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AMERICA'S #1 LIQUID LIPSTICK BRAND OF 2021
It's official: Our liquid lipstick is the #1 liquid lipstick in the country.* And for good reason! It used to be that long wear liquid lipstick went on dry as chalk, but our special technology has made it so that you get all of the comfort of traditional lipsticks, plus the long-lasting benefits of a lip stain!
BEST LIQUID LIPSTICK: SUPERSTAY MATTE INK LIQUID LIPSTICK
This formula stays on day and night, through breakfast, lunch and dinner. 16-hours, to be precise. Superstay Matte Ink is packed with pigment and nearly weightless, giving you bright, beautiful lips that dry down to last all day. But best of all? Its 40+ shades are designed to flatter skin tones, and are inspired by NYC. Check out our best selling shades below!
#1 BEST SELLING SHADE OF SUPERSTAY MATTE INK: LOVER
A pretty pink with just enough grown-up cool.
#2 BEST SELLING SHADE OF SUPERSTAY MATTE INK: SEDUCTRESS
A sexy beige-toned nude with a touch of heat.
#3 BEST SELLING SHADE OF SUPERSTAY MATTE INK: PIONEER
A truly wicked-looking brick red. Watch out!
#4 BEST SELLING SHADE OF SUPERSTAY MATTE INK: RULER
Vibrant, rosy-plum for all skin tones.
#5 BEST SELLING SHADE OF SUPERSTAY MATTE INK: DREAMER
The cool taupe-meets-pink of your dreams.
2-STEP LIQUID LIPSTICK: SUPERSTAY 24 2-STEP LIQUID LIPSTICK
Our first and original game-changing liquid lipstick, Superstay 24 2-Step Liquid Lipstick, is still one of our best and most innovative lipsticks. We've played with shades to make them really special and standout—some of them, like Optic Ruby, are pigmented to make teeth appear whiter and brighter. The double-sided tube delivers intense and long-lasting color on one side, soft, un-sticky balm on the other side, which you apply to lips once the lipstick pigment has set. Check out our best selling shades below!
#1 BEST SELLING SHADE OF SUPERSTAY 24: BLUSH ON
A cool, complexion-flattering rosy pink.
#2 BEST SELLING SHADE OF SUPERSTAY 24: FOREVER CHESTNUT
A super-wearable balance of pink, brown and a touch of mauve.
#3 BEST SELLING SHADE OF SUPERSTAY 24: UNLIMITED RAISIN
A true, juicy mauve laced with shimmer that works on all skin tones.
#4 BEST SELLING SHADE OF SUPERSTAY 24: VERY CRANBERRY
A little pink, a little plum, a little berry and a hit of cobweb-shimmer. Gorgeous!
#5 BEST SELLING SHADE OF SUPERSTAY 24: EVERLASTING WINE
The perfect everyday neutral, warm brown.
*L'Oreal calculation based on data reported by Nielsen through its Scantrack Service for the Liquid Lip category for the 52-week period ending October 3, 2020, for the US xAOC market according to L'Oreal's custom product hierarchy. Copyright © 2020, Nielsen Consumer, LLC.
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Purple Lipcolors
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