What it isThe Falsies® Push-Up Drama™ Waterproof Mascara. Cup-shaped bristles lift lashes while creamy, plumping formula gives instant volume and holds lashes in place.
BenefitsDare to get the push-up effect! This creamy, plumping formula delivers instant volume and holds the curl in place while the Push Up Cup Brush scoops and lifts from root to tip. Lashes look lengthened for a dramatic eye look. Ophthalmologist tested. Suitable for contact lens wearers.
How to use/applyStep 1. Draw the Push Up Cup brush from root to tip of lashes. Step 2. Repeat until desired lift and volume are achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
How to Push it Up
It starts with cup-shaped bristles and ends with over-the-top lashes. With one sweep up you instantly push up - more volume, more lift, more drama. Now you're ready to make an entrance.
All Eyes On You
Wallflower you are not. With lashes pushed to the limit and a look to match, you own the room and you know it.
Don't arrive, make an entrance
It's not a party until you're there. With dramatic lashes leading the way, you'll be turning heads left and right.
Sky High Lashes
When it comes to dramatic volume, the sky is the limit. Go ahead, push it up.
Push It Up, Glam It Up
Who says you can't have bold lips and dramatic eyes? When you push it up it's the perfect pairing.
The Push Up Effect
Traffic stopping lashes and sizzling style. It's a look and an attitude you wear day and night that you and everyone else, can't get enough of.
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