Jump to Navigation Jump to Content

CONNECT TO YOUR SOCIAL NETWORK

Read our Privacy Policy.

FORGOT PASSWORD?

To have your password reset, enter your email address below. We will then send an email containing a link to reset your password.

New to maybelline.com? Sign up!

Connect To Your Social Network

Read our Privacy Policy.

SIGN UP TO MAYBELLINE.COM

You’ll be able to save your favorite products and looks, write reviews, and be the first to know about special offers and events at Maybelline New York

Already Registered?

Maybelline
Your Cart
Total 0 items
Your Cart Is Empty!

Please continue shopping to add items to your cart.

Home Face Makeup Foundation Makeup Instant Age Rewind® Radiant Firming Makeup
New
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C

Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 60.
  • y_2018, m_4, d_26, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_60
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 0ms
  • REVIEWS, PRODUCT
This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
all shades
$9.99 MSRP
Checkout to increase quantity.

Find a store

8 SUPER-SATURATED SHADES

  • Creamy Ivory
    120
  • Classic Ivory
    150
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-T
Maybelline-Foundation-Instant-Age-Rewind-Radiant-Firming-Creamy-Ivory-041554220353-C

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
Ingredients
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

- Jnt8928, Rialto
maybelline-foundation-iar-radiantfirming-texture-1x1
Rated 5 out of 5 by from Absolutely love this makeup! I've been wearing this makeup for MANY years and it's the best I've ever used. Medium beige is the PERFECT shade for me, perfectly matches skin tone. I'm 65 years old and I believe it has truly been age-rewinding. Almost every week I get one or more compliments on my complexion. However, I have had problems FINDING it in the last year or two, can only find the "Eraser" version which I HATE!! I'd be willing to pay double price--or more-- to be able to continue buying Instant Age Rewind Radiant Firming Makeup!!
Date published: 2017-07-24
Rated 5 out of 5 by from What happened to Buff Beige? I've worn the Instant Age Rewind foundation for years - I love this makeup! What a huge disappointment when I went to purchase my "buff beige" and it wasn't anywhere to be found. What happened? Everytime I purchased it before, there was a low inventory - this must have been telling you how well it was selling. It is the prettiest shade and recieved so many compliments on it...please, please, please, bring back "Buff Beige!" Thank You.
Date published: 2013-04-14
Rated 4 out of 5 by from Discontinuing? I've been very happy with this product-especially the SPF rating. It also causes my skin to feel moisturized all day. The store where I purchase this product says it is being discontinued. Is this correct? Does Maybelline have a substitute?
Date published: 2016-05-10
Rated 5 out of 5 by from I NEED COCOA 360 AGE REWIND TO BE REINSTATED This is the only product that I use and that I have used for years. This shade is perfect for the darker skin tone and for the mature woman. There is nothing on the market that compares. PLEASE PLEASE PLEASE make this product available and easy to find.
Date published: 2016-10-26
Rated 5 out of 5 by from Nude 190 I finally find a foundation that I absolutely LOVE and now I cannot find my shade, Nude 190, anywhere. Was it also discontinued along with the other shades the women are referring to? Is there anyway you will bring back our shades that we love so much. I've tried other colors and I don't like any as much as 190. I also do not like the sponge, tip applicator you have added to the foundation bottle.
Date published: 2013-06-09
Rated 5 out of 5 by from PLEASE, BRING BACK THE SHADE BUFF I have used this foundation for years and finally found MY shade and now you STOPPED making it WHY??? there is no shade to match it and now I'm having to buy foundation after foundation and brand after brand to find something, why would you stop making a certain shade because it was always sold out when i would go to get more, so i know it was popular.....PLEASE BRING IT BACK
Date published: 2013-02-23
Rated 5 out of 5 by from Very Satisfied I have had a hard time in the past few years finding a foundation that really felt good and looked good on my face when applied. At my age it is hard to find a foundation that actually glides on and makes you skin look natural. This product does the job...no caked on look and it has improved my overall skin condition. I love it! I recommend it highly. It is also a plus to be able to purchase a high quality product at such a reasonable price!
Date published: 2012-09-11
Rated 5 out of 5 by from My favorite!! Maybellines "Instant Age Rewind" is my favorite foundation makeup. I have used it for many years. Lately I can't find it at my local stores. I was happy to see it here on the website. This works better for me than Cover Girl's "Advanced Radiance Age-Defying Makeup". I love how much younger and smooth my skin looks with Maybelline's product.
Date published: 2017-01-05
  • y_2018, m_4, d_26, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_60
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 0ms
  • REVIEWS, PRODUCT

How much coverage does this product provide? I would love to try it but I need full-coverage.... will it work for me?

