Jump to Navigation Jump to Content

CONNECT TO YOUR SOCIAL NETWORK

Read our Privacy Policy.

FORGOT PASSWORD?

We’ll email you instructions to reset your password. Make sure you enter the same email address you used to sign up to your account

New to maybelline.com? Sign up!

Connect To Your Social Network

Read our Privacy Policy.

SIGN UP TO MAYBELLINE.COM

You’ll be able to save your favorite products and looks, write reviews, and be the first to know about special offers and events at Maybelline New York

Already Registered?

Maybelline
Your Cart
Total 0 items
Your Cart Is Empty!

Please continue shopping to add items to your cart.

This site is intended for U.S. consumers. Cookies and related technologies are used for advertising. To learn more, visit AdChoices or our Privacy Policy.

Home Face Makeup Foundation Makeup Instant Age Rewind® Radiant Firming Makeup
data-big_image="/~/media/mny/global/face-makeup/foundation/instant-age-rewind-radiant-firming-makeup/maybelline-foundation-instant-age-rewind-radiant-firming-creamy-ivory-041554220353-t.jpg?thn=0&w=380&hash=B8FFDABAD40E4E1405DE4B69BE34B78A24FF6882"

Instant Age Rewind® Radiant Firming Makeup Creamy Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.7 out of 5 by 72.
  • y_2018, m_10, d_21, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_72
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 46ms
  • REVIEWS, PRODUCT
This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
all shades
* Unavailable for Try-On
$9.99 MSRP
Checkout to increase quantity.

Find a store

8 SUPER-SATURATED SHADES

  • Creamy Ivory
    120
  • Classic Ivory
    150
  • Creamy Natural
    200
  • Sandy Beige
    220
  • Pure Beige
    250
  • Creamy Beige
    290
  • Medium Beige
    300
  • Cocoa
    360
data-big_image="/~/media/mny/global/face-makeup/foundation/instant-age-rewind-radiant-firming-makeup/maybelline-foundation-instant-age-rewind-radiant-firming-creamy-ivory-041554220353-t.jpg?thn=0&w=380&hash=B8FFDABAD40E4E1405DE4B69BE34B78A24FF6882"

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.

Benefits

This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn. If used as directed with other sun protection, this foundation decreases the risk of skin cancer and early skin aging caused by the sun.

How to use/apply

Apply foundation onto skin and blend with fingertips.
Ingredients
G8520051 Active Ingredient: Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1

I love how it feels on my skin.

- Jnt8928, Rialto
Rated 4 out of 5 by from Nice smoothness/fullcoverage but not enough shades Bought this is a long time ago and then it was discontinued or at least very hard to find and had to switch to Dream Velvet in a tube - which had decent coverage but rather hard to spread because it thickened, as well as hard to get last bits out (though convenient to put in a small makeup bag.) Glad to see it back but Instant Age Rewind unfortunately doesn't come in my shade (Honey Beige or Golden) There are way too few shades to pick from - only approx 6 to 8 on the shelves. In comparison FitMe has way too many shades (~30+?) which is a good thing but unfortunately it's coverage is too light for me. Please create more shades between Beige and Cocoa (like Honey Beige, Golden, Tan)
Date published: 2018-10-06
Rated 5 out of 5 by from this is a wonderful base makeup Please do not discontinue this product. I have been using color 290, Creamy Beige, for several years and now find it very difficult to find on the store shelves. The alternative shades do not work for me.
Date published: 2018-10-02
Rated 5 out of 5 by from Is this color discontinued? I love this product. My skin is dark brown and I use Color 360 Cocoa. I can’t find it anywhere. I use the fit me but it doesn’t have the same look. Please help me on a similar product this color. Thanks
Date published: 2018-09-08
Rated 5 out of 5 by from Love this foundation but you discontinued it!!! I love Age Rewind Foundation in Tan 340. Unlike others, I absolutely love the foam top. You just twist and out comes the perfect amount of foundation. I then blend with my fingers or a sponge. I also love the coverage - not too heavy but does cover imperfections. Plus, it stays all day. But now you've discontinued the color Tan 340????? Why??????
Date published: 2018-09-06
Rated 5 out of 5 by from Love this makeup BUT! I have been using this make up for a few years and love it. When I went to buy more they have discontinued the shade I use # 300 I am so disappointed. If you can find your shade it is a great make up. I would recommend it for sure but afraid they may be discontinuing the product totally.
Date published: 2018-09-02
Rated 5 out of 5 by from Great coverage I'm 55 and I have very uneven skin tone. I have struggled finding good coverage. The instant rewind line gives me amazing coverage and evens out my skin tone . I truly love all the products In your instant rewind line. Thank you mabelline Yours truly Jayne
Date published: 2018-08-20
Rated 5 out of 5 by from Great find! Poor shade range! I never ever write reviews, but this foundation changed the game. I found this hidden on the bottom shelf at Walmart. Everything about this foundation is wonderful! It’s only downfall is the shade range. I wanted my daughter to try it, but there isn’t a shade light enough and I don’t want to use a lot of white foundation to lighten it up and change the coverage. Please do not discontinue and please add about 30 more shades. The world needs this foundation!!
Date published: 2018-08-09
Rated 5 out of 5 by from The Best Foundation for Mature Skin I am 56 and for the first time I am having to deal with the signs of aging in my face; wrinkles, dark circles, and dark spots, Ugh! This is the ONLY, and I have tried them ALL, foundation that gives full coverage but glides across your skin like silk , and won’t settled in your lines and creases. This foundation together with the Rewind Dark Circle Neutralizer helps me brave the aging process! The only downfall is that I CANT FIND IT! Every retail store, and drug store where I live are completely out of stock. I have thus tried and returned 5 other foundations from other lines and nothing compares—not even close! I am now at the Maybelline site to order it online and beg Maybelline to restock all their customers in the Santa Cruz, CA area. It has been an exhausting terrifying week, butt now I found my Maybelline safety net! Please DiO NOT stop making this product!! Sincerely, A Gracefully Aging Fan
Date published: 2018-08-08
  • y_2018, m_10, d_21, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_72
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 0ms
  • REVIEWS, PRODUCT

