How It Works
In order to use Foundation Finder You must upload a selfie of Yourself. Your selfie will be transmitted from your device to a central cloud-based hub. Foundation Finder uses an algorithm to analyze the selfie to detect Your face and certain key facial landmarks (i.e., the location of Your eyes, the center of Your eyes, location of mouth and nose, center of Your face, etc.). This information is used to center, zoom, crop, remove unnecessary features from the image(s), and to ensure the detected face is in the center of the image at the largest size possible that maintains the aspect ratio of the original image.
Foundation Founder will then analyze the image to calculate an estimate of Your skin tone. The image is initially analyzed to infer a broad classification of skin tone, which is used to adjust luminosity of the image dynamically. Based on the initial inference, the face region is analyzed. By analyzing multiple pixels from the selfie uploaded, Foundation Finder will take an average of the detected color values and match it to a model to infer skin tone. After inferring skin tone, the image is rendered and You will then be provided with Your results (i.e., your nearest skin tone match). If you disagree, You can select from different options. After you make your selection, and, depending on answers You provide in response to some additional questions along with the results of the analysis, Foundation Finder will suggest product(s).
Your Consent For Collection and Use of Personal Information About You
When You use Foundation Finder, you specifically consent that:
• Maybelline New York is collecting, capturing, possessing, storing, or obtaining the picture You provide, and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
• Maybelline New York may share, disclose, or disseminate information about You with any other affiliated company or brand (including its parent and subsidiaries) as well as its service providers (such as the provider of cloud services used to provide You with the service).
When you consent to “EMAIL MY RESULTS”, You also agree to the storage or retention of personal information about you, including information derived from Your Image (i.e., namely products recommended). Specifically, you consent that:
YOU UNDERSTAND THAT YOUR CONSENT TO THIS INFORMATION NOTICE IS A PREREQUISITE TO USE OF FOUNDATION FINDER.
Maybelline New York’s Foundation Finder Information Notice is subject to periodic updating, including to the extent that Maybelline New York begins collecting personal information for any other purposes not specified herein. Maybelline New York reserves the right to amend this policy at any time, which amendments will further apply to Your use of Foundation Finder after their enactment.
Maybelline New York only temporarily stores your selfie. Once the information is returned to You (i.e., send to your browser used to access Foundation Finder), Your selfie is deleted from the central cloud-based hub (generally within 24 hours of completion of the analysis).
The calculations used to generate Your results, and the results from Foundation Finder (i.e., calculation of Your skin tone), are not saved. Foundation Finder is run in memory in the cloud-based hub on a per session/instance basis, and Foundation Finder does not save any data after the session is complete (i.e., the analysis is returned to Your device).
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Right of Deletion
If You request deletion of data about you, You understand and acknowledge that Maybelline New York will keep a log of Your doing so, which log will include information such as Your name, date of request, manner of request, and date of fulfillment:
PLEASE NOTE that should You request deletion of data about You at a time when Maybelline New York is compelled by law or order of court of competent jurisdiction to maintain such data, Maybelline New York will not immediately comply with Your deletion request. We may also deny a deletion request where otherwise permitted to do so by applicable law.
Maybelline New York uses a reasonable standard of care to store, transmit, and protect from disclosure any data used in Foundation Finder consistent with the sensitivity of the data. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.