October 31, 2025

Put Your Glam on Display with Holiday Makeup Looks

Q: How should you prep your face for holiday makeup looks?

To prep your face for holiday makeup looks, start with clean, hydrated skin to help your makeup apply smoothly, and don’t skip makeup primer, as this will help your makeup last longer. Before even starting any festive look, cleanse your skin and moisturize. Once your moisturizer dries and is absorbed into your skin, choose a makeup primer that works for your skin and needs. If you want to learn more about makeup primer, check out our makeup primer guide. Proper skin prep helps your makeup apply smoothly, prevents patchiness, and helps your holiday makeup look its best throughout the day and night.

Q: How do you get holiday makeup to stay on?

To get holiday makeup to stay on all night, start with a long-wear primer, then use long-lasting makeup formulas for your foundation, eyes, and lips, and be sure to finish your look with setting powder or a setting spray. To help your makeup last up to 24 hours, choose Grippy Serum for a hydrated, plump skin look, or choose Poreless Jelly if you want to have a blurred skin look. Next, for all your face, eye, and lip makeup look for waterproof makeup or long-lasting formulas that mention features such as transfer-proof, smudge-proof, water-resistant, or crease-resistant. Lastly, you’ll want to set your entire look with either a setting powder, like Fit Me Matte + Poreless Setting Powder or Lasting Fix Banana Powder, or a setting spray, like Face Studio Lasting Fix Matte Setting Spray. These steps keep your holiday makeup look intact through dancing, dinner, and every holiday party selfie.

Q: What makeup products do you need for festive makeup looks?

The best festive makeup looks start with the essentials: primer, foundation, concealer, blush or bronzer, eye makeup, and a lip color. Holiday makeup tends to be bolder, more glam, and involves more shimmer finishes to capture the season’s festive spirit. Ultimately, the makeup you choose for your holiday makeup look should be long-lasting, so you don’t have to worry about touch-ups and can snack, drink, and celebrate comfortably! Start with a makeup primer to help your festive makeup look last. If you want some coverage on your face, consider using Instant Age Rewind Concealer for a lighter coverage product, and Lumi Matte Luminous Foundation for a lightweight, buildable coverage product. Choose waterproof or water-resistant eye makeup like Tattoo Studio Waterproof Gel Eyeliner Pencil, Tattoo Studio Multi-Use Eyeshadow Stick, Super Lock Brow Glue, and waterproof mascara. For your lips, check out our long-lasting lipsticks and lip colors like in our Super Stay collection: Super Stay Teddy Tint Lip Tint Super Stay Matte Ink Liquid Lipstick Super Stay Vinyl Ink Liquid Lip Color Super Stay 24 Hour 2-Step Liquid Lipstick Once you’re done with your look, lock it in with setting powder or setting spray. The exact makeup products you choose may depend on the event you’re going to, but when creating your festive makeup looks, think about what makes you feel the most confident and build your look from there!

Q: Can anyone wear these holiday and New Year’s Eve makeup trends?

Yes, anyone can wear these holiday and New Year’s Eve makeup trends! These festive makeup looks are for everyone, and each of them are created to help highlight . Feel free to copy any of these tutorials as-is for the holidays, but if you feel like are too far out of your comfort zone and would prefer another shade of makeup, or feel like any of the recommended shades aren’t the most flattering on you, you can easily swap out the colors for another shade that works better. Making any look your own is part of the fun of experimenting with makeup!

Q: Which makeup look should I wear for New Year’s Eve?

While all of these trends would be beautiful for a New Year’s Eve makeup look, we feel pretty partial to all the shimmer that’s involved in our Icy Frost holiday makeup look. If you want to use one of the other looks for your New Year’s Eve plans, you can always add some shimmer with highlighter, glitter mascara, or shimmer finish eyeshadow to dial up the shine. If you want more New Year’s Eve makeup ideas, we suggest going for bolder, glam looks that feature glitter and shimmer finishes, bold lips, and voluminous lashes. Check out some ideas below: Red Lipstick Look Cut Crease Eyeshadow Red Glitter Eyeshadow Metallic Makeup Look

Q: Where can I buy Maybelline makeup for holiday makeup looks?

