Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.8 out of 5 by 107.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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  • Creamy Ivory
  • Classic Ivory
  • Creamy Natural
  • Sandy Beige
  • Pure Beige
  • Creamy Beige
  • Medium Beige
  • Cocoa

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.


This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from Bring this product back! Been using for years. It is the best. Nothing compares. Please bring it back!
Date published: 2019-05-15
Rated 5 out of 5 by from Why is this discontinued? I can’t believe that you discontinued this wonderful product that I’ve been using for years ! I absolutely loved it! I wish I would’ve known so that I could have bought several bottles before they were gone. Please bring it back. I got the one with the sponge and it’s terrible!!! You can’t really get the product out on the sponge. I wouldn’t recommend this to anyone.
Date published: 2019-05-14
Rated 1 out of 5 by from So Disappointed I've been using this foundation for years and suddenly can't buy it anywhere... So I got on this site and found out it was's obvious by the reviews that I'm not the only one disappointed by this decision...please bring it back... The one with the sponge is not the same and I 'm sure I'm not the only one who will be done with Mabeline products
Date published: 2019-05-13
Rated 5 out of 5 by from Great I Love this product! it actually made my skin look better ! Non greasy, smooth, not heavy makeup . Good coverage. great color . The bottle with sponge applicator isn't the same ! Why do makeup companies change or stop producing a product that sells well and the consumers love !? No Happy! I want my makeup back !!!
Date published: 2019-05-10
Rated 5 out of 5 by from Best foundation ever!! I have used this product for many years. I like the way it felt on my face...not heavy. This makeup was the best I have ever used. I really hope reconsider your decision and bring it back..hopeful!!
Date published: 2019-05-05
Rated 5 out of 5 by from Need a replacement!!!! I, like many previous reviewers, am so disappointed that the product I have used and loved for so long is discontinued. Maybelline: can you recommend the closest match to it?? I’ve been using 200, Creamy Natural. I am not fond of the sponge, and am hoping that part of it goes away eventually. Sponges harbor bacteria and my skin doesn’t need that. I appreciate any guidance. I hate to have to look for a different brand. Thanks.
Date published: 2019-04-25
Rated 5 out of 5 by from SO upset you got rid of this product! I have had a great complexion with this product and cannot find it anywhere anymore. I have tried your other liquid foundations and they break out my face. Now I have to switch brands I guess and try to find something similar. I am so sad.
Date published: 2019-04-23
Rated 5 out of 5 by from WHY have you discontinued this great foundation??? I have used Instant Age Radiant Firming Makeup for many years, most likely for a couple of decades. I had previously bought the one with the sponge applicator. I didn’t like that at all!!! I am so disappointed that it seems you have discontinued this great product. I guess I will be forced to switch to another brand. Please reconsider and continue to sell this exceptional product without the applicator!!!
Date published: 2019-04-22
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If I had known they were going to stop making the foundation I have been wearing for 15 years I would have bought as may of them as I could while I could. I have been trying different ones and HATE all of them. I want' my foundation back!! very unhappy

Asked by: darlindene
Hello! We do understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. At this time, we do not plan to re-introduce Instant Age Rewind Radiant Firming Makeup SPF 18 to our line. However, the opinions of our customers are very important to us when making decisions about our products, and we will be sure to forward your comments to the appropriate people in our company. We do apologize for any inconvenience this may have caused you.
Answered by: Maybelline Consumer Care
Date published: 2019-05-05

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
They can make more money with the sponge.. you don’t get as much and the coverage is awful.
Answered by: Betty B
Date published: 2019-04-25

Is there any where I can purchase instant age rewind in sandy beige

Asked by: kim465
Ebay thats where i got mines.
Answered by: Sandyw
Date published: 2019-03-25

What is the next darker color after 300 medium beige??? Is it that SUPER DARK color? Is there nothing in between? I tan in summer but use medium beige in winter! Love the product but need something for summer!

Asked by: Birdie77
Hi there! Yes, the next color after Medium Beige is Cocoa, which might be too dark for your skin tone. As of right now we do not have a shade in between those two shades. But this is great feedback for us, this helps us to improve our services and products in any every way that we can. Your comments have been shared with others in the company for consideration. We recommend trying Dream Satin Liquid Foundation. You'll achieve the look of completely poreless skin with a smooth airbrushed finish. Lightweight and breathable, this up to 16-hour liquid foundation delivers cake-free, full coverage that moisturizes all day. Check out shade Honey Beige 90. We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2019-03-04

hi, i have yellow undertones - may i know what shade will suit best for me? am nc30 in mac. for the age rewind concealer - medium is too pink for me.

Asked by: sltwtrdsy
Hi there sltwtrdsy! Thank you for reaching out. We are so happy to hear you are interested in our Instant Age Rewind Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Please reach out to us directly at 800-944-0730 and provide the reference number 06054829. We look forward to hearing from you soon and helping you find your perfect match!
Answered by: Maybelline Consumer Care
Date published: 2019-02-11

How long does it last ? What is the wear time ? Does it settle in fine lines?

Asked by: Bellahop
I am 55 years old and have been wearing this foundation for approximately 10 years. It is the only foundation I can find that does not settle in lines. I do have to reapply more often than I would like but it's worth it! In every other way this makeup is superior!
Answered by: Tess J
Date published: 2019-02-19

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp
Amazon has it for $12.88. It where I bough mine a year ago when cvs quit carrying it. 
Answered by: drm257
Date published: 2019-01-20

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12
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