EYESHADOW 101

BLUE EYESHADOW

• Call it the comeback of the year. Thanks to the '80s, blue eyeshadow has been something of a punchline in the beauty world. But with a wave of new, fresh shades and chic twists on how to wear it, this once-derided shade is now the look of 2020.

• IS BLUE EYESHADOW IN STYLE?

  Done right, blue eyeshadow looks fresh and experimental. Up the look-at-me! points by using blue eyeshadows that have a beautiful, shimmery finish, like Color Tattoo Longwear Cream Eyeshadow in Trailblazer, for a sea queen vibe.

• HOW DO YOU WEAR BLUE EYESHADOW?

  In general, like any bold color eyeshadow, stick to applying color to just the lids, fading it out at the edges and in the crease of the eye. The bolder the color, the harsher it looks when there's clear-cut lines where the shadow ends. If a full lid of color seems too much, try it as an accent color—use an eyeshadow pen like Color Strike Shadow Pen in Ace for the inner corners of eyes, or draw a smokey line along the lower lash line. A little goes a long way!

• WHAT COLOR LIPSTICK DO YOU WEAR WITH BLUE EYESHADOW?

  A rule of thumb, to keep the 80s vibes at bay: Let blue eyeshadow be the star when you wear it. No red lips or harsh blush. Pair instead with some nude lip gloss, black mascara, and a fresh pop of blush on the cheeks for a beautifully balanced look.