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Fit Me® Dewy + Smooth Foundation Natural Beige

Fit Me® Dewy + Smooth Foundation is rated 4.5 out of 5 by 875.
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Dewy foundation with SPF 18 that hydrates and smoothes skin texture. Leaves a naturally luminous finish.
$7.99 MSRP
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  • Natural Beige
  • Porcelain
  • Ivory
  • Classic Ivory
  • Nude Beige
  • Buff Beige
  • Sandy Beige
  • Medium Buff
  • Natural Buff
  • Pure Beige
  • Golden Beige
  • Sun Beige
  • Soft Honey
  • Toffee
  • Coconut
  • Mocha

Why you'll love it

What it is

Fit Me® Dewy + Smooth Foundation face makeup. Maybelline's smoothing concentrate hydrates rough patches leaving skin with a naturally luminous finish.


Ideal for normal to dry skin, this foundation hydrates and smoothes skin texture and leaves a naturally luminous finish. Protects with SPF 18. Dermatologist tested. Allergy tested. Non-comedogenic. Fragrance-free.

How to use/apply

Apply foundation onto skin and blend with fingertips or an applicator and blend.
Rated 2 out of 5 by from SHADE RANGE !!!! I'm a brown girl, I'm not the darkest and I'm not the lightest of us brown girl's. We come in MANY different SHADES of BROWN. The finish on this foundation is FLAWLESS !!!! The price is reasonable. I shouldn't have to buy TWO different shades to mix and try to get my PERFECT SHADE!!!! And even its still not a perfect match. When I do use this foundation I have to do a lot of tweaking just to get it to look OK. You been More SHADES in this FOUNDATION, The concealer, The contour, and the finishing powder. I love your products but its 2017 and there's no reason why the drugstore brand's aren't up to speed with this millennium. Get up to speed.
Date published: 2017-04-23
Rated 2 out of 5 by from I love that this product has sunscreen in it, and it feels light on the face. I’m not a fan of liquid foundation, and this avoids the “cakey” feeling other products can leave. It made my fave look natural and dewy, but I felt like I was going to get makeup on anything my face touched (shirts, scarves, furniture, etc). However, the consistency is extremely runny. It’s hard to work with. I tried a sponge, and felt like I wasted a lot of product because it got absorbed. I then tried a silicone applicator, and the product was too runny and it was messy. My fingers probably worked best, but again, it was messy. I still need to try with a regular foundation brush.
Date published: 2018-02-19
Rated 4 out of 5 by from It's great but... I love the dewy foundation, but it's always been too dark for me, and for some reason it doesn't come in either 100 or 105, so I had to get the matte version- which is really good too, but it's not good for my dry skin- I've been breaking out a lot more than usual b/c of the matte(could just be carching up with hormones lol). Dewy only goes to 110, and the darkest aren't too dark either. It's gotta be really hard to get too many shades in a makeup line, I mean, it takes up a lot of space($$$), and you've really done good with the shade ranges so far, but the shades in both versions aren't consistent. I don't get it.
Date published: 2017-11-06
Rated 5 out of 5 by from Final thoughts on the Maybelline foundation: I’ve had this on since about 12:30. It has worn very well and covers pretty well, too! I’d probably give it a medium to full coverage. It hasn’t crack or separated anywhere and my skin definitely doesn’t feel dry. Overall, if you have normal/dry skin and aren’t a fan of matte foundation then this is great (especially if you’re not looking to spend a lot of $$). One suggestion if you have larger pores is to set it with a little powder, but overall it wasn’t too bad. The primer went better than expected, too! None of my makeup moved and it’s all still there. Success!
Date published: 2018-02-19
Rated 3 out of 5 by from I was sent this for free for an honest review from Maybelline and Influenster. It's light weight, I'd say medium coverage, goes nice over the Master prime by Maybelline. I didn't notice a smell. The shade 110 porcelain is pretty light with pink under tones but still found it slightly warmer than I would prefer. FIT ME DEWY went on smooth with my fingers and a blender. The finish is really nice and lives up to its name. I've noticed a slight irritation on my cheeks. So far it hasn't settled in any lines or oxidized. Over all id recommend if you don't have super sensitive skin. Pictures to come. *I will more than likely update this review in a few days after I worn it longer.*
Date published: 2018-02-18
Rated 2 out of 5 by from despite same number, dewy and matte shades differ I need the formula of the dewy and smooth foundation because the matte and poreless formula makes me super dry. The 110 shade in the matte color is my perfect match, so you would think that the 110 shade in dewy would also be my perfect match. However, this is not the case. The 110 in dewy is as dark as the 112 in the matte shade and since 110 is the lightest shade, there is no way that I can just get the shade down in the dewy. Why given them the same shade number/name if they are definitely not the same? Why not have the same range of colors for both formulas?
Date published: 2017-05-12
Rated 5 out of 5 by from I have to admit, when I received a package advertising dewy skin, I was a bit off-put as a matte-loving girl. However, I am very pleasantly surprised by the result! The primer went on almost like a lotion, leaving my skin hydrated. The foundation was a bit more liquidy than I am used to, but it still applied easily and blended out to a nice medium coverage. The finished product is a hydrated, natural look that doesn’t look or feel greasy as I somewhat expected from a “dewy” product. I will definitely be using these two products some more, especially in the summer as the foundation has SPF in it! Maybelline Fit Me® Dewy + Smooth Foundation Maybelline FaceStudio® Master Prime Primer
Date published: 2018-02-19
Rated 4 out of 5 by from This product flawlessly blended into my natural skin tone and left me with a literal GLOW!! It was very natural and easy to apply, but I think my skin was just dry so it flaked a little. It lasted me the entire day without having to reapply. I would definitely recommend for a glowy look!
Date published: 2018-02-20
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I m in skin is's dry or normal in winter but in winter becomes red nd I feel too much sweat on my face.i can't do any makeup bcs it's smudge in 5 min with help me.which foundation I should use? Fit me matte+powerless or dwy

