Instant Age Rewind Radiant Firming Makeup - Foundation - Maybelline
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Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.8 out of 5 by 94.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
* Unavailable for Try-On
$9.99 MSRP
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  • Creamy Ivory
  • Classic Ivory
  • Creamy Natural
  • Sandy Beige
  • Pure Beige
  • Creamy Beige
  • Medium Beige
  • Cocoa

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.


This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

Rated 5 out of 5 by from Why?????? Age Rewind was the best makeup! So disappointed it has been discontinued. Please bring it back. I have used this for years and love it. Have tried others and there is no comparison. I have not found anything to compare...Sandy Beige..220.
Date published: 2019-04-15
Rated 5 out of 5 by from Need It Back!!!! Maybelline please bring back the Age Rewind foundation. You made a mistake by discontinuing this great product. I am 59 and have used this makeup for years. Just admit you made a mistake, put a fancy new label on it, don't "improve" the formula (when you use something every day of your life, you can tell if it is different), and give your consumers what they want. We will forgive you and buy your products. #Business101
Date published: 2019-04-12
Rated 5 out of 5 by from Please bring it back I have no idea why you discontinued an award winning makeup that everyone loves. Its a shame you are not listening to customers and their needs.Everyone here is asking you to bring it back and we dont get one smidgeon of communication from your company. Its really a shame. We are loyal customers.
Date published: 2019-04-12
Rated 5 out of 5 by from Where is Makeup????? I have used this product most of my life. I'm very old. Love this product. Need you to bring it back!! No erase with foam tip. Listen to the consumer & put it back in stores. Won't buy your new line for sure! Would highly recommend if they could buy it. If it's not broken, don't fix it! Have also used your mascara for years. It will probably disappear next.
Date published: 2019-04-05
Rated 5 out of 5 by from Please bring age rewind back without applicator. I loved the age rewind foundation, why discontinue a super product. Dont like one with applicator sponge top. Please, please bring back the one i loved soooo much!!
Date published: 2019-04-03
Rated 5 out of 5 by from WHY WAS THIS DISCONTINUED????? Loved Instant Age Rewind foundation but wondered why I could no longer purchase it and now I know that you have discontinued it. I cannot understand why. I used it all the time. Please reconsider and bring this back!
Date published: 2019-03-22
Rated 5 out of 5 by from Instant Age Rewind® Radiant Firming Makeup I love this makeup and I've bought it for years. I am beside myself that you no longer offer this product. I know you have a similar product of age rewind with an applicator. I hate that applicator and the formula seems different. Please bring this product back. I even shared it with my sisters and friends whom are upset its gone as well.
Date published: 2019-03-21
Rated 5 out of 5 by from age rewind Every store I go into has discounted it or change it to the sponge applicator. WHY. I've been using make up Maybelline products since I was 16. Dont need a special applicator I'm 52. can handle it. Would like to see my foundation back in our local stores. Really disappointed that is is so difficult to find. Please help us.
Date published: 2019-03-12
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If I had known they were going to stop making the foundation I have been wearing for 15 years I would have bought as may of them as I could while I could. I have been trying different ones and HATE all of them. I want' my foundation back!! very unhappy

Asked by: darlindene
Hello! We do understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. At this time, we do not plan to re-introduce Instant Age Rewind Radiant Firming Makeup SPF 18 to our line. However, the opinions of our customers are very important to us when making decisions about our products, and we will be sure to forward your comments to the appropriate people in our company. We do apologize for any inconvenience this may have caused you.
Answered by: Maybelline Consumer Care
Date published: 2019-04-09

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
They can make more money with the sponge.. you don’t get as much and the coverage is awful.
Answered by: Betty B
Date published: 2019-04-06

Is there any where I can purchase instant age rewind in sandy beige

Asked by: kim465
Ebay thats where i got mines.
Answered by: Sandyw
Date published: 2019-03-25

What is the next darker color after 300 medium beige??? Is it that SUPER DARK color? Is there nothing in between? I tan in summer but use medium beige in winter! Love the product but need something for summer!

Asked by: Birdie77
Hi there! Yes, the next color after Medium Beige is Cocoa, which might be too dark for your skin tone. As of right now we do not have a shade in between those two shades. But this is great feedback for us, this helps us to improve our services and products in any every way that we can. Your comments have been shared with others in the company for consideration. We recommend trying Dream Satin Liquid Foundation. You'll achieve the look of completely poreless skin with a smooth airbrushed finish. Lightweight and breathable, this up to 16-hour liquid foundation delivers cake-free, full coverage that moisturizes all day. Check out shade Honey Beige 90. We hope this information is helpful!
Answered by: Maybelline Consumer Care
Date published: 2019-03-04

hi, i have yellow undertones - may i know what shade will suit best for me? am nc30 in mac. for the age rewind concealer - medium is too pink for me.

Asked by: sltwtrdsy
Hi there sltwtrdsy! Thank you for reaching out. We are so happy to hear you are interested in our Instant Age Rewind Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Please reach out to us directly at 800-944-0730 and provide the reference number 06054829. We look forward to hearing from you soon and helping you find your perfect match!
Answered by: Maybelline Consumer Care
Date published: 2019-02-11

How long does it last ? What is the wear time ? Does it settle in fine lines?

Asked by: Bellahop
I am 55 years old and have been wearing this foundation for approximately 10 years. It is the only foundation I can find that does not settle in lines. I do have to reapply more often than I would like but it's worth it! In every other way this makeup is superior!
Answered by: Tess J
Date published: 2019-02-19

I am so disappointed to find Maybelline New York Instant Age Rewind Radiant Firming Makeup, Classic Ivory has been discontinued. I have been using this product for 10 or more years. Why, why, why? 

Asked by: emilyp
Amazon has it for $12.88. It where I bough mine a year ago when cvs quit carrying it. 
Answered by: drm257
Date published: 2019-01-20

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12
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