Asked by: Pageygirl1
Hi Pageygirl1! Thank you for asking about the Instant Age Rewind Radiant Firming Makeup SPF 18. This provides medium coverage and is buildable. For a full coverage foundation, we invite you to check out the new Super Stay Full Coverage foundation. Hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/super-stay-full-coverage-foundation
Answered by: Maybelline Consumer Care
Date published: 2018-03-23

Can it be used teen agers?

Asked by: SueHnin
Hello! This foundation is formulate with anti-aging ingredients but it can certainly be used on younger people if they wish. Thanks for your question!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

I love your fit me 340- cappuccino stick foundation, but am unable to find it online or in the stores. I would like to try your age rewind collection, but I don't know what shade fits or is similar to cappuccino.

Asked by: Nykki
Hello! Unfortunately we do not have a comparable shade in this collection. We encourage you to utilize our Shade Selector function on our website to make the best selection for you!
Answered by: Maybelline Consumer Care
Date published: 2018-02-27

Could you tell me what color of instant age rewind foundation would most closely match the light color concealer?  Thanks

Asked by: clickerhappy
Hi there! We'd suggest taking a look at Classic Ivory #150 or Creamy Natural #200. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-23

I see you say that your still making age rewind foundation, but i cant find it anywhere.....this is the best foundation!!! please tell me where i can find it. the store locator has 0 in my area with in 20 miles. please help me. thank you

Asked by: pfunk
Hi there! Our Instant Age Rewind Eraser Treatment Makeup is still available! We invite you to use the store locator on the product's page on our website! We hope this helps! https://www.maybelline.com/face-makeup/foundation-makeup/instant-age-rewind-eraser-treatment-makeup
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

I’m trying to replace my Age Rewind Foundation (200 - Creamy Natural) I could only find the bottles with the sponge on top, which I HATE. Are the regular bottles no longer available?

Asked by: BetsyS
Hi BetsyS! We are still making the Instant Age Rewind Firming Makeup. Please use our store locator function below the image of the product by entering your zip code. Or, we recommend purchasing the product online through our authorized retailers, Amazon.com or Walmart.com!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Is this wonderful product being discontinued??? I can only find it at one store, no one else has it any longer!!! I have used it for years and absolutely LOVE it!! My skin is beautiful , I am always having people compliment my complexion . Please continue

Asked by: Pompeii
Hi Pompeii! We have not discontinued the Instant Age Rewind Firming Makeup. We are happy to hear that you love the product! We suggest purchasing the product online if you are having a hard time finding it. We have authorized retailers through both Walmart.com and Amazon.com. Otherwise, if you would prefer to purchase in stores, we have the store locator feature if you click "Find a Store" and enter your zip code. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-03-10

Need help with the shade for me. I’m very fair with pink undertones. I tried the IA Rewind Eraser in creamy ivory. It was too orange for me, and I didn’t care for the coverage of the Eraser kind. TIA

Asked by: hilltop514
Hi there! Thank you for your inquiry on our Instant Age Rewind Radiant Firming Makeup. Its very difficult to recommend a shade based on this kind of communication, however, we have a number of tools on our website to help you find the right product and shade. Go to our TOOLS & CONSULTATIONS link at the top of our webpages and take advantage of our supersmart beauty tools, spot-on advice and brilliant product recommendations to help you create your signature looks. You can use this link to go right to that webpage; http://www.lorealparisusa.com/en/tools-and-consultations.aspx We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2017-11-16
  • y_2018, m_4, d_26, h_1CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_12
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getContent, 16ms
  • QUESTIONS, PRODUCT

Oops, it looks like you're not logged in! Please Or create an account.