Asked by: Ahuja
Hi Ahuja! We're sorry! Since this is the U.S. page and our products vary by country, we only have information on products available in the U.S. For more information, we recommend visiting our site here: - Hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-01-25

Will you be coming out with fairer shades in the dewy and smooth foundation line? I'd love to try it, it seems perfect from the reviews I've read, but it is too dark for my complexion. I just want to know if there's hope for the pale girls like me!

Asked by: JC Swan
Hi JC Swan! Thank you for your interest in our Fit Me Foundation. At this time, we do not have any prepared information on new shades, however, we will be sharing your suggestion to the correct department of our team.
Answered by: Maybelline Consumer Care
Date published: 2018-02-04

I want Maybelline fit me foundation 330 toffee caramel normal to dry .. I am not getting it anywhere can you plz suggest alternate for dis? I ve brown skin tone n dry skin

Asked by: Ramya
Hi Ramya! Unfortunately, you have reached Maybelline USA and our products do vary from country to country. We only have information on USA products. To ensure you get the best answer to your question, we recommend reaching out to Maybelline India. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-01-11

The ingredients say may contain iron oxide. Does the foundation oxides? 

Asked by: Nicki565
Hi there NIcki! When a product is sold in more than one color, per FDA ingredient list protocol, the pigments are listed separately at the end of the ingredient list under the heading MAY CONTAIN. This allows manufacturers to use the same ingredient list for all the shades that product comes in. As for the ingredient IRON OXIDE, this is a a key pigment that is found in almost every foundation shade on the market and is most likely to be found in any shade you select, no matter how light or dark.
Answered by: Maybelline Consumer Care
Date published: 2018-01-11

When is the Fit Me Dewy collection coming to South Africa?

Asked by: ZaidaB
Hi ZaidaB! You have reached Maybelline in the United States. We do not have information about international release dates or availability. Please reach out to the team in South Africa for the most accurate information in your country:
Answered by: Maybelline Consumer Care
Date published: 2017-12-12

I love my Fit Me 360 foundation. Is there a reason for it not having a pump? I find myself wasting more product because of this.

Asked by: Davina
Hello Davina! At this time, our Fit Me Foundations do not come in a pump. We will definitely forward your feedback along for further consideration. Try our new SuperStay Full Coverage Foundation! This comes in a pump and should be suitable to your liking. Hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2017-11-29

The description says this foundation is 'fragrance-free' but the ingredients list contains fragrance. As someone who breaks out from fragrance, that feels like pretty awful misinformation. Is there an explanation?

Asked by: llama
Hi there! Unfortunately, you have reached the U.S. Maybelline page. Our products and shades do vary country by country and we only have information on products available in the United States. For further assistance, we would recommend reaching out to Maybelline in the United Kingdom: We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-22

Hi I am MAC NW40. Which says it is similar to 325 Fit me matte by google. I want to know the perfect shade from me in Fit Me dewy smooth foundation.I used labelling dream satin foundation in B5 from India.Please help me in buying the perfect shade in USA

Asked by: Anwesha
Hi Anwesha! It can be difficult to find an exact shade match based on this type of communication. Please take a look at our shade finder tool! You can follow the link below: We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2017-11-22
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