You can get Maybelline makeup for your holiday makeup looks online through retailers like Amazon and Ulta, at major retailers like Walmart or Target, or at your local drugstores like CVS or Walgreens. Click the “Buy Now” button on the individual product pages to find an online retailer, or click “Find a Store” to find a store near you where you can purchase your makeup for all your festivities.

Step into the season with Maybelline holiday makeup that’s as bold, bright, and unforgettable as your plans. Whether you’re heading home for the holidays, painting the town red with your friends for New Year’s Eve, or simply cozying up by the fire on a winter getaway, Maybelline is here to help with all your festive makeup needs. This year, we’re serving holiday makeup looks that put your gorgeous features on display, no matter what lip, face, or eye makeup you reach for. Discover must-have makeup picks, step-by-step holiday makeup tutorials, and pro tips to make this holiday season a success.

SUPER STAY MATTE INK LIQUID LIPSTICK

SKY HIGH WASHABLE MASCARA

INSTANT AGE REWIND CONCEALER

Face Makeup for Holiday Makeup Looks

Make your skin the star of your holiday and New Year’s makeup looks! Maybelline’s face makeup products help you create the perfect base for any look that lasts through the family photos and the midnight countdown. Check out our favorite face makeup below!

Lip Makeup for Holiday Makeup Looks

No holiday makeup look is complete without the perfect lip look. From Thanksgiving feasts to mistletoe kisses and champagne toasts, Maybelline’s lip makeup is made to last through every moment. Discover festive shades, transfer-proof formulas, and finishes that will enhance your lips perfectly.

Eye Makeup for Holiday Makeup Looks

This season, make your eyes the showstopper. From festive shimmering finishes, icy shades that are perfect for the cold winter season, and long-lasting formulas, we’ve got what you need! Find your go-to eye makeup products for any holiday party or event you go to.

Holiday Makeup & New Year's Eve Makeup Looks

Now that you’ve taken a look at our holiday makeup product round-up, it’s time to get inspired to create some holiday party makeup and New Year’s Eve makeup looks! Check out three holiday makeup looks below and learn how to create Frozen Berry Lips, Icy Frost Makeup, and Blue Crush Smokey Eyes makeup looks step-by-step.

Frozen Berry Holiday Lip Look

Nothing says winter quite like a bold berry lip. But, rather than just applying any berry-colored lipstick and calling it a day, we’ve updated the look for a fresher, trendier take inspired by frosted lips and berries. The frozen berry lip look blends berry shades with high-shine lip finishes for a festive lip look.

To create the frozen berry lip trend, start with a lip liner like Lifter Liner in Let’s Bounce. To fake the appearance of a fuller pout, draw your lip liner slightly outside of your lip line. Fill in the outer corners of your lips with your lip liner, bringing in the color towards the middle, but not all the way.
Next, follow up your liner and apply a richly pigmented lipstick like Super Stay Vinyl Ink Longwear Liquid Lip Color in the shade Unrivaled on the center of your lips, within the space that hasn’t been filled in with lip liner. This long-lasting liquid lipstick’s color lock formula promises up to 16 hours of wear sans smudging or transferring, plus it imparts a stunning high-shine finish, perfect especially if you’re planning on doing a lot of sipping and smooching and want to look your best while you’re at it.
Now, to create the frosty feel of your Frozen Berry Lip, apply Lifter Gloss in Taffy across your lips. It’ll help add some dimension and lip fullness thanks to another dose of hyaluronic acid and a brilliant sheen that catches the light.

Shop Frozen Berry Lip Makeup

If you want to create the Frozen Berry Lip makeup look, don’t forget to grab all the products you’ll need!

