Say goodbye to guessing and hello to the future of beauty discovery.

Maybelline is the first beauty brand to bring real-time virtual makeup try-on and personalized beauty advice straight into ChatGPT.

Ask us anything: the perfect lipstick for date night, the best foundation for oily skin, a mascara that won’t budge.

Get expert-level recommendations tailored to you, try them on instantly, and shop from your favorite store.

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WHAT IS THE MAYBELLINE PLUGIN ON CHATGPT?

Treat this as a makeup artist: ask us for makeup recommendations ("I need a red lipstick that lasts all night").

Step-by-Step: How to access & use it

Get an inside look

Watch this quick demo to see how you can chat with Maybelline on ChatGPT, try on products virtually, and shop your favorite shades instantly.

This 1-minute demo video shows how the Maybelline New York app works inside ChatGPT.
The user gets personalized makeup recommendations, tries products on with real-time virtual try-on, and finds where to buy them, all in one conversation.

0:00 - The video opens with the Maybelline New York × OpenAI logos and the on-screen title “A new era of virtual try-on in ChatGPT.”

0:03 - The user types “@Maybelline can you help me find a good red lipstick for a night out?” Maybelline asks about preferred formulas, finishes and undertones, and the user requests something bold with a matte finish.

0:10 - Maybelline recommends three bold red lipsticks, each shown as a product card: Maybelline Color Sensational Lip Color in Ruby For Me, Super Stay Teddy Tint in Wild at Heart, and Super Stay Matte Ink Liquid Lipstick in Hustler. Each card offers two options: “Learn More” for product details, or “Virtual Try-On” to see the shade on the user’s own face.

0:18 - After tapping Virtual Try-On, the user sees Super Stay Matte Ink Liquid Lipstick applied in real time through the phone’s live camera, then switches between shades such as Hustler and Renegade. On-screen title: “Find your perfect shade.”

0:30 - On-screen title: “Try on makeup products.” In the same conversation, the user asks “Can I try a bold eyeshadow now?” Maybelline recommends Color Tattoo Eye Stix Matte in I Am Determined, and the user tries the eyeshadow on virtually.

0:45 - The user asks “Where can I buy Color Tattoo Eye Stix in shade I am Determined?” On-screen title: “Purchase from your favorite retailers.” Maybelline shares online retailer links (Walmart, Target and Amazon) and offers to help find the product in store or suggest other shades.

0:50 - The demo closes on a ChatGPT “Ask anything” bar surrounded by example prompts such as “Show the lipstick on me” and “How will it look on me?”

0:54 - The prompts fade away, leaving the chat bar with Maybelline selected, ready for a new question.

0:56 - The video ends on the Maybelline New York × OpenAI logos.
Explore Maybelline on ChatGPT

Frequently Asked Questions

What is Maybelline's Virtual Try-On on ChatGPT?

It's an AI-powered beauty experience inside ChatGPT where you can ask for personalized product recommendations, try them on virtually via photo or camera, and shop directly from your favorite retailer. No app download needed.

Is this free to use?
Yes! The Maybelline App experience on ChatGPT is free to explore and try.

Do I need a special ChatGPT subscription?
No. Simply open the “Plugins” section in ChatGPT, search for Maybelline, and connect the app. Then type @Maybelline and ask us a question like you’d ask a friend.

Which Maybelline products can I try on in ChatGPT? ​
You can try on the full range lips, eyes, face, and brows, so you can build your complete look before you buy.

Is AI Makeup try-on accurate compared to trying it in person?
Maybelline's Virtual Try-On uses Modiface advanced AI technology to closely simulate real shades and finishes, helping you shop with more confidence, though in-person results may vary slightly by lighting and skin texture.

Does it work for all skin tones and types?
Absolutely.
Our technology is engineered to accurately render shades and finishes across an inclusive spectrum of skin tones.

Can I try on more than one product per conversation?
Yes, you can continue chatting to explore and try on lipsticks, foundations, eye looks, and more in a single session.