"This almost seems like a dream,” said Shayla Mitchell of her Maybelline New York collection. From color theory to naming shades, the makeup-artist-turned-Internet star channeled her passion into every part of the process. Take a look behind the makeup line from the beauty maven herself.
Turn up the mascara volume — and apologize not. Now on shelves: 3 new shades of colored, volumizing mascara designed for maximum impact. From Poppin’ Purple and Baddest Black to Boomin’ in Blue mascara shades, there’s plenty eye candy to play with in these limited-edition mascaras.
Presenting The City Mini Palettes, mini eyeshadow palettes inspired by the many mindsets of NYC. We teamed up with @makeupshayla for a 6-shade “Shayla” eyeshadow palette that looks something like a cotton-candy sunset and sultry smokey eye in one. Check out the peachy-nude, mauve and shimmery taupe shades in this travel-sized eyeshadow kit from the LA-based artist and frequent flier (to New York, of course).
I CAN’T WAIT FOR YOU GUYS TO SEE THIS IN REAL LIFE AND SEE HISTORY BE MADE.