New

Taffy
Buy now Lifter Gloss® Lip Gloss Makeup With Hyaluronic Acid
New

Let’s Bounce
Buy now LIFTER LINER™ Lip Liner Makeup with Hyaluronic Acid
Unrivaled
Buy now Super Stay® Vinyl Ink® Longwear Liquid Lipcolor

Icy Frost Holiday Makeup Look

If you want glam holiday makeup, our Icy Frost look is the way to go. This look combines the shimmering, icy finishes inspired by snow and winter weather, with a soft matte and radiant base.

First, apply your makeup primer to clean, dry skin to make sure your holiday look lasts all day. We recommend using a hydrating blurring primer to smooth your skin.
Next, start strong with an even base. Our Fit Me Matte and Poreless Foundation or Lumi Matte Foundation provides the perfect coverage, creating an oil-free canvas for a matte icy makeup look. Use a makeup brush or sponge to apply your foundation.
Set your foundation with a layer of setting powder, using a fluffy makeup brush or puff applicator. You can use either a translucent shade or a tinted shade for an extra layer of coverage.
To add a hint of color to your cheeks, use Fit Me Blush or Cloudtopia Cheek & Lip Blush Mousse for a soft matte, natural finish.
Working on one eye at a time, lightly coat your entire eyelids with Tattoo Studio Gel Pencil in Arctic Skies and then use your ring finger– it’s the weakest, so it won’t tug on the delicate eyelid skin– to buff it into a diffused wash of color rather than a bright, bold look.
To turn the blue eye look more frosty, apply Color Tattoo Eye Stix in I am Shining for a beautiful light pearl champagne shade that sparkles, starting at the inner corner and working your way to the middle of the lid on top of the blended blue.
To tie in some shimmer and shine on your face, dust a little Face Studio Master Holographic Prismatic Highlighter in Opal on the tops of your cheeks. Apply your highlighter in backward “C” shapes to ensure you’re framing your eyes, drawing attention up, and lifting your cheekbones.
On your lips, you’ll create a lip combo of lip liner and gloss that will bring all your frosty dreams to life. Line your lips with a nude lip liner shade, such as Lifter Liner in Out of Line. After applying your lip liner, fill in your lips with a sheer, high-shine lip gloss like Lifter Gloss in Ice. If you want a lip gloss with more shimmer, use Lifter Gloss in Opal.
To keep the soft-matte look going, finish your look with a few spritzes of matte setting spray.

Shop Icy Frost Makeup

Now that you know how to create a look that’s fit for an ice queen, don’t forget to stock up on products to recreate it yourself.

Blue Crush Smokey Eyes Holiday Makeup Look

Bored of wearing the same old neutral smokey eyes? We feel you. That’s why we created this leveled-up blue smokey eye look that will guarantee that no matter what holiday party you’re attending, everyone will be looking at you! And spoiler alert: you can easily recreate this daring look no matter if you’re a makeup novice or a pro.

First, apply your makeup primer and face makeup of choice.
To start your eye look, grab Color Tattoo Eye Stix Eyeshadow Stick in I Am Extravagant and create a little inverted “v” on the corner of each eye. Start about midway on your lash line and draw outwards and up to your crease, stopping so the two lines are even. Create some depth by buffing out the color with an eye shadow brush.
Next, glide Master Precise All Day Liquid Liner in Cobalt Blue across your upper lash line, drawing a thin line. Then for a subtle wing look, on the outer corner of your eye, trace outward and lift up, going over the pointed "V" shape that you made with the Color Tattoo Eye Stix. Connect your winged eyeliner to the liner going across your lash line.
To add a brighter pop of blue, go over your lash line and your water line with Tattoo Studio Gel Pencil in Galactic Cobalt. And while this will leave you with a striking blue eye look, we encourage you to push the envelope by coating your lashes in a matching blue shade.
For a dramatic and bold finish, apply two coats of Lash Sensational Sky High Mascara in Blue Mist to your top and bottom lashes.
Lastly, finish your look by applying your choice of lip makeup and a spritz of setting spray!

