. Love this foundation!
Date published: 2016-11-07
Rated 4 out of 5 by from It's great but... I love the dewy foundation, but it's always been too dark for me, and for some reason it doesn't come in either 100 or 105, so I had to get the matte version- which is really good too, but it's not good for my dry skin- I've been breaking out a lot more than usual b/c of the matte(could just be carching up with hormones lol). Dewy only goes to 110, and the darkest aren't too dark either. It's gotta be really hard to get too many shades in a makeup line, I mean, it takes up a lot of space($$$), and you've really done good with the shade ranges so far, but the shades in both versions aren't consistent. I don't get it.
Date published: 2017-11-06
Rated 3 out of 5 by from Not pale enough. I absolutely adore the formula of this foundation, but so very SAD that it doesn't match my extremely fair, cool toned skin. In your other lines I can wear Porcelain Ivory, but you don't have Porcelain Ivory in the Dewy and Smooth formula. PLEASE, please, please consider bringing in some more shades to this line?? Even in my tannest dream (and believe me, it's only a dream and would never occur in real life) would I ever be dark enough to wear your lightest, cool toned shade, "Ivory"!! I would have given this foundation 5 stars if not for the shade selection. It has one of the most gorgeous finishes I've ever seen (I'm including many high end formulas in that statement.) Sadly, in terms of shade range, it does not "Fit Me" at all.
Date published: 2017-06-16
Rated 3 out of 5 by from More shade selection I'm a big fan of the Matte + Poreless because my skin is super oily in the summer; however, in the winter it gets incredibly dry, so I was hoping to try out Dewy + Smooth. I was disappointed to find out that my shade (112) is not made in this formula. I've tried the two closest to this with no luck because of undertones. Please make more shades!
Date published: 2016-12-22
Rated 5 out of 5 by from AMAZING product This is one of THE best foundations I've found.. it has an amazing consistency, I love that it goes on evenly & it is SUPER light and doesn't make me oily. I will buy again and again. I just wish it had a pump I hate having to pour it out. :(
Date published: 2015-02-13
Rated 5 out of 5 by from Love this foundation! I never liked the "full face" look, but this foundation looks so natural and gives me the coverage that I'm looking for. It's light and removes very easily.
Date published: 2017-02-21
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Will you be coming out with fairer shades in the dewy and smooth foundation line? I'd love to try it, it seems perfect from the reviews I've read, but it is too dark for my complexion. I just want to know if there's hope for the pale girls like me!

Asked by: JC Swan
Hi JC Swan! Thank you for your interest in our Fit Me Foundation. At this time, we do not have any prepared information on new shades, however, we will be sharing your suggestion to the correct department of our team.
Answered by: Maybelline Consumer Care
Date published: 2018-01-12

I want Maybelline fit me foundation 330 toffee caramel normal to dry .. I am not getting it anywhere can you plz suggest alternate for dis? I ve brown skin tone n dry skin

Asked by: Ramya
Hi Ramya! Unfortunately, you have reached Maybelline USA and our products do vary from country to country. We only have information on USA products. To ensure you get the best answer to your question, we recommend reaching out to Maybelline India. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-01-11

The ingredients say may contain iron oxide. Does the foundation oxides? 

Asked by: Nicki565
Hi there NIcki! When a product is sold in more than one color, per FDA ingredient list protocol, the pigments are listed separately at the end of the ingredient list under the heading MAY CONTAIN. This allows manufacturers to use the same ingredient list for all the shades that product comes in. As for the ingredient IRON OXIDE, this is a a key pigment that is found in almost every foundation shade on the market and is most likely to be found in any shade you select, no matter how light or dark.
Answered by: Maybelline Consumer Care
Date published: 2018-01-11

When is the Fit Me Dewy collection coming to South Africa?

Asked by: ZaidaB
Hi ZaidaB! You have reached Maybelline in the United States. We do not have information about international release dates or availability. Please reach out to the team in South Africa for the most accurate information in your country:
Answered by: Maybelline Consumer Care
Date published: 2017-12-12

I love my Fit Me 360 foundation. Is there a reason for it not having a pump? I find myself wasting more product because of this.

Asked by: Davina
Hello Davina! At this time, our Fit Me Foundations do not come in a pump. We will definitely forward your feedback along for further consideration. Try our new SuperStay Full Coverage Foundation! This comes in a pump and should be suitable to your liking. Hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2017-11-29

The description says this foundation is 'fragrance-free' but the ingredients list contains fragrance. As someone who breaks out from fragrance, that feels like pretty awful misinformation. Is there an explanation?

Asked by: llama
Hi there! Unfortunately, you have reached the U.S. Maybelline page. Our products and shades do vary country by country and we only have information on products available in the United States. For further assistance, we would recommend reaching out to Maybelline in the United Kingdom: We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-22

Hi I am MAC NW40. Which says it is similar to 325 Fit me matte by google. I want to know the perfect shade from me in Fit Me dewy smooth foundation.I used labelling dream satin foundation in B5 from India.Please help me in buying the perfect shade in USA

Asked by: Anwesha
Hi Anwesha! It can be difficult to find an exact shade match based on this type of communication. Please take a look at our shade finder tool! You can follow the link below: We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2017-11-22

I used to wear 220 Natural Beige but I'm a little lighter now. what shade should I get?

Asked by: Jade N
Hi Jade N! It is difficult to recommend an exact match over this kind of communication. Since you were using a 220 Natural Beige we recommend bringing your previous foundation bottle to the store to best compare for a lighter shade like 210 Sandy Beige, 130 Buff Beige or 125 Nude Beige.
Answered by: Maybelline Consumer Care
Date published: 2017-10-23
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