I really want to try Rewind Age Foundation. I currently use Mac Pro longwear NC30. What color would you recommend?

Asked by: LetyCh
Hi there! Thank you for contacting Maybelline! We appreciate your interest in our products. Unfortunately, it is difficult to provide you with a suitable shade match through this type of communication, please visit a store for proper color matching! We hope you find your perfect foundation shade soon!
Answered by: Maybelline Consumer Care
Date published: 2018-10-12

I currently wear Clinique Even Better Makeup in Shade 11 Porcelain Beige. I am excited to switch over to Instant Age Rewind. Could you please tell me what shade I should choose in Instant Age Rewind that would match my current Clinique foundation? Thanks!

Asked by: Alliegurl1
Hey Alliegurl1, we couldn't be happier to know that you are interested in our Instant Age Rewind Radiant Firming Makeup. Based on the information you have provided us with we believe that the shades Classic Ivory 150 or Creamy Natural may be the most suitable ones for you. You can check them out in the link below. Also feel free to pass by your favorite retail store and take a look at the shades in person :)! http://tinyurl.com/y8xe5z3r
Answered by: Maybelline Consumer Care
Date published: 2018-09-24

Nooo! :-( When will Age rewind 360 Cocoa be in stock again?

Asked by: Kee Kee
Hi there! Thanks for reaching out to us! We're sorry to tell you that the shade you were looking for has been discontinued and is no longer available. With each season Maybelline introduces new shades in order to keep up with fashion trends. Consequently, less popular shades must be phased out. We strive to offer a balanced shade palette with selections in each color group.We take great pride in offering state-of-the-art products and up-to-date fashion shades for our consumers. In addition to our basic color collections, we introduce seasonal color collections though out the year. Within our extensive color collection, we hope there is a replacement shade that you would enjoy just as much! If you have any further questions, please call our beauty experts at 800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2018-09-10

Like the others, I’m so upset that you apparently discontinued my color in the Age Rewind Foundation with the sponge tip. I use color Tan 340  and can’t find it anywhere!! Why do companies do this all the time? Can you recommend something close? 

Asked by: Disapponted
Hey there! We are sorry to hear that your favorite shade was discontinued. We will be sharing your disappointment to the correct department of our team. It is difficult to recommend a shade over this type of communication, since our shades vary across product lines. However, based on the information we see, we can suggest trying out the shade 300 (Medium Beige). We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-09-10

Where can I buy your age rewind pure beige

Asked by: Gypsy1
Hey Gypsy1, We appreciate your interest in our INSTANT AGE REWIND® RADIANT FIRMING MAKEUP. We are sorry to inform you that it has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend our INSTANT AGE REWIND® ERASER TREATMENT MAKEUP. It is a foundation infused with goji berry and collagen to tighten and improve skin elasticity. You can check it out on the link below :)! http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2018-08-30

I use 120 creamy ivory- need another bottle but stores are not carry and I noticed you are out of stock too. Is this disco’d? Please let me know? I love this makeup in this shade. Thank you!

Asked by: Poppies1
Hey Poppies1! We are sorry to inform you that our Age Rewind Radiant Firming Makeup in the shade 120 has been discontinued. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. Even though we currently do not have an exact replacement for this product, we recommend checking out our Instant Age Rewind Eraser Treatment Makeup formulated to cover dark circles, fine lines, and age spots! You can check it out on the link below and we hope you love it as much as we do. http://tinyurl.com/y9f5juch
Answered by: Maybelline Consumer Care
Date published: 2018-09-01

Is this foundation waterproof? I am always running around and it is hot in the building I am in and places I go. Also need a good foundation for surprise visits to the pool.

Asked by: ValleyGirl83
Hey ValleyGirl83! Thank you for your interest in our Instant Age Rewind Radiant Firming Makeup. We are so sorry to say that this foundation is not waterproof. We currently do not manufacture waterproof foundations. We are so sorry, and we hope you can find another product of ours that suits you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-16

Do you sell sample packets of each color of Instant Age Rewind Radiant Firming Makeup foundation?

Asked by: CeeGee
Hi CCeeGee! We are happy to see that you want to try out our Instant Age Rewind Radiant Firming Makeup! We do not sell sample packets, however most of the larger stores that sell our products offer displays of our product line to help you choose the product or shade that is right for you. We suggest using our store locator in order to find a store near you!
Answered by: Maybelline Consumer Care
Date published: 2018-08-03
  • y_2018, m_10, d_21, h_20CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_28
  • loc_en_US, sid_C8AF4CEE-1832-4BDD-A276-F80C322BBEC7, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getContent, 16ms
  • QUESTIONS, PRODUCT

Oops, it looks like you're not logged in! Please Or create an account.