Shop Blue Crush Smokey Eyes Makeup

Ready to create the blue smokey eye look on yourself? Check out the products below to make sure you have everything you need.

Blue Mist
Buy now Lash Sensational Sky High® Washable Lengthening & Volumizing Mascara
I am Extravagant
Buy now Color Tattoo® Eye Stix Long Lasting Multi-Use Eyeshadow Stick, Liner, & Primer
Cobalt Blue
Buy now Master Precise® All Day Liquid Eyeliner Makeup
Galactic Cobalt
Buy now Tattoo Studio® Sharpenable Longwear Waterproof Gel Eyeliner Pencil

Recreated one of these holiday looks or created one of your own? We want to see! Share your look and tag @maybelline on social.

Holiday Makeup FAQs

How should you prep your face for holiday makeup looks?

How do you get holiday makeup to stay on?

What makeup products do you need for festive makeup looks?

What are some of the holiday and New Year’s Eve makeup trends?

When it comes to holiday makeup 2025, this season is all about statement simplicity. The focus is on choosing one standout feature and letting it take center stage. Whether you are attending a festive dinner, a holiday party, or counting down to midnight, the biggest holiday makeup looks this year highlight glowing skin, bold eyes, and rich, festive color stories that look stunning under every light. Below are the top looks for 2025, along with Maybelline favorites to help you create each one effortlessly.

Icy Metallic Eyes: Frosted shimmer is one of the most popular holiday party makeup looks of 2025. Shades of silver, pewter, and soft lilac add an eye-catching finish that feels modern and festive. To get the look, apply Maybelline Color Tattoo Eye Stix in I am Shining or I am Fearless across the lid for a smooth, long-lasting metallic glow that lasts all night.
Mocha Mousse Lips: This season, warm mocha and berry-brown tones are replacing the traditional red lip. These shades create depth and complement both soft and bold eye looks, making them perfect for glam holiday makeup or New Year’s Eve makeup. For a soft, blurred tint that lasts through every celebration, try Maybelline Super Stay Teddy Tint in Buffed Out for a warm neutral finish. For more saturated color, use Maybelline Super Stay Matte Ink in Champion for a matte finish or Super Stay Vinyl Ink in Unrivaled for a glossy, longwear shine.
Butter Skin Glow: A radiant, hydrated complexion is key for holiday makeup 2025. The “butter skin” trend focuses on creating smooth, luminous skin that feels soft and looks naturally healthy. Start with Maybelline Fit Me Dewy + Smooth Foundation for a radiant base and brighten the under-eye area with Instant Age Rewind Concealer to achieve that fresh, glowy finish.
Smudged Glam Eyes: The updated smoky eye continues to trend as one of the top New Year’s makeup looks. Smudged liner, soft metallics, and slightly diffused edges create a sophisticated yet effortless effect. Use Maybelline Tattoo Studio Gel Pencil Liner to define your eyes and gently blend for a blurred finish. Complete the look with Colossal Bubble Mascara for high-impact volume and lift.
Galactic Glam: Celestial tones bring a futuristic feel to New Year’s Eve makeup 2025. Deep navy shadows, silver accents, and reflective shimmer make eyes the focal point of the look. Apply Maybelline Color Tattoo Eye Stix in I Am Extravagant for a bold, metallic blue finish, then line with Maybelline Tattoo Studio Gel Pencil in Stardust Chrome for a purple-white duo-chrome effect that enhances and brightens the blue tones. Finish with Maybelline Lifter Gloss in Pearl for a luminous shine that lasts through every midnight celebration.

These holiday makeup 2025 trends celebrate balance and confidence. Each look is bold yet wearable and designed to enhance your natural features. With high-performance, longwear products from Maybelline, you can easily recreate these holiday makeup looks and shine through every party, celebration, and countdown moment.